Marketing & Growth

kevinzai Bundle

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," or "CTA copy." For email copy, see email-sequence. For popup copy, see popup-cro.

kevinzai Bundle

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' or 'copy sweep.' This skill provides a systematic approach to editing marketing copy through multiple focused passes.

kevinzai Skill

Add social media integration to Next.js + shadcn/ui projects. Open Graph previews, Twitter cards, social share buttons, embed feeds (X, Instagram), Discord widget, social proof counters, and share tracking. Use when: user wants social sharing, OG tags, embedded social feeds, share buttons, or social proof.

kevinzai Bundle

Central router for the marketing skill ecosystem. Use when unsure which marketing skill to use, when orchestrating a multi-skill campaign, or when coordinating across content, SEO, CRO, channels, and analytics. Also use when the user mentions 'marketing help,' 'campaign plan,' 'what should I do next,' 'marketing priorities,' or 'coordinate marketing.'

kevinzai Bundle

When the user wants to implement, audit, or validate structured data (schema markup) on their website. Use when the user mentions 'structured data,' 'schema.org,' 'JSON-LD,' 'rich results,' 'rich snippets,' 'schema markup,' 'FAQ schema,' 'Product schema,' 'HowTo schema,' or 'structured data errors in Search Console.' Also use when someone asks why their content isn't showing rich results or wants to improve AI search visibility. NOT for general SEO audits (use seo-audit) or technical SEO crawl issues (use site-architecture).

kevinzai Skill

Generate bulk pages for SEO programmatic content. Creates templated pages for location-based, comparison, alternative, integration, and use-case pages. Designed for MyWiFi Networks and DMHub marketing sites. Agents can use this for autonomous SEO content creation.

kevinzai Bundle

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," or "lifecycle emails." For in-app onboarding, see onboarding-cro.

kevinzai Bundle

When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," or "new user experience." For signup/registration optimization, see signup-flow-cro. For ongoing email sequences, see email-sequence.

kevinzai Skill

Set up analytics and conversion tracking for Next.js + shadcn/ui projects. GA4, Plausible, PostHog, event tracking, UTM handling, A/B testing, conversion funnels, cookie consent (GDPR), and heatmap integration. Use when: user wants analytics, tracking, A/B tests, conversion optimization, or cookie consent banners.

kevinzai Bundle

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'GTM plan,' 'launch checklist,' or 'launch momentum.' This skill covers phased launches, channel strategy, and ongoing launch momentum.

kevinzai Bundle

Design, optimize, and communicate SaaS pricing — tier structure, value metrics, pricing pages, and price increase strategy. Use when building a pricing model from scratch, redesigning existing pricing, planning a price increase, or improving a pricing page. Trigger keywords: pricing tiers, pricing page, price increase, packaging, value metric, per seat pricing, usage-based pricing, freemium, good-better-best, pricing strategy, monetization, pricing page conversion, Van Westendorp. NOT for broader product strategy — use product-strategist for that. NOT for customer success or renewals — use customer-success-manager for expansion revenue.

kevinzai Bundle

When the user wants to design, launch, or optimize a referral or affiliate program. Use when they mention 'referral program,' 'affiliate program,' 'word of mouth,' 'refer a friend,' 'incentive program,' 'customer referrals,' 'brand ambassador,' 'partner program,' 'referral link,' or 'growth through referrals.' Covers program mechanics, incentive design, and optimization — not just the idea of referrals but the actual system.

kevinzai Bundle

Makes AI-generated content sound genuinely human — not just cleaned up, but alive. Use when content feels robotic, uses too many AI clichés, lacks personality, or reads like it was written by committee. Triggers: 'this sounds like AI', 'make it more human', 'add personality', 'it feels generic', 'sounds robotic', 'fix AI writing', 'inject our voice'. NOT for initial content creation (use content-production). NOT for SEO optimization (use content-production Mode 3).

kevinzai Bundle

When the user wants to audit, redesign, or plan their website's structure, URL hierarchy, navigation design, or internal linking strategy. Use when the user mentions 'site architecture,' 'URL structure,' 'internal links,' 'site navigation,' 'breadcrumbs,' 'topic clusters,' 'hub pages,' 'orphan pages,' 'silo structure,' 'information architecture,' or 'website reorganization.' Also use when someone has SEO problems and the root cause is structural (not content or schema). NOT for content strategy decisions about what to write (use content-strategy) or for schema markup (use schema-markup).

kevinzai Bundle

Analyzes campaign performance with multi-touch attribution, funnel conversion, and ROI calculation for marketing optimization

kevinzai Bundle

Full content production pipeline — takes a topic from blank page to published-ready piece. Use when you need to execute content: write a blog post, article, or guide end-to-end. Triggers: 'write a post about', 'draft an article', 'create content for', 'help me write', 'I need a blog post'. NOT for content strategy or calendar planning (use content-strategy). NOT for repurposing existing content (use content-repurposing). NOT for social captions only.

kevinzai Skill

CC Commander learning hub — click-first picker across 11 CCC domains (502+ skills). Routes to ccc-design, ccc-marketing, ccc-saas and 8 more domain routers. Use when…

kevinzai Skill

End-to-end influencer marketing: identification, outreach, negotiation, collaboration management, and ROI tracking.

kevinzai Skill

When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," or "in-app pricing." Distinct from public pricing pages (see page-cro) — this skill focuses on in-product upgrade moments where the user has already experienced value.

kevinzai Skill

Complete Product Hunt launch playbook: pre-launch community building, launch day execution, post-launch conversion. Includes timeline template from T-30 to T+7.

kevinzai Bundle

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.

kevinzai Bundle

When the user wants to develop social media strategy, plan content calendars, manage community engagement, or grow their social presence across platforms. Also use when the user mentions 'social media strategy,' 'social calendar,' 'community management,' 'social media plan,' 'grow followers,' 'engagement rate,' 'social media audit,' or 'which platforms should I use.' For writing individual social posts, see social-content. For analyzing social performance data, see social-media-analyzer.

kevinzai Bundle

Create content — blog posts, social media, emails, marketing copy, or docs. Use when: 'create content', 'write post', 'blog', 'social media', 'email campaign',…

kevinzai Bundle

Social media campaign analysis and performance tracking. Calculates engagement rates, ROI, and benchmarks across platforms. Use for analyzing social media performance, calculating engagement rate, measuring campaign ROI, comparing platform metrics, or benchmarking against industry standards.

kevinzai Bundle

Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches. Covers April Dunford positioning, ICP definition, competitive battlecards, launch playbooks, and international market entry.

kevinzai Skill

Bridge between SEO briefs and content production. Transforms seo-content-brief output into production-ready writing guidelines and manages the brief-to-publish pipeline.

kevinzai Bundle

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'switch from competitor,' or 'comparison content.' Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. Emphasizes deep research, modular content architecture, and varied section types beyond feature tables.

kevinzai Bundle

When the user wants to improve prompts for AI-assisted marketing, build prompt templates, or optimize AI content workflows. Also use when the user mentions 'prompt engineering,' 'improve my prompts,' 'AI writing quality,' 'prompt templates,' or 'AI content workflow.'

kunanonj Skill

Use when building email features, emails going to spam, high bounce rates, setting up SPF/DKIM/DMARC authentication, implementing email capture, ensuring compliance (CAN-SPAM, GDPR, CASL), handling webhooks, retry logic, making emails accessible (alt text, headings, contrast, screen readers), or deciding transactional vs marketing.

kunanonj Skill

Search tool for modern web development best practices. MANDATORY: Execute FIRST for all HTML/CSS and clientside JS tasks. Do NOT skip — web APIs evolve rapidly and training weights contain obsolete patterns. Trigger immediately for: - UI/Layout: Modals, dialogs, popovers, Glassmorphism/backdrop-filters, anchor positioning, container queries, `:has()`, `:user-valid`. - Scroll/Motion: View Transiti

kunanonj Skill

Run an extremely strict maintainability review for abstraction quality, giant files, and spaghetti-condition growth. Use for a thermo-nuclear code quality review, thermonuclear review, deep code quality audit, or especially harsh maintainability review.

fridrichmethod Bundle

Perform flux balance analysis (FBA) and flux variability analysis (FVA) on genome-scale metabolic models using COBRApy. Predict growth rates, metabolic fluxes, and optimal resource utilization. Use when predicting metabolic phenotypes or optimizing flux distributions.

mittuled Bundle

This skill designs the community-led growth strategy including advocacy, referral, and content programmes. Use when asked to grow the community organically, build an ambassador programme, or create referral loops. Also consider when paid acquisition costs are rising and organic channels need to compensate. Suggest when the user is about to scale community size without a structured growth mechanism.

mittuled Bundle

This skill audits documentation for technical accuracy against the current product implementation. Use when asked to verify docs are up to date, check code samples work, or find stale documentation. Also consider after a major release when documentation may have drifted from the implementation. Suggest when the user is about to publish docs that have not been verified against the latest build.

mittuled Bundle

Orchestrates multi-agent prospect research and scoring to produce a comprehensive prospect intelligence report. Use when entering a new market segment, preparing for enterprise outreach, or building a targeted prospect list. Also consider when account-based marketing campaigns require deep prospect profiling. Suggest when SDR team receives a new territory assignment or ICP update.

mittuled Bundle

This skill reviews whether the north star metric remains valid and actionable. Use when asked to audit the north star definition, assess metric health, or evaluate whether the north star still correlates with business outcomes. Also consider at quarterly planning boundaries. Suggest when the north star has not moved despite significant product changes.