Marketing & Growth

ryan-brosas Skill

Use when authoring or reviewing product/marketing copy, Mailchimp plainspoken voice, active positive language, inclusive people terms, sentence-case UI headings, descriptive links, a11y, and translation-safe SVO.

ryan-brosas Bundle

Use when porting deterministic SEO/AEO/GEO audit machinery — SSRF-safe fetchers, robots/llms.txt evaluation, JSON-LD schema validation and generation, snippet-format scanning, E-E-A-T/freshness/citation content scoring, GSC decay/striking-distance tracking, AI-crawler policy matrices, authenticated GitHub repository-trust audits (provider fallback, rate-limit-aware retries, release/file-inventory scoring), the standalone-script runtime plane (non-raising fetch envelope, stdlib dotenv ladder, CLI output contract), or the orchestration pattern of an 88-script evidence layer under an LLM-first router.

swan-gtm Bundle

Use this skill when managing Meta (Facebook/Instagram) ads for B2B campaigns — audience strategy, campaign structure, creative testing, and lead form optimization specifically for B2B SaaS on Meta's platform. Triggers: Meta Ads, Facebook Ads, Instagram Ads, Meta campaign, Facebook lead gen, Meta lead forms, Facebook retargeting, Meta remarketing, Facebook lookalike, Meta audience, Advantage Plus, Meta B2B.

swan-gtm Skill

Use this skill when the user wants to submit, contribute, or publish a GTM skill to the GTM Skills library (github.com/swan-gtm/gtm-skills, gtmskills.com), or update one of their existing skills or their creator profile there.

swan-gtm Bundle

Use this skill when managing Google Ads for B2B — intent-first campaign strategy, account structure, keyword and match-type management, bidding, weekly search term auditing, negatives, Performance Max guardrails, RSAs, and performance analysis. Triggers: Google Ads, Google campaign, Google search ads, Google PMax, Performance Max, Google Display, Google Shopping, Google ad performance, Google keyword, search terms, Google RSA, Google bidding.

swan-gtm Bundle

Use this skill when building outbound campaigns, creating signal-based plays, or expanding a GTM playbook. Eleven plays with execution details — new team members, skills-targeting, role-targeting, leaving employees, bad reviews, website visitors, inbound followers, and more — with signals and best timing.

swan-gtm Skill

Creates or updates a competitor battlecard. Use when the user needs positioning, strengths, weaknesses, objections, win conditions, and practical talk tracks saved into competitive knowledge.

swan-gtm Bundle

Use this skill when managing LinkedIn Ads for B2B SaaS — full-funnel campaign planning, media plans and budget allocation, audience sizing and targeting, campaign structures, bidding, performance analysis against benchmarks, account audits, creative and copy (Thought Leader Ads, conversation ads, document ads), and scaling decisions. Triggers: LinkedIn Ads, LinkedIn campaign, LinkedIn advertising, B2B ads, paid social, LinkedIn paid, ad account, campaign manager, LinkedIn lead gen, LinkedIn retargeting, ad audit, ad performance, ad optimization, campaign plan, media plan, LinkedIn budget.

swan-gtm Bundle

Build, validate, or expand your ICP (Ideal Customer Profile) using the GAP method, SPICED framework, and customer interview pipeline. Triggers on 'build your ICP,' 'check your ICP,' 'ICP validation,' 'ICP quality,' 'you don't have an ICP,' 'ICP is too broad,' 'who should we sell to,' 'segment our market,' 'ICP workshop,' 'customer interviews for ICP,' 'GAP method,' 'ICP expansion,' 'Goldilocks zone,' 'tier our customers,' 'A/B/C segmentation,' 'are we targeting the right customers,' 'segmentation check,' 'ICP review,' 'who are we actually selling to,' 'score our accounts,' 'ICP scoring,' 'fit score,' 'TAM list,' 'target list,' 'build our market list,' or any situation where your ICP is missing, broken, or needs validation. This skill covers the full ICP lifecycle: validate what exists, build from scratch, score every company 0-100 on fit, produce and maintain the TAM list, refine with interviews, and plan expansion. BOUNDARY: For positioning/messaging (step AFTER ICP), see positioning-messaging-designer.

swan-gtm Bundle

Go-to-market planning, org design, territory design, and capacity planning for B2B revenue teams. Use when the user mentions GTM planning, go-to-market, GTM motion, territory design, org design, sales org, team structure, capacity planning, headcount model, hiring plan, ICP definition, PLG, product-led growth, sales-led, partner-led, channel strategy, named accounts, team ratios, SDR-to-AE ratio, or scaling the sales team. Also trigger when someone asks about entering a new market, redesigning territories, or planning next year's revenue org. If someone says 'how should I structure my sales team' or 'our territories don't make sense,' activate this skill. BOUNDARY: Covers team STRUCTURE, territories, and capacity. For comp plans and quotas, see gtm-compensation. For ICP BUILDING methodology (GAP method, interviews, thresholds), see icp-builder.

swan-gtm Skill

Lead routing strategy, assignment logic, round-robin patterns, territory design, speed-to-lead SLA frameworks, and routing automation for B2B revenue teams. Use when the user mentions lead routing, lead assignment, round-robin, territory assignment, lead distribution, speed-to-lead, lead SLA, lead queue, routing rules, routing logic, account-based routing, geographic routing, skills-based routing, load balancing, lead handoff, inbound lead routing, outbound lead routing, routing tools (LeanData, Chili Piper, Default), or lead cherry-picking. Also trigger on 'leads aren't getting to the right rep,' 'our routing is broken,' 'leads sit in a queue,' 'reps cherry-pick,' 'speed-to-lead is too slow,' or 'we need to redesign territories.' BOUNDARY: Covers routing STRATEGY and LOGIC (CRM-agnostic). For CRM-specific implementation, see revops-hubspot or revops-salesforce. For enrichment that feeds routing, see data-enrichment. For lead scoring, see marketing-operations.

swan-gtm Skill

Use this skill when defining outbound strategy, training sales teams, or establishing GTM fundamentals. Core principles — scale what top performers do, signal-based outreach, lead with pain, segment don't over-personalize — plus multi-channel coordination and key mindsets on personalization, volume, timing, and messaging.

swan-gtm Bundle

Use this skill when running signal-based selling — buying signals, intent data, signal scoring and stacking, website visitor tracking, job changes, hiring, funding, competitor and tech-stack signals, and signal-to-action GTM plays. Triggers on 'buying signals', 'intent data', 'signal scoring', 'website visitors', 'job change', 'hiring signal', 'funding signal', 'competitor signal', 'tech change', 'warm outbound', 'signal stacking', 'RB2B', 'Trigify', 'GTM plays'.

swan-gtm Bundle

Use this skill when you need SEO answers grounded in live data instead of a tool's guessed metrics: keyword research, rank checks, a technical site audit, content gap analysis against competitors, reverse-engineering a competitor's on-page strategy, or an AI-visibility audit of how often AI assistants mention and cite your brand. Produces an evidence-backed report per play — every keyword, gap, finding, and score traceable to a real search result or extracted page. Covers "what should we rank for", "why did rankings move", "SEO audit", "technical SEO", "keyword difficulty", "topic clusters", "content gap", "competitor keywords", "SERP analysis", "AI visibility", "AI citation audit", "AEO", "GEO", and "do AI Overviews mention us".

swan-gtm Bundle

Use this skill when running 1:1 ABM ads on LinkedIn — one ad set per named target company, each audience sized and narrowed to the buyers, personalized single-image creatives, and a DRAFT-first campaign build with a script for every step.

swan-gtm Bundle

Revenue crisis triage and emergency response when multiple systems break simultaneously. Use this skill when the user describes a CRISIS state: forecast missed for multiple quarters, win rate collapsing, pipeline coverage below 2.8x and falling, NRR crashed below 90%, multiple simultaneous system failures, loss of trust between functions, data that cannot be trusted, or scenarios like "everything is broken," "forecast is ±30% wrong," "we are losing deals we should win," "I cannot trust our data," "sales blames marketing blames product," "three quarters in a row we missed," "board is panicking," or "we need to save this quarter." Also trigger on "we need emergency triage," "nothing is working," "where do we even start," or "we are in firefighting mode." BOUNDARY: This is emergency response (what to fix FIRST when everything is broken). For detailed methodology after stabilisation, see revops-diagnostic and revops-four-capability-maturity-assessment. For specific domain fixes, see the relevant domain skill.

swan-gtm Skill

Use this skill when setting up the Meta Ads skills for the first time — a guided flow for Meta Marketing API access (app, token, ad account), writing the .env, and testing the connection. Triggers: onboarding, setup, get started, configure, credentials, API setup, connect Meta, Meta API.

swan-gtm Bundle

Revenue performance measurement, funnel math, and unit economics for B2B teams. Use when the user mentions revenue metrics, conversion rates, pipeline velocity, unit economics, LTV, CAC, payback period, cohort analysis, NRR, GRR, churn rate, expansion revenue, ARR, MRR, funnel conversion, win rate, deal size, sales cycle, Rule of 40, burn multiple, T2D3, growth benchmarks, deal health scoring, deal health dimensions, conversational intelligence metrics, strategic initiative trackers, activity velocity, multi-threading score, or measuring revenue performance. Also trigger on 'our numbers are off,' 'how do we stack up,' 'what should our conversion rate be,' or 'how healthy is this deal.' BOUNDARY: This skill covers WHAT to measure. For forecasting, see revops-forecasting. For meeting cadence, see revenue-operating-cadence.

swan-gtm Bundle

Use this skill when job postings should be watched as buying signals — continuously, with no outreach. Runs daily over watched accounts plus job descriptions matching tracked queries, keeps only the hiring patterns that matter to your GTM (hiring spree, buyer-persona hire, build-vs-buy, competitor tool in JD), and lands each signal on the account record with a per-signal alert and a reconciled digest. Built for inbound, PLG, and relationship-led motions. Detection and classification only — it never drafts or sends outreach.

swan-gtm Bundle

Use this skill when GTM copy is clean but reads flat, generic, or "technically fine but nobody's home" - a LinkedIn post, a cold email, a newsletter, an exec's thought-leadership draft, a landing page. Produces the same copy with one or two deliberate human moves added, so it reads as one specific person instead of a competent machine. Reach for it when someone says "this sounds like AI", "it's fine but boring", "make it sound like me", "add some personality", or right after a de-AI editing pass leaves the writing smooth and voiceless.

swan-gtm Bundle

Use this skill when deciding how much a GTM agent may do without a human looking, when a workflow is ready to run on a schedule, when outreach should stop requiring per-item approval, and when something has gone wrong and autonomy needs pulling back. Produces a level per task with the evidence required to move up and the triggers that drop it automatically. Trigger phrasings: "can I let the agent send", "when do I stop reviewing every draft", "how much should I automate", "the agent made a mistake, now what", "is this workflow ready to run unattended".

swan-gtm Bundle

Use this skill whenever an agent reads content from outside your own systems, a prospect reply, a scraped page, a CRM note, a call transcript, an enrichment payload, and whenever it produces something that leaves them. Prevents the two failures every GTM agent is exposed to: outside content being obeyed as an instruction, and internal context leaking into an outbound message. Trigger phrasings: "the agent did something odd after reading a reply", "can I let it read scraped pages", "is it safe to auto-handle inbound", "prompt injection", "it quoted our internal notes", "someone is fishing for how this is built".

borghei Bundle

Öffentliches Angebot von Kryptowerten und Kryptowerte-Whitepaper – Angebot sonstiger Kryptowerte Art. 4 und Zulassung zum Handel Art. 5 VO (EU) 2023/1114, Inhalt und Form des Whitepapers Art. 6, Marketingmitteilungen Art. 7, Übermittlung an die zuständige Behörde Art. 8, Veröffentlichung Art. 9, Aktualisierung Art. 12, Widerrufsrecht der Verbraucher Art. 13, Haftung für die Whitepaper-Informationen Art. 15 nebst § 19 KMAG, Sonderregime für vermögenswertreferenzierte Token mit Zulassung Art. 16 und Whitepaper Art. 19 sowie Vermögenswertreserve Art. 36, Sonderregime für E-Geld-Token Art. 48 mit Emittentenvorbehalt und Whitepaper Art. 51, Aussetzung und Untersagung von Angeboten § 15 KMAG, Befugnisse zu Whitepaper und Marketing §§ 16, 17 KMAG. Use when ein Token öffentlich angeboten oder zum Handel zugelassen werden soll oder eine Whitepaper-Haftung im Raum steht.

event4u-app Bundle

Use when constructing base / upside / downside scenarios — three-statement modeling, sensitivity analysis, optionality reasoning. Triggers on 'model the scenarios', 'what if growth halves'.

event4u-app Bundle

When shaping cadence — evergreen / campaign / reactive split, beat-mapping across channel stages, content-debt management. Triggers on 'plan our content cadence', 'what should we publish'.

event4u-app Skill

Use when designing engineering 1:1s — cadence, agenda mix, growth-vs-blocker-vs-trust shape, cancellation anti-patterns. Triggers on 'fix my 1:1s', 'should I cancel 1:1s this week'.

event4u-app Bundle

When shaping feedback — situation-behavior-impact, growth-vs-corrective split, cadence design, ladder-of-inference checks. Triggers on 'how do I give this feedback', 'perf review shape'.

event4u-app Skill

Use when locking the market frame — category, segment, alternative, point-of-view — before messaging, launch, or pricing rides on it. Triggers on 'who are we for', 'opposable audit'.

event4u-app Bundle

When shaping the primary message, supporting proofs and audience-by-message matrix from a locked positioning frame — before any copy or launch beat. Triggers on 'tighten the message stack'.

event4u-app Skill

Use when comparing this package to a peer / competitor — ours-vs-theirs verdict table, axis selection, adoption queue. Triggers on 'how do we compare to X', 'should we adopt their pattern'.

xjli360 Bundle

Improve Amazon conversion by mining verified customer language, repositioning a product around a defensible benefit, and aligning images, title, bullets, and precise traffic in a controlled test. Use for 主图差异化、评论洞察、标题五点优化、同质化产品重新定位、提升转化.

xjli360 Bundle

聚焦成本结构、客服与工单、汇率风险的 Amazon 品牌、内容与增长。在需要将购买任务和品牌事实映射到内容与渠道，形成可验证的创意简报和增长计划时使用；根据当前业务问题选择证据卡，避免加载无关主题。

xjli360 Bundle

Build a privacy-safe Amazon Marketing Cloud audience hypothesis, measurement query plan, and activation experiment. Use when standard audiences are insufficient and the advertiser needs a custom multi-touch or engagement-based segment.

xjli360 Bundle

Infer competitor keyword coverage from observable organic and sponsored positions, shared attributes, query patterns, and product relevance without claiming access to a competitor account. Use for 竞品广告词分析、反查竞品关键词、判断精准词与探索词、找防守或捡漏词. Do not claim unseen campaign settings as facts.

xjli360 Bundle

Audit suspicious Amazon review patterns and proposed review-growth tactics for policy risk, then replace unsafe ideas with official reporting and compliant review programs. Use when the user encounters sudden review spikes, asks about 直评突破, synchronized submissions, paid reviews, review services, or how to investigate competitor review anomalies. Do not reverse-engineer or enable manipulation.

xjli360 Bundle

聚焦利润模型、知识产权、运营工具的 Amazon 品牌、内容与增长。在需要将购买任务和品牌事实映射到内容与渠道，形成可验证的创意简报和增长计划时使用；根据当前业务问题选择证据卡，避免加载无关主题。