Marketing & Growth

kevinzai Skill

Topic cluster strategy — pillar pages, cluster content, and internal linking maps

kevinzai Bundle

Marketing leadership for scaling companies. Brand positioning, growth model design, marketing budget allocation, and marketing org design. Use when designing brand strategy, selecting growth models (PLG vs sales-led vs community-led), allocating marketing budgets, building marketing teams, or when user mentions CMO, brand strategy, growth model, CAC, LTV, channel mix, or marketing ROI.

kevinzai Bundle

Revenue leadership for B2B SaaS companies. Revenue forecasting, sales model design, pricing strategy, net revenue retention, and sales team scaling. Use when designing the revenue engine, setting quotas, modeling NRR, evaluating pricing, building board forecasts, or when user mentions CRO, chief revenue officer, revenue strategy, sales model, ARR growth, NRR, expansion revenue, churn, pricing strategy, or sales capacity.

dingxingdi Bundle

Use this skill when the user wants the agent to perform document-grounded math, execute multi-step financial formulas, or perform 'intrinsic fact-checking' to recover masked or missing numerical values from tables. Trigger it for requests like 'calculate the ROI', 'verify if this revenue figure is consistent with the balance sheet', 'find the year-over-year growth rate', 'recover the missing value in this report', or 'perform latent variable inference to find the equity investment'. This skill is essential for detecting numerical hallucinations and ensuring calculated values are strictly faithful to the provided document context.

ashutoshsrivastava17 Skill

Plan content marketing strategy — audience research, content pillars, format mix, distribution, SEO integration, and performance measurement. TRIGGER when: user says /content-marketing, needs a content strategy, or asks about content planning and distribution.

ashutoshsrivastava17 Skill

Write conversion-optimized landing page copy — headline, subhead, benefits, social proof, objection handling, and calls to action. TRIGGER when: user says /landing-page-copy, "write landing page", "page copy", "conversion copy", "hero section copy", or "write a landing page".

ashutoshsrivastava17 Skill

Create social media content: platform-specific formatting, hashtag strategy, engagement hooks, visual direction, and scheduling. TRIGGER when: user says /social-media-post, "write a post", "social content", "tweet", "LinkedIn post", "Instagram caption".

ashutoshsrivastava17 Skill

Organizational planning — design team structures, plan headcount, define roles and reporting lines, and model growth scenarios. TRIGGER when: user asks about org structure, headcount planning, team design, org chart, role definition, span of control, reorg, team topology, or workforce planning.

ashutoshsrivastava17 Skill

Deep-dive competitive analysis — positioning, messaging, features, pricing, strengths, weaknesses, and market gaps. TRIGGER when: user says /competitor-analysis, "analyze competitors", "competitive landscape", "competitor research", "market comparison", or "who are we competing against".

ashutoshsrivastava17 Skill

Plan influencer marketing — identification, vetting, outreach, campaign briefs, performance metrics, and ROI tracking. TRIGGER when: user says /influencer-strategy, needs influencer marketing plans, or asks about creator partnerships.

ashutoshsrivastava17 Skill

Analyze marketing performance across channels — attribution, conversion funnels, CAC, ROAS, and campaign effectiveness. Build insights and optimization recommendations. TRIGGER when: user says /marketing-analytics, "analyze marketing performance", "campaign analytics", "marketing ROI", "channel performance", or "attribution analysis".

ashutoshsrivastava17 Skill

Develop channel strategies — select channel types, define partner tiers, design incentive structures, manage channel conflict, and set performance targets for scalable indirect revenue growth. TRIGGER when: user says /channel-strategy, "channel strategy", "channel program", "partner channel", "indirect sales strategy", "reseller program", or "channel partner program".

ashutoshsrivastava17 Skill

General-purpose brainstorming session using proven creative frameworks like SCAMPER, How Might We, Six Thinking Hats, First Principles, and more. Works for any domain — product, marketing, strategy, operations, or personal projects. TRIGGER when: user asks to brainstorm, ideate, think creatively, generate ideas, or explore possibilities on any topic.

ashutoshsrivastava17 Skill

Build competitive battle cards with strengths/weaknesses analysis, differentiation points, win/loss patterns, talk tracks, and trap-setting questions. Equip reps to win against specific competitors. TRIGGER when: user says /competitive-positioning, "battle card", "competitive analysis", "how do we compare to", "competitor comparison", "win against", "competitive intel", "positioning against", or "differentiation".

ashutoshsrivastava17 Skill

Build attribution models — model comparison (first-touch, last-touch, linear, time-decay, data-driven), channel mapping, conversion paths, and incrementality. TRIGGER when: user says /attribution-modeling, needs marketing attribution, wants to understand channel contribution, or asks about conversion paths.

ashutoshsrivastava17 Skill

Build business model canvases covering all 9 building blocks, value proposition design, revenue model analysis, and competitive positioning. Visualize and stress-test how a business creates, delivers, and captures value. TRIGGER when: user says /business-model-canvas, "business model canvas", "BMC", "business model", "value proposition canvas", "revenue model", or asks about designing or analyzing a business model.

ashutoshsrivastava17 Skill

Map competitive landscapes with market positioning, feature comparison, pricing analysis, SWOT assessment, and strategic response recommendations. Deliver actionable competitive intelligence for strategic decision-making. TRIGGER when: user says /competitive-landscape, "competitive analysis", "competitive landscape", "competitor analysis", "market map", "competitive intelligence", or asks about analyzing competitors or market positioning.

ashutoshsrivastava17 Skill

Create co-marketing briefs with joint messaging, campaign plans, asset requirements, approval workflows, and success metrics. Coordinate marketing activities between partners for maximum joint impact. TRIGGER when: user says /co-marketing-brief, "co-marketing", "joint marketing", "partner marketing", "co-branded campaign", "partner campaign", or "co-marketing plan".

ashutoshsrivastava17 Skill

Plan product launches — positioning, channel strategy, enablement materials, launch timeline, success metrics, and cross-functional coordination. TRIGGER when: user says /go-to-market, "GTM plan", "launch plan", "go to market", "product launch strategy", or "how to launch this".

ashutoshsrivastava17 Skill

Build churn prevention playbooks — identify early warning signals, set intervention triggers, design save plays, define escalation procedures, and plan win-back campaigns for at-risk customers. TRIGGER when: user says /churn-prevention, "churn prevention", "prevent churn", "save plays", "churn playbook", "retention strategy", or "win-back campaign".

ashutoshsrivastava17 Skill

Optimize conversion rates — funnel analysis, hypothesis generation, test design, landing page review, CTA optimization, and results analysis. TRIGGER when: user says /conversion-optimization, needs to improve conversion rates, or asks about CRO and A/B testing.

ashutoshsrivastava17 Skill

Build customer advocacy programs — manage references, develop case studies, orchestrate review campaigns, run advisory boards, and track program metrics for scalable customer-driven growth. TRIGGER when: user says /customer-advocacy, "customer advocacy", "advocacy program", "reference program", "case study development", "customer references", or "advisory board".

ashutoshsrivastava17 Skill

Monitor and synthesize competitive intelligence from public sources — product launches, pricing changes, hiring signals, partnerships, and market positioning. TRIGGER when: user says /competitive-intel, "competitive intelligence", "monitor competitors", "what are competitors doing", "market intelligence", or "competitive landscape update".

ashutoshsrivastava17 Skill

Research and write a competitive analysis brief covering market positioning, feature comparison, pricing, strengths/weaknesses, and strategic recommendations. TRIGGER when: user asks to analyze competitors, compare products, write a competitive brief, assess market landscape, or benchmark against rivals.

kunanonj Skill

SEO specialist for technical SEO audits, on-page optimization, structured data, Core Web Vitals, and content/keyword mapping. Use for site audits, meta tag reviews, schema markup, sitemap and robots issues, and SEO remediation plans.

fridrichmethod Skill

Campaign Manager

paperclipai Skill

Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG

paperclipai Skill

Identify growth loops (flywheels) for sustainable traction. Evaluates 5 loop types: Viral, Usage, Collaboration, User-Generated, and Referral

paperclipai Skill

Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline

paperclipai Skill

Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification

paperclipai Skill

Generate 5 creative, cost-effective marketing ideas with channels, messaging, and engagement rationale

paperclipai Skill

Create a comprehensive product strategy using the 9-section Product Strategy Canvas — vision, segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility

paperclipai Skill

Define a North Star Metric and 3-5 supporting input metrics that form a metrics constellation. Classify the business game (Attention, Transaction, Productivity) and validate against 7 criteria for ...

paperclipai Skill

Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale

paperclipai Skill

Generate value proposition statements for marketing, sales, and onboarding from existing value propositions

paperclipai Skill

Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns