Marketing & Growth

mkurman Skill

When the user wants to plan, create, or repurpose visual content (images, infographics, social post images) across channels. Also use when the user mentions "content images," "social media images," "infographic," "visual content," "post image," "image specs," "visual repurposing," "content visuals," or "image for social post." For Pinterest, use pinterest-posts.

mkurman Bundle

Use this skill when defining brand positioning, voice and tone guidelines, brand architecture, or storytelling frameworks. Triggers on brand positioning, brand voice, tone guidelines, brand architecture, brand story, messaging hierarchy, competitive positioning, and any task requiring brand strategy development or documentation.

mkurman Bundle

Use this skill when designing viral loops, building referral programs, optimizing activation funnels, or improving retention. Triggers on growth loops, referral programs, activation funnels, retention strategies, viral coefficient, product-led growth, AARRR metrics, and any task requiring growth experimentation or optimization.

mkurman Skill

When the user wants to plan email marketing, EDM, newsletter strategy, or email deliverability. Also use when the user mentions "email marketing," "EDM," "newsletter," "SPF," "DKIM," "DMARC," "email deliverability," "email content strategy," "email campaigns," "newsletter strategy," "email automation," or "cold email." For signup UI, use newsletter-signup-generator.

mkurman Skill

When the user wants to create X (Twitter) post copy, threads, or optimize for X platform. Also use when the user mentions "X post," "X thread," "Twitter post," "Twitter thread," "tweet," "tweet copy," "thread," "X marketing," "X content," "post to X," "create X post," or "X post copy." For long-form source, use article-content.

mkurman Bundle

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

mkurman Skill

When the user wants to plan content for SEO, create content calendar, or build topic clusters. Also use when the user mentions "content strategy," "content plan," "topic clusters," "pillar content," "pillar page," "cluster articles," "editorial calendar," "content hub," "content planning," "content clusters," "topic cluster strategy," "content strategy for SEO," or "content calendar." For editorial mix, use content-marketing.

mkurman Skill

When the user wants to research keywords, find target keywords, or analyze search intent. Also use when the user mentions "keyword research," "keyword tool," "target keywords," "search volume," "search intent," "keyword difficulty," "topical map," "keyword clustering," "People Also Ask," "Google autocomplete," "autocomplete keywords," or "alphabet method." For clusters, use content-strategy.

mkurman Skill

When the user wants to plan, design, or optimize pricing strategy and structure. Also use when the user mentions "pricing strategy," "pricing model," "pricing tiers," "freemium," "value-based pricing," "anchoring," "price structure," or "monetization strategy." For pricing page, use pricing-page-generator.

mkurman Skill

When the user wants to plan PR, write a press release, or manage media relations. Also use when the user mentions "public relations," "PR," "press release," "media relations," "news release," "journalist," "media coverage," "product announcement," or "earned media." For on-site "As Seen In" or logos page, use press-coverage-page-generator.

mkurman Bundle

Use this skill when creating, editing, or optimizing video content for YouTube and other platforms. Triggers on script writing, video editing workflows, thumbnail design, YouTube SEO, content strategy, retention optimization, or channel growth. Covers the full production pipeline from ideation to publish - scriptwriting frameworks, editing pacing, thumbnail best practices, metadata optimization, and audience retention techniques.

mkurman Bundle

Use this skill when creating content strategy, writing SEO-optimized blog posts, planning content calendars, or repurposing content across channels. Triggers on blog strategy, content calendar, SEO content, content repurposing, editorial workflow, content pillars, topic clusters, and any task requiring content marketing planning or execution.

mkurman Bundle

Use this skill when analyzing product funnels, running cohort analysis, measuring feature adoption, or defining product metrics. Triggers on product analytics, funnel analysis, cohort analysis, feature adoption, north star metric, AARRR, retention curves, and any task requiring product data analysis or metrics design.

mkurman Bundle

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold outreach emails, see cold-email. For in-app onboarding, see onboarding-cro.

mkurman Bundle

When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," "new user experience," "users aren't activating," "nobody completes setup," "low activation rate," "users sign up but don't use the product," "time to value," or "first session experience." Use this whenever users are signing up but not sticking around. For signup/registration optimization, see signup-flow-cro. For ongoing email sequences, see email-sequence.

mkurman Bundle

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

mkurman Bundle

When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions "signup conversions," "registration friction," "signup form optimization," "free trial signup," "reduce signup dropoff," "account creation flow," "people aren't signing up," "signup abandonment," "trial conversion rate," "nobody completes registration," "too many steps to sign up," or "simplify our signup." Use this whenever the user has a signup or registration flow that isn't performing. For post-signup onboarding, see onboarding-cro. For lead capture forms (not account creation), see form-cro.

mkurman Bundle

Use this skill when optimizing email deliverability, sender reputation, or authentication. Triggers on SPF record setup, DKIM signing configuration, DMARC policy deployment, IP warm-up planning, bounce handling strategy, sender reputation monitoring, inbox placement troubleshooting, email infrastructure hardening, DNS TXT record configuration for email, and diagnosing why emails land in spam. Acts as a senior email infrastructure advisor for engineers and marketers managing transactional or marketing email.

mkurman Bundle

Use this skill when planning co-marketing campaigns, technology integrations, channel partnership programs, or affiliate programs. Triggers on partner strategy, co-marketing, co-selling, integration partnerships, channel sales, reseller programs, affiliate commission structures, partner enablement, partner portals, referral programs, joint go-to-market, ecosystem development, and any task involving building or managing business partnerships.

ulpi-io Skill

When the user wants to create, optimize, or audit e-commerce category pages or listing pages. Also use when the user mentions "category page," "product category," "faceted navigation," "filter URLs," "e-commerce listing," "category SEO," "category structure," "product filters," or "listing page."

ulpi-io Skill

When the user wants to improve conversion rates, run A/B tests, optimize funnels, or reduce friction. Also use when the user mentions "CRO," "conversion rate optimization," "A/B test," "split test," "funnel optimization," "checkout optimization," "form optimization," or "conversion funnel."

ulpi-io Bundle

Generate marketing deliverables across CRO, copywriting, SEO, analytics, and growth using 23 specialized sub-skills with clear objectives, constraints, and validation.

ulpi-io Skill

When the user wants to optimize videos for Google Search, video sitemap, VideoObject schema, or video SEO on websites. Also use when the user mentions "video SEO," "video sitemap," "VideoObject," "video thumbnail," "video indexing," "video preview," "key moments," "Clip schema," or "embedded video optimization."

ulpi-io Bundle

Generate marketing deliverables across CRO, copywriting, SEO, analytics, and growth using 23 specialized sub-skills with clear objectives, constraints, and validation.

agents-store Bundle

SEO audit checklist and automated testing for Next.js sites. This skill should be used when the user asks to "audit SEO", "check SEO", "SEO checklist", "Lighthouse SEO", "SEO test", "automated SEO testing", "SEO report", or wants to systematically evaluate their site's SEO health and identify issues.

agents-store Bundle

SEO setup and initial audit for Next.js projects. This skill should be used when the user asks to "set up SEO", "add SEO to my project", "audit SEO", "check SEO setup", "initialize SEO", "configure metadata", or wants to verify their Next.js project has proper SEO foundations in place.

agents-store Skill

Meta tags, Open Graph, Twitter Cards, and Next.js Metadata API patterns. This skill should be used when the user asks about "meta tags", "Open Graph", "og:image", "Twitter Card", "social sharing preview", "generateMetadata", "metadata API", "canonical URL", "OG image generation", "opengraph-image.tsx", or needs to configure page-level metadata for SEO and social sharing.

agents-store Skill

Content optimization for SEO — headings, images, internal linking, and URL structure. This skill should be used when the user asks about "content SEO", "heading structure", "h1 tag", "alt text", "image SEO", "internal linking", "URL slugs", "content optimization", "heading hierarchy", "image optimization for SEO", or needs guidance on structuring page content for search engines.

agents-store Bundle

Core Web Vitals optimization and page speed for Next.js. This skill should be used when the user asks about "Core Web Vitals", "page speed", "PageSpeed", "LCP", "INP", "CLS", "Lighthouse score", "performance optimization", "next/image optimization", "next/font", "lazy loading", "code splitting", "bundle size", or needs to improve their site's loading speed and interaction responsiveness.

agents-store Skill

SEO problem diagnosis and solutions for Next.js. This skill should be used when the user reports "page not indexed", "no rich snippets", "low PageSpeed score", "duplicate content", "OG image not showing", "search console errors", "SEO not working", "Google not finding my page", or needs to debug any SEO-related issue.

agents-store Skill

Technical SEO for Next.js — crawlability, indexability, redirects, hreflang, and security. This skill should be used when the user asks about "technical SEO", "crawlability", "indexability", "noindex", "nofollow", "canonical tags", "redirects", "301 redirect", "hreflang", "internationalization SEO", "mobile-first indexing", "security headers", "URL structure", or needs to solve crawling and indexing issues.

agents-store Skill

Sitemap and robots.txt configuration for Next.js App Router. This skill should be used when the user asks about "sitemap", "sitemap.xml", "robots.txt", "robots.ts", "next-sitemap", "XML sitemap", "sitemap generation", "block crawlers", "crawl budget", or needs to configure how search engines discover and crawl their pages.

agents-store Bundle

Schema.org structured data and JSON-LD implementation for Next.js. This skill should be used when the user asks about "structured data", "JSON-LD", "Schema.org", "rich snippets", "rich results", "schema markup", "Organization schema", "Article schema", "Product schema", "BreadcrumbList", "FAQ schema", or needs to add structured data to improve search appearance.

mkurman Bundle

Comprehensive web quality audit covering performance, accessibility, SEO, and best practices. Use when asked to "audit my site", "review web quality", "run lighthouse audit", "check page quality", or "optimize my website".

kevinzai Bundle

When the user wants to write, improve, or build a sequence of B2B cold outreach emails to prospects who haven't asked to hear from them. Use when the user mentions 'cold email,' 'cold outreach,' 'prospecting emails,' 'SDR emails,' 'sales emails,' 'first touch email,' 'follow-up sequence,' or 'email prospecting.' Also use when they share an email draft that sounds too sales-y and needs to be humanized. Distinct from email-sequence (lifecycle/nurture to opted-in subscribers) — this is unsolicited outreach to new prospects. NOT for lifecycle emails, newsletters, or drip campaigns (use email-sequence).

kevinzai Bundle

When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions "signup conversions," "registration friction," "signup form optimization," "free trial signup," "reduce signup dropoff," "account creation flow," "people aren't signing up," "signup abandonment," "trial conversion rate," "nobody completes registration," "too many steps to sign up," or "simplify our signup." Use this whenever the user has a signup or registration flow that isn't performing. For post-signup onboarding, see onboarding-cro. For lead capture forms (not account creation), see form-cro.