Marketing & Growth

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This skill plans the growth instrumentation implementation across product surfaces. Use when asked to create a growth tracking rollout plan, sequence growth event deployment, or coordinate A/B test instrumentation across platforms. Also consider when a growth spec is approved without an implementation plan. Suggest when growth experiments are designed but tracking is unplanned.

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This skill reviews whether the north star metric aligns with the financial model and investor expectations. Use when asked to validate the company's north star metric from a finance perspective, assess whether the chosen metric drives financial outcomes, or evaluate metric alignment with investor narratives. Also consider when the north star metric diverges from revenue or cash flow trends. Suggest when the user is reporting a north star metric that does not connect to financial performance.

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Monitors analyst publications for positioning shifts and competitive intelligence that should shape go-to-market strategy. Use when a major analyst firm publishes a new report, market guide, or evaluation in the company's category. Also consider when competitor coverage spikes or sales encounters prospects citing analyst research in active deals. Suggest when quarterly analyst landscape reviews are due or when no internal intelligence brief has been produced in the last 30 days.

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Produces company offsites that align teams on strategy and build the cross-functional relationships that make remote work function. Use when asked to company offsite producer. Suggest when relevant.

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Produces the flagship user conference that deepens customer loyalty, generates expansion pipeline, and attracts new prospects. Use when asked to user conference producer. Suggest when relevant.

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This skill reviews instrumentation plans for clarity, completeness, and measurability. Use when asked to QA an instrumentation spec, review event naming conventions, or validate property coverage. Also consider when a new instrumentation spec is drafted. Suggest when implementation is about to begin on an unreviewed spec.

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This skill tracks statistical significance of experiments and flags when results are conclusive. Use when asked to monitor A/B test progress, assess experiment validity, or determine when to call a winner. Also consider when an experiment has been running without a significance check. Suggest when a team is about to ship a variant based on inconclusive data.

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This skill verifies instrumentation fires correctly in the production environment. Use when asked to validate live tracking, audit production event data, or confirm events are flowing to the data warehouse. Also consider after a production deploy that includes tracking changes. Suggest when dashboards show unexpected data gaps or volume drops.

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This skill verifies growth instrumentation fires correctly in development and staging. Use when asked to QA growth tracking, validate experiment events, or confirm growth funnel events match the spec. Also consider when growth tracking implementation is complete and ready for QA. Suggest when a growth experiment is about to launch without instrumentation verification.

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This skill packages the developer launch assets including SDKs, sample apps, and documentation. Use when asked to prepare a developer launch kit, bundle SDK release assets, or coordinate documentation for a developer launch. Also consider when a new API version needs a coordinated asset package for release day. Suggest when the user is about to announce a developer product without prepared launch assets.

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This skill selects, configures, and maintains marketing automation, email, analytics, and ad platforms. Use when evaluating new martech tools, onboarding a platform, or auditing the existing stack for redundancy and integration gaps. Also consider when a platform renewal is approaching. Suggest when marketing operations are slowed by tool limitations or broken integrations.

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Responds to analyst inquiries with strategically framed answers that reinforce the company's positioning in research. Use when an analyst firm sends a formal inquiry, requests customer references, or asks for product and financial data for upcoming research. Also consider when an analyst is advising a buyer in an active deal and needs information before providing a recommendation. Suggest when an evaluation questionnaire arrives or when an analyst inquiry has been pending for more than 24 hours without a response plan.

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This skill builds the content production engine that feeds demand generation across channels. Use when standing up a repeatable content pipeline, scaling content output for new channels, or restructuring content operations after a positioning shift. Also consider when content production is ad hoc and inconsistent. Suggest when demand gen plans require content assets that no production system exists to deliver.

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This skill grows the developer community through events, content, and contribution programmes. Use when asked to scale the developer community, plan developer events, or build a contributor programme. Also consider when developer adoption is stalling and community engagement could accelerate it. Suggest when the user is about to invest in developer marketing without a community growth plan.

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Maximises pipeline from every conference dollar by orchestrating booth, sponsorship, and speaking into a unified lead-generation machine. Use when asked to conference presence manager. Suggest when relevant.

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This skill implements growth tracking events and A/B test instrumentation. Use when asked to add growth event tracking, instrument an experiment, or wire up variant assignment events. Also consider when a growth experiment is designed but lacks tracking implementation. Suggest when a growth feature branch has no analytics code.

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Schedules and prepares analyst briefings that shape how Gartner, Forrester, and peers perceive and position the company. Use when a major product launch, strategy shift, or evaluation cycle requires communicating with analysts before market release. Also consider when a new analyst covers the category and needs an introductory briefing. Suggest when quarterly briefing cadences are overdue or the company has not briefed a Tier 1 analyst in 90+ days.

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This skill builds and maintains relationships with journalists and editors covering the company's category. Use when building a media list for a new market, nurturing existing press contacts, or preparing for a major announcement that requires warm journalist outreach. Also consider when coverage gaps in target outlets persist. Suggest when a press release is planned but no journalist relationships exist at target outlets.

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Builds and runs an influencer programme that drives measurable pipeline, not vanity reach. Use when asked to influencer coordination manager. Suggest when relevant.

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Runs a repeatable social content engine that compounds brand presence and drives measurable engagement. Use when asked to social content calendar manager. Suggest when relevant.

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This skill extracts documentation requirements from engineering specs and developer feedback. Use when asked to identify what needs documenting, translate specs into doc tasks, or triage documentation requests. Also consider when a new feature is in development and documentation planning should start early. Suggest when the user is about to start writing docs without a requirements analysis.

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This skill extracts and structures customer case studies from CS and sales inputs into publishable narratives. Use when a customer success story needs to be turned into a reusable marketing asset. Also consider when sales requests proof points for a specific vertical or use case. Suggest when a customer renewal or expansion signals a strong outcome worth capturing before institutional memory fades.

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This skill frames expansion opportunities within existing accounts based on usage signals and strategic fit. Use when asked to identify upsell or cross-sell opportunities, build expansion business cases, or prioritise account growth targets. Also consider when usage data shows underutilised capacity. Suggest when QBR preparation needs expansion talking points.

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This skill verifies growth instrumentation fires correctly in production. Use when asked to audit live growth tracking, validate production experiment data, or confirm growth events are flowing to the warehouse. Also consider after a production deploy that includes growth tracking changes. Suggest when growth dashboards show unexpected data gaps.

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Manages G2, Capterra, and peer review platforms to build the social proof that buyers check before talking to sales. Use when the company's review volume or ratings are below competitive benchmarks, or when a new product listing needs establishing. Also consider when quarterly review generation campaigns are due or when negative reviews require response and internal routing. Suggest when a buyer mentions review platform data in a deal, or when review recency scores indicate a stale profile.

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This skill reviews the developer experience including onboarding, documentation, and SDK usability. Use when asked to audit the developer journey, evaluate SDK ergonomics, or assess onboarding friction. Also consider when developer activation rates are below target or time-to-first-value is too high. Suggest when the user is about to ship developer-facing changes without an experience review.

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This skill synthesises developer feedback into actionable product and documentation improvements. Use when asked to consolidate developer feedback, create improvement recommendations, or prioritize developer pain points. Also consider when multiple feedback channels have accumulated unprocessed developer input. Suggest when the user is about to start a planning cycle without synthesised developer feedback.

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This skill designs and calibrates the lead scoring model that determines MQL to SQL handoff. Use when building a new scoring model, recalibrating an existing model against conversion data, or when sales rejects a high percentage of MQLs. Also consider when ICP changes require updated firmographic scoring. Suggest when MQL-to-SQL conversion rates drop below 30%.

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This skill designs the crisis communication protocol and pre-approved messaging templates. Use when building or updating the crisis comms playbook, when a new risk vector emerges, or when running a crisis simulation. Also consider when a company milestone (funding, IPO, acquisition) increases public exposure. Suggest when no crisis plan exists or the current plan has not been updated in 6+ months.

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This skill builds and operates the content production engine for ongoing PMM content. Use when the team needs a repeatable system for producing marketing content at a predictable cadence. Also consider when content output is inconsistent or dependent on ad-hoc heroics. Suggest when the PMM team is scaling and needs to shift from reactive content creation to a sustainable pipeline.

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This skill monitors multi-touch revenue attribution to ensure accurate channel and campaign credit. Use when asked to track marketing attribution, validate campaign ROI, or audit attribution data. Also consider when marketing and sales disagree on lead source credit. Suggest when attribution data is missing or inconsistent in pipeline reports.

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This skill produces the weekly campaign performance report with spend, leads, and CAC by channel. Use when generating the weekly marketing performance report, when leadership requests ad hoc campaign analysis, or when a campaign underperforms and needs diagnostic reporting. Also consider when a new channel launches and needs baseline reporting. Suggest when a campaign has been running for a week without a performance report.

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Runs a webinar programme that generates qualified pipeline at a fraction of in-person event costs. Use when asked to webinar and virtual event manager. Suggest when relevant.

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This skill manages sender reputation, list hygiene, and deliverability across all marketing email. Use when deliverability rates drop, when onboarding a new sending domain, or when running quarterly list hygiene. Also consider when bounce rates spike or spam complaints increase. Suggest when a major email campaign is planned and deliverability has not been audited recently.

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This skill reviews the API developer experience including design, documentation, and error handling. Use when asked to audit an API's usability, evaluate error messages, or assess API documentation quality. Also consider when developer onboarding drop-off rates are high at the API integration step. Suggest when the user is about to ship a new API version without a developer experience review.

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Builds MQL nurture sequences that warm leads toward sales-readiness with the right content at the right time. Use when asked to nurture campaign builder. Suggest when relevant.