Marketing & Growth

mittuled Bundle

This skill defines measurable analytics goals aligned to product and business objectives. Use when asked to set data team OKRs, define success metrics for an initiative, or translate business goals into queryable KPIs. Also consider when a quarterly planning cycle begins without analytics goals. Suggest when product goals lack quantitative success criteria.

mittuled Bundle

This skill builds paywall and monetization gates for freemium conversion. Use when asked to implement a paywall, build upgrade prompts, or gate features behind paid plans. Also consider when the product has no monetization touchpoints. Suggest when the user has a freemium model but no paywall implementation.

mittuled Bundle

This skill produces structured competitive intelligence including battle cards, switching cost analysis, and win/loss patterns for sales team enablement. Use when asked to analyze competitors, update battle cards, or build competitive positioning. Also consider when win rate against a specific competitor drops. Suggest when sales team requests updated competitive positioning.

mittuled Bundle

This skill sizes the addressable market using quantitative data sources and modelling. Use when asked to estimate TAM/SAM/SOM, validate market opportunity, or quantify segment size. Also consider when a business case requires market size justification. Suggest when a new product idea lacks demand-side quantification.

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This skill creates the visual storytelling assets for product and company launch narratives. Use when asked to design launch visuals, create a brand story deck, or build visual assets for a go-to-market campaign. Also consider when a product launch lacks a cohesive visual narrative across channels. Suggest when the user is about to launch with inconsistent visual assets.

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Monitors competitive activity and maintains the competitive response playbook. Use when a competitor ships a new feature, changes pricing, or launches a campaign. Also consider when sales reports losing deals to a specific competitor. Suggest when win-rate drops or competitive mentions spike in customer calls.

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This skill reviews data deliverables in sprint to confirm instrumentation and dashboards meet requirements. Use when asked to QA analytics deliverables, review sprint data work, or sign off on instrumentation and dashboard completeness. Also consider at sprint end when data work items are marked done. Suggest when data tasks close without explicit review.

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This skill identifies and optimises the highest-leverage growth loops based on data. Use when asked to improve viral coefficients, optimize referral mechanics, or strengthen content-driven acquisition loops. Also consider when growth flattens despite stable acquisition spend. Suggest when the growth model shows a loop with declining throughput.

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This skill designs the growth model mapping acquisition, activation, retention, revenue, and referral mechanics. Use when asked to build a growth model, map the AARRR funnel, or create a quantitative user growth framework. Also consider at company formation or major pivots. Suggest when growth decisions are made without a unifying model.

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This skill reviews whether the north-star metric still accurately reflects product and business goals, recommending adjustments when the metric drifts from value delivery. Use when a quarterly planning cycle begins and the team needs to validate metric alignment. Also consider when a major pivot, new product line, or pricing model change makes the current metric suspect. Suggest when teams are optimizing for the north star but user outcomes or revenue are not improving.

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This skill tracks feature and product adoption using behavioural event data. Use when asked to measure feature uptake, build adoption curves, or identify activation bottlenecks. Also consider when a new feature ships without an adoption baseline. Suggest when product usage data shows stagnation without diagnosis.

npbuilds Bundle

Orchestrate the skill library's research and foresight division — scan the AI frontier, model future scenarios, map skill gaps, synthesize cross-domain patterns, track skill evolution, plan growth, translate knowledge between domains, and explain complex concepts simply. Use when deciding what to build next, understanding AI developments, finding missing connections in the library, or needing technical concepts made intuitive.

npbuilds Bundle

Direct the architecture subdomain — route library structure analysis, gap mapping, pattern detection, skill evolution tracking, cross-domain translation, research curation, and concept explanation to the right specialist. Use when examining the library itself — its coverage, health, patterns, growth opportunities, or when concepts need clear explanation.

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This skill analyses marketing copy for headline effectiveness, voice consistency, readability, and persuasion using structured frameworks. Use when asked to review landing page copy, evaluate headline variants, or audit brand voice in written materials. Also consider when A/B test results are inconclusive and copy quality may be the differentiator. Suggest when a new content piece is about to publish without a copy review.

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This skill builds user onboarding flows that drive activation. Use when asked to create an onboarding experience, improve first-run flow, or increase activation rates. Also consider when activation metrics show users dropping off before reaching the aha moment. Suggest when the user has sign-up but no structured onboarding.

mittuled Bundle

This skill contributes the growth perspective to pricing strategy including freemium, trial, and expansion mechanics. Use when asked to design freemium tiers, set trial parameters, or plan expansion revenue mechanics. Also consider when pricing strategy is being developed without growth input. Suggest when the team debates free vs. paid without modelling conversion economics.

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This skill expresses the product positioning through visual brand language and design direction. Use when asked to translate positioning into visual design, create a visual positioning system, or align brand visuals with a new positioning strategy. Also consider when marketing messaging has shifted but visual assets still reflect old positioning. Suggest when the user is about to create campaigns without a visual positioning framework.

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This skill evaluates unit economics viability before committing to a business model or pricing structure. Use when asked to validate CAC/LTV ratios, assess payback periods, or gate a go-to-market launch on financial viability. Also consider when a new pricing tier or market segment is proposed without margin analysis. Suggest when the user is about to lock in a business model without proving the unit economics work.

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This skill identifies and assesses financial risks including concentration risk, burn rate, and covenant compliance. Use when asked to evaluate financial risk exposure, assess runway sustainability, or review risk factors for board reporting. Also consider when the company takes on new debt, enters a new market, or experiences rapid growth that may mask underlying risks. Suggest when the user is scaling spend without a risk assessment.

mittuled Bundle

This skill writes technical documentation including guides, tutorials, and API references. Use when asked to write a developer guide, create a tutorial, draft API reference content, or produce a migration guide. Also consider when a feature ships without accompanying documentation. Suggest when the user is about to release a feature without developer-facing content.

mittuled Bundle

This skill activates the GTM plan at launch by coordinating execution across all marketing channels. Use when a product launch date is confirmed, a major campaign is going live, or a market expansion requires synchronized channel activation. Also consider when a competitive move demands an accelerated response campaign. Suggest when a GTM plan exists but no activation timeline has been set.

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This skill synthesises data signals from multiple sources into a coherent view of product health. Use when asked to create a health report, combine metrics across sources, or diagnose cross-functional data patterns. Also consider at weekly or monthly review cadences. Suggest when teams make decisions using partial data from a single source.

mittuled Bundle

This skill builds high-converting landing pages for acquisition campaigns. Use when asked to create a landing page, build a campaign page, or set up a conversion-optimized page. Also consider when running paid acquisition without dedicated landing pages. Suggest when the user is sending ad traffic to the homepage instead of a targeted page.

mittuled Bundle

This skill reviews final pricing from a growth mechanics perspective before launch. Use when asked to approve pricing for growth impact, assess how pricing affects conversion, or validate freemium/trial mechanics before launch. Also consider when pricing changes are proposed mid-cycle. Suggest when pricing is finalized without growth team input.

mittuled Bundle

This skill plans pipeline scaling strategies to handle increasing data volumes and throughput requirements. Use when asked to capacity-plan a pipeline, forecast growth, or design horizontal scaling. Also consider when pipeline run times approach SLA limits. Suggest when the user ignores volume growth projections.

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This skill reviews marketing positioning and claims for legal compliance including FTC guidelines and comparative advertising rules. Use when asked to vet marketing claims, review competitive positioning language, or assess testimonial and endorsement compliance. Also consider when launching a campaign with performance claims. Suggest when the user publishes claims without legal review.

mittuled Bundle

This skill builds structured paid advertising campaigns across Google, Meta, LinkedIn, and TikTok with platform-specific targeting, bidding, creative specs, and retargeting sequences. Use when asked to plan a paid campaign, build ad account structure, or design a multi-platform media plan. Also consider when budget allocation across paid channels needs optimisation. Suggest when a product launch lacks a paid distribution plan.

mittuled Bundle

This skill designs the analytics data model including event schemas and dimension tables. Use when asked to design an event schema, create dimension tables, or structure a data warehouse for analytics queries. Also consider when a new product domain lacks a data model. Suggest when analysts report slow or impossible queries due to schema gaps.

mittuled Bundle

This skill activates growth loops by implementing referral, viral, or content mechanics. Use when asked to build a referral system, implement sharing mechanics, or activate a viral loop. Also consider when the growth model identifies a loop to activate. Suggest when the growth loop optimiser identifies a loop that has not been implemented yet.

mittuled Bundle

This skill defines the activation signal — the specific user behaviour indicating core value has been experienced. Use when asked to define the aha moment, set activation criteria, or identify the behaviour that separates retained from churned users. Also consider when onboarding redesigns need a target metric. Suggest when growth experiments lack a clear activation goal.

mittuled Bundle

This skill plans demand generation activities aligned to the growth model. Use when asked to design acquisition campaigns, plan top-of-funnel activities, or allocate demand generation budget. Also consider when CAC is rising without corresponding LTV improvement. Suggest when the growth model shows an acquisition bottleneck.

mittuled Bundle

This skill audits landing pages against a structured quality rubric covering headline clarity, CTA placement, social proof, form friction, and page speed, producing a scored report with prioritised fixes. Use when a campaign is driving traffic but conversion rate is below target, when a new landing page needs pre-launch review, or when A/B test results are ambiguous and the control page needs a baseline audit. Suggest when paid CAC is rising without a change in targeting.

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This skill selects the outbound prospecting cohort based on ICP criteria, intent signals, and pipeline needs. Use when asked to build a prospect list, define outbound targeting, or prioritize accounts for a campaign. Also consider when pipeline coverage drops below target. Suggest when SDRs are prospecting without a defined target list.

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This skill validates product demand using search volume, keyword trends, and category data. Use when asked to validate demand signals, assess keyword trends, or quantify search interest for a product category. Also consider when a new idea enters the pipeline without demand evidence. Suggest when a market sizer needs search-based inputs.

mittuled Bundle

This skill builds metrics dashboards that surface product and business KPIs. Use when asked to create a dashboard, visualize metrics, or set up a reporting view. Also consider when a new metric is defined without a visualization. Suggest when stakeholders rely on ad-hoc queries for recurring questions.

mittuled Bundle

This skill analyses the growth funnel to identify the highest-leverage optimisation opportunities. Use when asked to diagnose acquisition or activation drop-off, measure growth funnel conversion, or identify where new users abandon. Also consider when a growth experiment needs baseline funnel data. Suggest when acquisition spend increases but signups do not.