Marketing & Growth

gabrielmoreira Skill

Metrics architecture — produce a complete metrics plan given a product description. North Star, input metrics tree, instrumentation spec, action triggers, and counter-metrics. Use when asked to "design a metrics framework", "what should we measure", "build a metrics system", "define our KPIs", "what are our success metrics", "metrics strategy", or "what do we track".

gabrielmoreira Skill

Use when asked to structure a landing page for positioning, plan a conversion-optimized page layout, or design a launch page. Examples: "landing page for product launch", "conversion-optimized layout for SaaS"

gabrielmoreira Skill

Use when asked to design growth-optimized landing pages, activation funnel layouts, or experiment-friendly page structures. Examples: "growth-optimized landing", "activation funnel layout", "A/B testable page"

gabrielmoreira Skill

Applies queueing theory (Little's Law, M/M/c, Erlang, Kingman, USL) to capacity and latency decisions. Use when load causes non-linear latency growth or queue overrun risk.

gabrielmoreira Skill

Produce a complete positioning document using the Dunford framework — competitive alternatives, unique attributes, value, best-fit customer, market category, positioning statement, and tagline. Use when asked to "write our positioning", "define our value prop", "positioning statement", "what market are we in", "how do we position against X", "what's our tagline", or "write our messaging foundation".

gabrielmoreira Skill

Use whenever the user wants to find, shortlist, vet, or enrich US public-relations and communications agencies — media relations, crisis comms, investor relations (IR), product-launch PR, tech/startup PR, healthcare PR, B2B PR, public affairs, brand reputation, and internal communications. Triggers on "find me a tech PR agency in NY", "shortlist three IR firms for our IPO", "we need crisis comms help for a brand reputation issue", or "pull contact info for these 10 PR firm domains", even when described indirectly (we need press, get us into TechCrunch, manage our brand reputation). Drives the ServiceGraph API (api.servicegraph.co) — a 100k+ US firm catalog filterable by industry, services, location, size, ratings. Defer to find-marketing-agency when scope is broader marketing beyond PR/comms. Skip in-house PR/comms hires, "write me a press release" DIY asks, PR-software comparisons (Cision, Muck Rack), influencer-marketplace questions, non-US firms, individual freelance PR people.

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Implement Klaviyo reference architecture with best-practice project layout. Use when designing new Klaviyo integrations, reviewing project structure, or establishing architecture standards for email/SMS marketing applications. Trigger with phrases like "klaviyo architecture", "klaviyo project structure", "klaviyo design", "how to organize klaviyo", "klaviyo layout".

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Optimize storage density by comparing capacity, utilization, selectivity, handling limits, SKU mix, growth, and risk.

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Detect and block spearphishing emails that use personalized, researched content to evade generic spam filters, by configuring email security gateway (SEG) impersonation protection, URL rewriting, attachment sandboxing, and custom detection rules in Microsoft Defender for Office 365, Proofpoint, Mimecast, or Barracuda. Use when hardening a mail gateway against targeted phishing or investigating a suspected spearphishing campaign.

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Designs and runs access review and certification campaigns-scoping, reviewer selection, risk-based prioritization, micro-certification, and remediation tracking-to verify user access matches job roles for SOX, HIPAA, and PCI DSS compliance. Use when planning or executing periodic access recertification or preparing evidence for an IAM compliance audit.

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Implements and customize Syncfusion .NET MAUI Funnel Charts (SfFunnelChart). Use when implementing funnel charts, sales funnel visualization, conversion funnel analysis, process stage visualization, or marketing funnel tracking. Covers funnel chart implementation, customization, data labels, legends, tooltips, segment spacing, and orientation.

gabrielmoreira Skill

Calculate literature growth velocity and acceleration to assess research.

gabrielmoreira Skill

Retention diagnosis + intervention plan — analyze the retention curve, identify the primary drop-off point, and produce a specific intervention plan with expected impact. Use when asked to "improve retention", "why are users churning", "build a retention playbook", "reduce churn", "win-back campaign", or "users aren't coming back".

gabrielmoreira Skill

Use whenever the user wants to find, shortlist, vet, or enrich US SEO agencies — technical SEO, on-page/off-page, link-building, content-led SEO, local SEO, ecommerce SEO, B2B SEO, and SEO audits. Triggers on "find me an SEO agency in Texas", "shortlist three technical SEO consultancies for SaaS", "link-building and on-page for our ecommerce store", or "pull contact info for these 8 SEO firm domains", even when described indirectly (organic traffic flat, improve Google rankings, search visibility). Drives the ServiceGraph API (api.servicegraph.co) — a 100k+ US firm catalog filterable by industry, services, location, size, ratings, third-party listings. Defer to find-marketing-agency when scope spans multiple marketing services beyond SEO. Skip SEM/PPC/paid-search asks, web-dev asks (use find-web-developer), "how do I rank" DIY questions, SEO tool recommendations (Ahrefs, Semrush), in-house SEO hires, non-US firms, individual freelancers.

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Deploy and run authorized phishing awareness campaigns with GoPhish, covering admin panel setup, SMTP sending profiles, email template and landing page creation, target user groups, and campaign reporting to measure click and credential-submission rates. Use when planning or executing a phishing simulation for employee security-awareness testing or measuring susceptibility to social engineering.

gabrielmoreira Skill

Use when asked to improve activation, map the growth funnel, identify growth levers, design a referral program, build a retention playbook, develop a PLG strategy, or find where to invest in growth. Examples: "how do we grow faster", "improve our activation rate", "design a referral program", "build a retention playbook", "what are our best growth levers", "map our growth funnel".

gabrielmoreira Skill

Growth experiment design — structure a growth hypothesis, define metric, baseline, expected lift, and kill condition for a single experiment. Use when asked to "design a growth experiment", "test this growth idea", "experiment framework", "how do we test if this works", or "growth hypothesis".

gabrielmoreira Skill

Implement Instantly.ai reference architecture with best-practice project layout. Use when designing new Instantly integrations, planning multi-campaign systems, or building an outreach automation platform. Trigger with phrases like "instantly architecture", "instantly project structure", "instantly reference design", "instantly system design", "instantly integration layout".

gabrielmoreira Skill

Use when starting work on a PERSONAL brand — a founder, coach, or creator, not a company: creates `.agents/personal-brand-context-global.md` covering story, expertise, audience, positioning, platforms, visual identity, and the asset inventory of style refs, face refs, logo, palette, and background, with region variants for US, EU, SEA, and LATAM. Skills 23 to 28 read it first. Trigger on 'personal brand setup', 'set up my founder brand', 'coach personal brand context', 'creator profile setup', 'the AI does not know my story', 'build my personal brand from zero'. Not for — a company or product brand, see `00-marketing-plan-global` and `product-marketing-context-global`; the 12-month strategy built on this, see `23-personal-brand-strategy-global`.

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Run a targeted spearphishing simulation for initial access by developing OSINT-derived pretexts, building payloads (HTML smuggling, macro docs, ISO/LNK, OneNote, QR codes), standing up look-alike-domain email infrastructure with SPF/DKIM/DMARC via GoPhish, and tracking results. Use in authorized engagements to gain initial access via personalized phishing against specific individuals, distinct from broad campaigns.

gabrielmoreira Skill

Use when a PERSONAL brand — founder, coach, or creator — needs a 12-month strategy: niche selection with Ikigai and a 3x3 matrix, positioning statement, a three-chapter story arc, four content pillars with 28 topics, a five-stage authority ladder, and a Q1 to Q4 growth plan. Trigger on 'personal brand strategy', 'founder brand plan', 'coach positioning', 'creator strategy', 'what niche should I own', 'I post constantly and nothing compounds'. Also use when the user has followers and no direction. Not for — a company brand, see `58-positioning-global` and `00-marketing-plan-global`; the context file this reads first, see `22-personal-brand-context-global`; turning it into revenue, see `27-personal-brand-monetize-global`.

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Conduct external recon using OSINT techniques to map an organization's external attack surface without touching target systems, gathering DNS records, certificate transparency logs, search results, social media, code repositories, and breach databases into a target profile. Use for the passive info-gathering phase of a pentest, external footprinting, or collecting employee/email intel for a social engineering campaign.

gabrielmoreira Skill

Correlates disparate security incidents, IOCs, and adversary behaviors across time and organizations to identify unified threat campaigns, attribute them to common threat actors, and extract shared indicators for improved detection. Use when multiple incidents exhibit overlapping indicators, when sector-wide attack campaigns require cross-organizational analysis, or when building campaign-level intelligence products. Activates for requests involving campaign analysis, incident clustering, cross-organizational IOC correlation, or MISP correlation engine.

gabrielmoreira Skill

Generates an on-brand marketing graphic — hero image, ad creative, background, or texture — with an image model, optionally stamped with the brand logo and a caption. Opt-in: needs a provider key and network access. Use when a user wants a photographic or illustrative graphic, not a text-heavy asset. Trigger with "make a hero image", "ad background", or "/brand-make graphic".

gabrielmoreira Skill

Use whenever the user wants to find, shortlist, vet, or enrich US design and creative agencies — graphic design, UX/UI, product design, brand identity, packaging, illustration, motion design, and creative direction. Triggers on "find me a UX/UI design agency for our SaaS product", "shortlist three brand-identity studios in NY", "packaging design firm for a CPG launch", or "pull contact info for these 10 design studio domains", even when described indirectly (brand refresh, design our app, build our visual system). Drives the ServiceGraph API (api.servicegraph.co) — a 100k+ US firm catalog filterable by industry, services, location, size, ratings. Defer to find-marketing-agency for marketing-led engagements where design is one of several services. Defer to find-web-developer when the deliverable is a built website. Skip in-house designer hires, "design me a logo" DIY asks, design-software comparisons, consumer/personal-design (weddings, hobby projects), non-US firms, individual freelancers.

gabrielmoreira Skill

Use whenever the user wants to find, shortlist, vet, or enrich US web development firms — building, refreshing, or rebuilding marketing sites, landing pages, ecommerce, WordPress/Webflow/Shopify, headless CMS, microsites, and web frontend work. Triggers on "find a web developer for a marketing landing page", "shortlist three Webflow agencies in California", "rebuild our ecommerce site on Shopify", or "pull contact info for these 8 web dev shop domains", even when described indirectly (redesign and rebuild our site, ship a microsite). Drives the ServiceGraph API (api.servicegraph.co) — a 100k+ US firm catalog filterable by industry, services, location, size, ratings. Defer to find-software-developer for custom backend/API/mobile/internal-tool work — anything beyond a website. Defer to find-marketing-agency when scope spans broader marketing beyond the build. Skip in-house web-engineer hires, "how do I build X" DIY questions, hosting/CMS-product comparisons, non-US firms, individual freelancers.

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Implement the Syncfusion .NET MAUI Navigation Drawer (SfNavigationDrawer) control for creating navigation panes that slide from screen edges. Covers positioning (left, right, top, bottom), content configuration, animations, events, gestures, and customization. Use this skill whenever implementing drawer navigation in MAUI apps.

gabrielmoreira Skill

Develops comprehensive threat actor profiles for APT groups, criminal organizations, and hacktivist collectives by aggregating TTP documentation, historical campaign data, tooling fingerprints, and attribution indicators from multiple intelligence sources. Use when briefing executives on sector-specific threats, updating threat model assumptions, or prioritizing defensive controls against specific adversaries. Activates for requests involving MITRE ATT&CK Groups, Mandiant APT profiles, CrowdStrike adversary naming, or sector-specific threat briefings.

gabrielmoreira Skill

Expert in building products that wrap AI APIs (OpenAI, Anthropic, etc.) into focused tools people will pay for. Not just 'ChatGPT but different' - products that solve specific problems with AI. Covers prompt engineering for products, cost management, rate limiting, and building defensible AI businesses. Use when: AI wrapper, GPT product, AI tool, wrap AI, AI SaaS.

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Apply Customer.io advanced debugging and incident response. Use when diagnosing complex delivery issues, investigating campaign failures, or running incident playbooks. Trigger: "debug customer.io", "customer.io investigation", "customer.io troubleshoot", "customer.io incident", "customer.io not delivering".

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Plan warehouse expansion from capacity forecast, current constraints, growth options, phasing, risk, and review boundaries.

gabrielmoreira Skill

Hunt for spearphishing campaign indicators across email logs, endpoint telemetry, and network data to detect targeted email attacks.

gabrielmoreira Skill

Use whenever the user wants to find, shortlist, vet, or enrich US marketing agencies — including branding, content marketing, PPC/paid media, social media, email marketing, performance/demand-gen, video production, and full-service digital agencies. Triggers on requests like "shortlist three B2B branding agencies in California", "find a PPC shop with ecommerce experience", "we need a content marketing partner for a SaaS launch", or "pull contact info for these 12 agency domains", even when the need is described indirectly. Drives the ServiceGraph API (api.servicegraph.co) — a 100k+ US firm catalog filterable by industry, services, location, size, ratings, and third-party listings. Skip SEO-only asks (use find-seo-agency), web/software-development asks (use find-web-developer or find-software-developer), recruiting an in-house marketing hire, "write me a marketing plan" do-the-work asks, non-US firms, individual freelancers, marketing-software-product recommendations, and consumer/personal-brand asks.

gabrielmoreira Skill

Use whenever the user wants to find, shortlist, vet, enrich, or research US professional-services firms — law, marketing, consulting, accounting, IT services, architecture, engineering, HR, PR, design, and similar B2B service providers. Triggers on requests like "find me a PPC agency in California", "shortlist three boutique IP law firms", "build a longlist of 50 mid-size IT consultancies", or "here are 12 agency domains — pull contact info and confirm which are US-based", even when the need is described indirectly without naming a category. Drives the ServiceGraph API (api.servicegraph.co) — a 100k+ US firm catalog with filters for industry, services, location, size, ratings, and third-party listings. Skip when the user is asking for personal/consumer services for themselves (an individual's own legal, tax, or medical needs), non-US firms, individual freelancers, retail/ecommerce/SaaS-product companies, recruiting-an-employee tasks, or general web research that doesn't need a structured firm directory.

gabrielmoreira Skill

Resume crafting, interview preparation, job search strategy, and professional growth planning.

gabrielmoreira Skill

Analyzes indicators of compromise (IOCs) including IP addresses, domains, file hashes, URLs, and email artifacts to determine maliciousness confidence, campaign attribution, and blocking priority. Use when triaging IOCs from phishing emails, security alerts, or external threat feeds; enriching raw IOCs with multi-source intelligence; or making block/monitor/whitelist decisions. Activates for requests involving VirusTotal, AbuseIPDB, MalwareBazaar, MISP, or IOC enrichment pipelines.