Marketing & Growth

swan-gtm Bundle

Use this skill when a marketing design asset needs a senior review before it ships - a sales deck, a one-pager, a LinkedIn graphic or carousel, a case study, a landing section, a proposal slide. Produces a prioritized design read: what works, the ranked fixes with the commercial reason for each, brand and data-integrity checks, and one stronger idea. Reach for it when someone asks "what's wrong with this deck", "is this client-ready", "review this one-pager", "give me design feedback", or "why does this look off".

swan-gtm Skill

Use this skill when planning or running LinkedIn ad campaigns for ABM — ad format selection, budget math, campaign structure, performance benchmarks, and optimization.

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Use this skill when you need an on-demand health check of a trial or customer account — before a renewal conversation, when adoption looks shaky, or when a champion goes quiet. It audits five lanes from real data: what the account is actually solving for, lead scoring and qualification integrity, alerting coverage, messaging architecture, and user adoption trends. The output is a tight, evidence-only report with hard numbers on every gap and a concrete intervention mapped to every flag — no hedging, no filler. Built for vendors whose product runs their customers' GTM workflows: the audit reads the account's scoring, sequencing, and messaging configuration inside your own platform.

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GTM data architecture for revenue operators who are not data engineers; warehouse-native and zero-copy patterns that have won in the market. Use when designing GTM data stacks, planning data transformation layers, evaluating CDP vendors, building identity resolution and unified customer intelligence, implementing reverse ETL (Hightouch or Census), or assessing data readiness for AI agents. Also trigger on 'data architecture', 'ELT vs ETL', 'warehouse-native CDP', 'composable CDP', 'reverse ETL implementation', 'dbt for RevOps', 'unified health scores', 'customer data platform strategy', or 'data mesh for GTM'. BOUNDARY: Covers architecture and transformation layers only. Handoff to revops-data-governance for CRM data quality and governance; to revops-tech-stack for vendor selection frameworks; to gtm-planning for strategy implications. This skill addresses the data layer for a RevOps team scaling AI adoption.

swan-gtm Skill

Use this skill when a company wants to audit its go-to-market foundation before scaling or automating - it runs Sangram Vajre's WSJ-bestselling MOVE framework, the 4-question GTM diagnostic (Market, Operations, Velocity, Expansion), to find where GTM is misaligned, identify which of the three fit stages the company is actually in (Problem-Market / Product-Market / Platform-Market), and return a prioritised list of what to fix first. Trigger phrases: "GTM audit", "GTM diagnostic", "GTM health check", "MOVE assessment", "are we ready to scale", "why isn't our GTM working" - and before standing up any new outbound, inbound, or deal-process engine. This is a diagnosis, not a build - run it first.

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Use this skill when a sequence is written but not yet launched, and someone needs to know whether it's actually good — benchmarked against the campaigns that team has already run rather than against generic best practice. Produces a ranked comparison against their own history, an absolute quality score with a launch threshold, and the three fixes worth making first. Trigger phrasings: "challenge this campaign", "is this sequence any good", "benchmark this against my best campaigns", "audit my copy", "pressure-test before launch", "should I launch this", "why is this campaign underperforming".

swan-gtm Skill

Use this skill when structuring Meta campaigns for B2B — account architecture, campaign and ad-set layout, budget placement, and consolidation rules for high-ACV SaaS.

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Use this skill when a decision depends on what the market actually said about a company, product, category or person inside a dated window: before a first touch, before a renewal call, before committing to a positioning or content bet. Produces a sourced synthesis plus a coverage report naming which venues were read, which came back empty, and which were never reached. Trigger phrasings: "what are people saying about X right now", "any chatter on this account", "is this trend real or is it one loud thread", "check the last 30 days", "what changed since we last looked", "the research came back empty".

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Use this skill when an ABM program cannot prove engagement matters, accounts get handed to sales on gut feel, or nobody knows which activity moves buying groups forward. Builds an account engagement score (weighted signals plus decay), maps buying group coverage across the decision-making unit, and defines explicit handover gates so marketing and sales agree on readiness. Produces a scoring model, a buying group tracker template, and a handover decision rule. Rule: without buying group visibility a high engagement score is a false positive; handover requires both the score and the coverage threshold met. Trigger phrases: ABM measurement, which accounts are hot, buying committee coverage, when do we hand this to sales, account engagement score, ABM ROI.

swan-gtm Skill

Use this skill when you have content opportunity angles or topic ideas and need to validate them against real search demand with Ahrefs — volumes, keyword difficulty, and competitor keyword gaps, with seed patterns per opportunity type. Ahrefs validates, it doesn't dictate strategy. Fires on "validate these keywords", "is there search demand for this", "build the keyword pool". Phase 3 of the SEO topic research pipeline; runs standalone if you paste the opportunity list.

swan-gtm Skill

Use this skill when a keyword list needs a reality check against what actually ranks — intent clarity, rewarded content format, competitive landscape, and beatable gaps, ending in QUALIFY / CONDITIONAL / KILL verdicts per keyword. Many topics die here; that's the point. Fires on "can we rank for this", "check the SERPs", "qualify these keywords". Phase 4 of the SEO topic research pipeline; runs standalone if you paste the keyword candidates.

swan-gtm Skill

Use this skill when someone needs to know whether a campaign's numbers are actually good — before setting targets for a launch, when reporting performance to someone who needs context rather than raw figures, or when comparing across clients, segments, and time periods. Produces a verdict with the comparison layer named, plus what to do about it. Trigger phrasings: "is this reply rate good", "what should we expect", "set targets for this campaign", "how do we compare", "benchmark this", "our numbers dropped", "is 3% good", "what's a normal reply rate".

swan-gtm Skill

Use this skill when analyzing cold email campaign performance, setting benchmarks, diagnosing low open or reply rates, or optimizing outreach metrics. Covers 2X levers, reply rates by outreach type, deliverability thresholds, sequence performance, and quick diagnostics.

swan-gtm Skill

Use this skill when reviewing a LinkedIn campaign before launch, auditing LinkedIn outreach performance, checking targeting, message length, lead magnets, scheduling, and human-like behavior, or benchmarking connection acceptance and reply rates.

swan-gtm Skill

Use this skill before a first meeting, an ABM push, or a territory review, when you need a defensible account brief instead of a copied About page. Produces firmographics, positioning pillars, an evidence-tagged SWOT, a named exec list, and live hiring signals, with every claim marked as sourced or inferred.

swan-gtm Skill

Use this skill when a quarter of a B2B LinkedIn creator programme needs reviewing for client leadership. Synthesises campaign performance into a strategic review — what happened, why, and what to do next — with Scale / Adjust / Stop recommendations.

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Annual and quarterly revenue plan construction, top-down vs bottoms-up reconciliation, plan versioning, stretch goal handling, and FP&A-RevOps collaboration for B2B revenue teams. Use when the user mentions annual planning, revenue targets, capacity planning, planning calendar, stretch goals, plan versions, plan of record, reforecasting triggers, FP&A collaboration, or revenue reconciliation. Also trigger on 'we need to build our plan', 'our forecast and budget don't align', 'how do we set targets', 'what's our plan of record', 'we got a stretch from finance', 'when should we start planning', or 'we need to reforecast'. BOUNDARY: Covers plan construction, versioning, and reconciliation. For in-quarter/weekly forecasting mechanics, see revops-forecasting. For GTM structure and capacity mechanics, see gtm-planning. For compensation and quotas, see gtm-compensation.

swan-gtm Skill

Use this skill when a qualified keyword list needs the commercial filter — five gates checking pipeline potential, ICP match, honest product fit, client alignment, and net-new vs update vs cannibalization. Stops an SEO plan from becoming a traffic play; traffic for the wrong audience is a cost, not a win. Fires on "which of these keywords are actually worth it", "filter for pipeline". Phase 5 of the SEO topic research pipeline; runs standalone if you paste the keyword list and account context.

swan-gtm Skill

Use this skill when your messaging describes what the product does instead of the problem it kills, sounds interchangeable with three competitors, or creates no urgency to act now. Produces a positioning where the developer is the hero and a real trend is the villain, plus a differentiation level you can defend. Triggers on "positioning", "messaging", "our story", "we sound like everyone", "homepage headline", "value narrative", "category", "differentiation", "why now", "nobody feels urgency".

swan-gtm Skill

Use this skill when deciding how much personalization an outreach campaign needs, choosing between manual high-touch and automated at-scale messaging for Inbound, Postbound, Bridgebound, or Outbound leads, or structuring first and second lines of a message.

swan-gtm Skill

Recommends which conferences, trade shows, and vendor events a company should attend, exhibit at, or sponsor next. Use when the user needs to pick events for a field-sales or field-marketing motion, build a scored shortlist against ICP, justify event spend, or plan a conference calendar. Scores each event on ICP relevance, decision-maker accessibility, and buying mindset — and returns a ranked, tiered list, not a pile of famous names.

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Use this skill when someone wants to review, grade, audit, or improve their OWN LinkedIn ad results, ABM program, or ad spend — or says things like: audit my LinkedIn ads, are my ads any good, how is my ad spend doing, am I running the right number of ads, which ad format is working best, why is my CPC/CPM so high, review my ABM campaigns, which formats influence my deals, are my ads decaying, which companies should I go after, benchmark my LinkedIn ads. Audits the last 30 days of live spend — real CPC, CPM, CTR, ad count, format mix, deal influence, campaign trends and account engagement — grades them against ZenABM's per-format benchmarks, and produces a downloadable audit document with a prioritized fix list. Do NOT use for planning a NEW campaign or budget sizing.

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Use this skill right before launching a cold email campaign: the final checklist covering authentication, list quality, copy risk, and kill-switch thresholds. Produces a launch/hold decision and the monitoring rules for the first week.

swan-gtm Skill

Use this skill when setting pre-launch KPI targets for a B2B LinkedIn creator campaign. Calibrates to your own historical performance rather than generic industry percentiles, producing conservative / target / stretch bands per creator and a campaign rollup tied to the creator budget.

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Use this skill when building a sponsor or client performance report on top of a Beehiiv publication, or when designing a Beehiiv MCP tool or integration that needs to expose the same metrics. It covers audience growth, open and click rate analysis (including the click-to-open trap in Beehiiv's own API), audience segmentation, month-over-month synopsis, an engaged-reader export, per-issue KPIs, and a pattern for keeping the report refreshed automatically without the narrative drifting.

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Use this skill when the user wants to launch or manage a Reddit growth campaign — "set up a Reddit campaign for our product," "create an advocate," "review our pending Reddit drafts." Creates the campaign, attaches target subreddits, configures advocate personas with a daily-draft cap, and runs the human-approval loop on drafted posts. Runs on the ReddGrow CLI against the user's own account.

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Use this skill when building LinkedIn outreach sequences, writing LinkedIn messages or connection requests, planning multi-touch campaigns, choosing high-converting LinkedIn targets (post engagers, event attendees, profile viewers), or scheduling outreach to look human.

dragoon0x Skill

Growth-oriented design patterns including viral loops, referral systems, and conversion optimization.

dragoon0x Skill

Snackbar and toast notification design, positioning, auto-dismiss, and action patterns.

dragoon0x Skill

Jobs-to-be-done frameworks, positioning statements, feature narratives, and connecting design decisions to user outcomes.

dragoon0x Skill

Mentoring junior designers, giving growth feedback, and developing design talent.

dragoon0x Skill

Honest, structured case study writing that shows real impact. Not polished fiction. Includes failure documentation and strategic narrative.

dragoon0x Skill

User retention strategies, churn indicators, re-engagement patterns, and habit formation.

dragoon0x Skill

SEO-conscious content design including meta tags, structured data, and search-friendly content patterns.

dragoon0x Skill

Structured analysis of competing products covering UX patterns, design quality, positioning, and strategic differentiation opportunities.

dragoon0x Skill

Design career paths, skill development, specialization decisions, and career growth strategies.