Marketing & Growth

npbuilds Bundle

Direct the geopolitical overlay subdomain — route macro-geopolitical investment questions to the right specialist skill covering great-power dynamics, energy security, or secular themes. Use when the user needs to assess how geopolitical forces shape portfolio positioning.

npbuilds Bundle

Director skill that routes reflexivity theory, market psychology, and sentiment analysis questions to the appropriate specialist knowledge skill. Use when analyzing feedback loops between price and fundamentals, crowd behavior, contrarian positioning, or quantitative sentiment signals.

npbuilds Skill

Design the feedback loops that will shape a product's evolution. The feedback architecture IS the growth plan — what signals the system listens to, how it adapts, what reinforces good behavior, what dampens bad behavior. Use when designing how a product learns and improves from use.

npbuilds Bundle

Orchestrate professional development across personal positioning, interview mastery, network cultivation, trajectory design, executive presence, negotiation leverage, and feedback loops. Activate when the question concerns career strategy, role transitions, resume or cover letter craft, interview preparation (job, executive, VC, board), personal branding, mentorship, networking, OKRs/IDPs, or compensation. Mentor reads the user's context, infers the career stage, and routes to the right director — with a dual-track teaching convention so every answer is both a self-coaching tool and a teach-others artifact.

npbuilds Bundle

Brand voice and tone — how a brand communicates verbally. Covers voice definition, tone modulation across contexts, messaging frameworks, vocabulary systems, and content guidelines. The verbal execution layer that translates positioning into words.

npbuilds Skill

Verifies a shortlisted product's hard facts before it can be recommended: marketing claims against independent test data, current availability and discontinuation status, recall and reliability history, and merchant trustworthiness for purchase links. Use during emptor's verify phase on each finalist, or standalone when the user asks "is this product's claim actually true?" or "is this store legit?".

npbuilds Bundle

Analyze how societies organize work and distribute its rewards across history: slavery, serfdom, wage labor, the labor movement, welfare states, and the long arc of inequality. Use when examining Piketty's r greater than g thesis, the Great Compression, the Great Divergence, and recurring patterns in how economic growth interacts with social stratification.

npbuilds Skill

Commodity investing frameworks — supply/demand analysis, energy markets, metals, agriculture, and futures market structure. Reference when analyzing commodity markets, evaluating inflation hedges, understanding roll yield, or positioning within the commodity complex.

npbuilds Bundle

Visual identity systems — logo design principles, brand color systems, imagery direction, iconography, and how to build a cohesive visual language from brand strategy. The visual execution layer that translates positioning into what people see.

ulpi-io Skill

When the user wants to plan a product launch, execute launch channels, or create a launch checklist. Also use when the user mentions "product launch," "launch strategy," "product announcement," "launch channels," or "market launch." For GTM strategy framework (modes, 90-day, ICP, new market, repositioning), use gtm-strategy.

ulpi-io Skill

When the user wants to build an SEO data analysis system, monitor indexing/traffic/keywords/backlinks, or set up benchmarks. Also use when the user mentions "SEO data analysis," "SEO monitoring," "article database," "traffic benchmark," "penalty recovery," "SEO work document," "SEO dashboard," "keyword tracking," "ranking monitoring," "indexing report," or "backlink monitoring."

ulpi-io Skill

When the user wants to promote via forums, communities, or invite users to join a community. Also use when the user mentions "forum promotion," "Indie Hacker," "Hacker News," "community growth," "Discord promotion," "vertical community," "brand encyclopedia," "Wikipedia," "Quora," "Reddit community," "community building," "forum marketing," or "community invite."

ulpi-io Skill

When the user wants to plan email marketing, EDM, newsletter strategy, or email deliverability. Also use when the user mentions "email marketing," "EDM," "newsletter," "SPF," "DKIM," "DMARC," "email deliverability," "email content strategy," "email campaigns," "newsletter strategy," "email automation," or "cold email."

ulpi-io Skill

When the user wants to create Pinterest Pins, optimize Pin descriptions, or grow Pinterest presence. Also use when the user mentions "Pinterest," "Pin," "Pinterest SEO," "Pinterest description," "Pinterest board," or "Pinterest marketing."

ulpi-io Skill

When the user wants to create TikTok video captions, scripts, or optimize for TikTok. Also use when the user mentions "TikTok post," "TikTok caption," "TikTok video," "post to TikTok," "TikTok script," "TikTok content," "TikTok copy," "TikTok hashtags," or "TikTok marketing."

ulpi-io Skill

When the user wants to create X (Twitter) post copy, threads, or optimize for X platform. Also use when the user mentions "X post," "X thread," "Twitter post," "Twitter thread," "tweet," "tweet copy," "thread," "X marketing," "X content," "post to X," "create X post," or "X post copy."

ulpi-io Skill

Email marketing design with layout patterns, subject line formulas, and deliverability rules. Covers welcome sequences, promotional emails, transactional templates, and mobile optimization. Use for: email marketing, newsletter design, drip campaigns, email templates, transactional emails. Triggers: email design, email template, email marketing, newsletter design, email layout, email campaign, drip campaign, welcome email, promotional email, transactional email, email subject line, email header image, email banner

ulpi-io Skill

When the user wants to choose an SEO-friendly domain for a new site—brand vs keyword domain, TLD selection, or domain best practices. Also use when the user mentions "domain choice," "pick domain," "SEO-friendly domain," "brand domain," "EMD," "PMD," "exact match domain," "partial match domain," "TLD," ".ai domain," ".com vs .io," "domain length," "domain history," or "defensive domain registration."

ulpi-io Skill

Market research specialist focused on comprehensive market analysis, consumer behavior insights, and market opportunity identification. Excels at quantitative market sizing, qualitative consumer research, and strategic market positioning analysis.

ulpi-io Skill

Video ad creation with exact platform-specific specs for TikTok, Instagram, YouTube, Facebook, LinkedIn. Covers dimensions, duration limits, AIDA framework, and caption requirements. Use for: video ads, social media ads, paid media creative, video marketing, ad production. Triggers: video ad, social media ad, tiktok ad, instagram ad, youtube ad, facebook ad, linkedin ad, video creative, ad specs, paid media, video marketing, ad production, reels ad, stories ad, pre roll, bumper ad

ulpi-io Skill

When the user wants to design template pages—aggregation (gallery/hub) or detail (individual template). Also use when the user mentions "template page," "template gallery," "template hub," "template detail page," "template marketplace," "programmatic template," "CMS templates," "design templates," "vibe coding templates," "UI templates," "template for users to use," or "template + data pages." Covers both SEO (programmatic scale) and user-facing (browse → use → customize) template pages.

ulpi-io Skill

When the user wants to optimize images for search engines and performance. Also use when the user mentions "image SEO," "alt text," "image captions," "figcaption," "image optimization," "WebP," "lazy loading," "LCP," "image sitemap," "responsive images," "srcset," "image format," or "hero image optimization."

ulpi-io Skill

When the user wants to reduce churn, improve customer retention, or plan lifecycle marketing. Also use when the user mentions "retention," "churn," "customer lifecycle," "churn prevention," "at-risk customers," or "loyalty program."

ulpi-io Skill

When the user wants to create, optimize, or validate URL slugs for content pages. Also use when the user mentions "URL slug," "URL path," "blog URL," "article URL," "short URL," "clean slug," "permalink," "slug optimization," "URL structure," "SEO-friendly URL," "create URL slug," or "SEO slug."

ulpi-io Skill

Create AI avatar and talking head videos with OmniHuman, Fabric, PixVerse via inference.sh CLI. Models: OmniHuman 1.5, OmniHuman 1.0, Fabric 1.0, PixVerse Lipsync. Capabilities: audio-driven avatars, lipsync videos, talking head generation, virtual presenters. Use for: AI presenters, explainer videos, virtual influencers, dubbing, marketing videos. Triggers: ai avatar, talking head, lipsync, avatar video, virtual presenter, ai spokesperson, audio driven video, heygen alternative, synthesia alternative, talking avatar, lip sync, video avatar, ai presenter, digital human

ulpi-io Skill

When the user wants to create, optimize, or audit blog page structure and content. Also use when the user mentions "blog page," "blog index," "blog layout," "content hub," "blog homepage," "blog listing," "subdomain vs subdirectory," "blog structure," or "blog SEO."

ulpi-io Skill

When the user wants to plan cold start, get first users, or launch a new product with zero traction. Also use when the user mentions "cold start," "cold start problem," "first users," "seed users," "finding users," "finding early users," "Fiverr Upwork," "comment outreach," "Twitter search users," "product launch strategy," "0 to 1 growth," "early-stage acquisition," "launch channels," "get first customers," "Product Hunt launch," "AppSumo," "LTD," "indie hacker," "bootstrapping," or "solo founder."

ulpi-io Skill

When the user wants to analyze competitors for SEO, content, backlinks, or positioning. Also use when the user mentions "competitor analysis," "competitor research," "competitor keywords," "competitor backlinks," "link gap," "content gap," "competitor content," "competitive analysis," or "competitor comparison."

ulpi-io Skill

Competitive intelligence specialist focused on systematic competitor analysis, market positioning assessment, and strategic advantage identification. Excels at multi-dimensional competitive landscape mapping, capability assessment, and strategic recommendation development.

ulpi-io Skill

LinkedIn post writing with hook formulas, formatting rules, and engagement patterns. Covers post types, algorithm signals, character limits, and content pillars. Use for: LinkedIn posts, professional content, thought leadership, B2B content, personal branding. Triggers: linkedin post, linkedin content, linkedin writing, linkedin strategy, linkedin engagement, linkedin algorithm, linkedin hook, linkedin formatting, thought leadership, professional content, b2b content, linkedin growth

ulpi-io Skill

When the user wants to add, optimize, or audit breadcrumb navigation. Also use when the user mentions "breadcrumbs," "breadcrumb trail," "breadcrumb nav," "breadcrumb links," "path navigation," "site breadcrumb," "BreadcrumbList schema," "location-based breadcrumb," "attribute-based breadcrumb," "site hierarchy display," "add breadcrumbs," or "breadcrumb SEO."

ulpi-io Skill

When the user wants to optimize content for SEO—word count, H2 keywords, keyword density, multimedia, tables, lists. Also use when the user mentions "content length," "word count," "keyword stuffing," "H2 keywords," "keyword density," "tables," "bullet points," or "content structure."

ulpi-io Skill

When the user wants to plan integrated marketing, coordinate channels, or clarify program vs channel vs campaign. Also use when the user mentions "IMC," "integrated marketing," "channel mix," "marketing program," "PESO model," "integrated marketing communications," "omnichannel marketing," "channel strategy," "marketing mix," or "cross-channel campaign."

ulpi-io Skill

SEO content brief creation with keyword research, search intent analysis, and content structure. Covers SERP analysis, heading hierarchy, word count targets, and internal linking strategy. Use for: content briefs, SEO writing, blog strategy, content planning, keyword targeting. Triggers: seo content brief, content brief, seo brief, keyword research, search intent, content strategy, blog brief, seo writing, content planning, keyword targeting, serp analysis, content outline, seo article, blog seo

ulpi-io Skill

When the user wants indie hacker or bootstrapping founder strategy—growth, channels, Build in Public, or solo founder tactics. Also use when the user mentions "indie hacker," "indie developer," "bootstrapping," "bootstrapped founder," "solo founder," "Build in Public," "scratch your own itch," "Micro-SaaS," "first 100 users," or "solo company."

ulpi-io Skill

B2B case study writing with STAR framework, data visualization, and research. Covers structure, customer quotes, metrics presentation, and distribution formats. Use for: customer success stories, portfolio pieces, sales enablement, marketing content. Triggers: case study, customer story, success story, b2b case study, client testimonial, customer case study, portfolio case study, use case, customer win, results story