Marketing & Growth

mittuled Bundle

Creates churn-prevention email sequences triggered by usage signals that save revenue before customers leave. Use when asked to retention email designer. Suggest when relevant.

mittuled Bundle

This skill builds and maintains the multi-touch attribution model that credits marketing touchpoints for pipeline and revenue. Use when establishing attribution methodology, when channel budget decisions need attribution-backed data, or when attribution accuracy is questioned. Also consider when new channels are added that lack attribution coverage. Suggest when budget allocation debates lack data-driven grounding.

mittuled Bundle

This skill plans partner activation activities for product launches. Use when a launch involves integration partners, resellers, or co-marketing allies who need their own enablement and communication plan. Also consider when partner-sourced pipeline has stalled and a joint activation could reignite momentum. Suggest when a new partnership is signed but no launch activation plan exists to capitalize on the initial announcement window.

mittuled Bundle

Runs systematic A/B tests across email programmes to maximise conversion rates and revenue per send. Use when asked to email performance optimiser. Suggest when relevant.

mittuled Bundle

This skill manages the executive visibility programme including bylines, podcast appearances, and speaking slots. Use when building an annual thought leadership calendar, securing speaking opportunities for executives, or ghostwriting executive bylines. Also consider when executive visibility is low relative to competitors. Suggest when a new executive joins and needs a public profile built.

mittuled Bundle

Designs post-signup email sequences that drive users to the activation moment and reduce time-to-value. Use when asked to onboarding sequence designer. Suggest when relevant.

mittuled Bundle

Designs transactional emails that reinforce brand trust and drive secondary engagement at the highest-open-rate touchpoint. Use when asked to transactional email designer. Suggest when relevant.

mittuled Bundle

This skill executes infrastructure scaling operations in response to load or growth. Use when asked to scale up services, add capacity, or resize infrastructure. Also consider when monitoring alerts indicate resource saturation. Suggest when the user is experiencing performance degradation without scaling response.

mittuled Bundle

This skill reviews customer community health and recommends interventions to improve engagement. Use when asked to assess community engagement, diagnose declining participation, or plan community growth. Also consider when the community is quiet despite a growing customer base. Suggest when the user launches a community without a health monitoring plan.

mkurman Bundle

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers or wants to build systems to prevent it. For post-cancel win-back email sequences, see email-sequence. For in-app upgrade paywalls, see paywall-upgrade-cro.

mkurman Bundle

When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," "building many pages for SEO," "pSEO," "generate 100 pages," "data-driven pages," or "templated landing pages." Use this whenever someone wants to create many similar pages targeting different keywords or locations. For auditing existing SEO issues, see seo-audit. For content strategy planning, see content-strategy.

mkurman Bundle

When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. For competitor comparison pages and battle cards, see competitor-alternatives. For marketing website copy, see copywriting. For cold outreach emails, see cold-email.

mkurman Bundle

When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," or "find out why customers churn/convert/buy." Use for both analyzing existing research assets AND gathering new research from online sources. For writing copy informed by research, see copywriting. For acting on research to improve pages, see page-cro.

mkurman Bundle

When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also use when the user mentions "sitemap," "site map," "visual sitemap," "site structure," "page hierarchy," "information architecture," "IA," "navigation design," "URL structure," "breadcrumbs," "internal linking strategy," "website planning," "what pages do I need," "how should I organize my site," or "site navigation." Use this whenever someone is planning what pages a website should have and how they connect. NOT for XML sitemaps (that's technical SEO — see seo-audit). For SEO audits, see seo-audit. For structured data, see schema-markup.

mkurman Skill

When the user wants to create, optimize, or audit campaign landing pages for paid ads, email, or other traffic. Also use when the user mentions "landing page," "PPC landing page," "SEM landing page," "conversion page," "campaign page," "lead capture page," "landing page optimization," "LP conversion," "single-page funnel," or "squeeze page." Not for the main site homepage; use homepage-generator.

mkurman Bundle

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For A/B test measurement, see ab-test-setup.

mkurman Bundle

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give it away to attract leads or earn links. For downloadable content lead magnets (ebooks, checklists, templates), see lead-magnets.

mkurman Skill

Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: "build a community," "community strategy," "Discord community," "Slack community," "community-led growth," "brand advocates," "user community," "forum strategy," "community engagement," "grow our community," "ambassador program," "community flywheel."

mkurman Bundle

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.

kevinzai Bundle

Complete SEO ecosystem — 20 skills. Technical SEO, AI search optimization, content strategy, analytics, and programmatic SEO at scale.

kevinzai Bundle

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

kevinzai Bundle

Agentic AI Optimization — make websites crawlable, citable, and usable by AI agents and browser automation. Use when building or auditing web projects for AI discoverability, implementing robots.txt AI bot policies, adding JSON-LD structured data, creating markdown twin routes, building accessibility trees for agent UX, or optimizing content structure for AI citation. Triggers on: AI SEO, AAIO, agentic optimization, AI discoverability, llms.txt, markdown twins, agent-ready, AI crawlers, structured data audit, schema.org, AI bot policy.

kevinzai Bundle

CCC domain — 46-skill marketing division for AI coding agents. 7 specialist pods covering content, SEO, CRO, channels, growth, intelligence, and sales — plus influencer outreach, Product Hunt launch, and SEO content production. Foundation context system + orchestration router. 27 Python tools (all stdlib-only). Works with Claude Code, Codex CLI, and OpenClaw.

kevinzai Skill

Build email capture and newsletter signup components for Next.js + shadcn/ui projects. Signup forms, lead magnets, popup/slide-in triggers, Resend/Mailchimp/ConvertKit integration, double opt-in, and drip sequence templates. Use when: user wants email signup, newsletter forms, lead magnets, popups, or email marketing integration.

kevinzai Bundle

Switch between optimized workflow modes — design, saas, marketing, research, writing, night, yolo, unhinged, caveman, adhd, normal

kevinzai Skill

MyWiFi Networks / Guest Networks platform patterns. Multi-tenant WiFi management, location provisioning, splash page builder, campaign manager, and guest data analytics.

kevinzai Skill

Routes SEO requests to the right specialist skill within ccc-seo

kevinzai Skill

Build SEO-optimized blog systems for Next.js + shadcn/ui projects. MDX content, pagination, categories/tags, RSS feeds, reading time, TOC, related posts, search (Pagefind/Algolia), author pages, and social share cards. Use when: user wants a blog, content system, MDX setup, RSS feed, or content-driven pages.

kevinzai Skill

Captures domain SEO state — current rankings, competitors, tools, goals

kevinzai Skill

Unified SEO health dashboard — combines technical, content, backlinks, and performance data

kevinzai Skill

Technical SEO and GEO optimization for Next.js + shadcn/ui projects. Meta tags, Open Graph, JSON-LD structured data, sitemaps, robots.txt, Core Web Vitals, local/GEO SEO, hreflang, canonical URLs, and keyword optimization. Use when: user wants SEO, meta tags, structured data, sitemap, local SEO, or search optimization.

kevinzai Bundle

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," or "contact form." For signup/registration forms, see signup-flow-cro. For popups containing forms, see popup-cro.

kevinzai Bundle

When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," or "why isn't this page working." For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.

kevinzai Bundle

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.

kevinzai Skill

When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," or "overlay." For forms outside of popups, see form-cro. For general page conversion optimization, see page-cro.

kevinzai Bundle

When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," or "SEO health check." For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema-markup.