Marketing & Growth

xjli360 Bundle

Diagnose and recover an Amazon listing whose paid and organic traffic mix has deteriorated without assuming one ad type caused ranking loss. Use when natural share falls, one campaign type dominates orders, or budget changes threaten total sales.

xjli360 Bundle

聚焦评价与口碑、政策变化、Listing 诊断的 Amazon 品牌、内容与增长。在需要将购买任务和品牌事实映射到内容与渠道，形成可验证的创意简报和增长计划时使用；根据当前业务问题选择证据卡，避免加载无关主题。

xjli360 Bundle

Decide whether an Amazon ASIN is ready for a controlled head-keyword advertising test using relevance, conversion, margin, inventory, long-tail strength, and current rank evidence. Use when head terms are expensive but long-tail growth is capped.

xjli360 Bundle

Decide when to raise budget versus bid, how often to adjust Amazon ads based on data sufficiency and attribution lag, when dayparting or placement modifiers are justified, and how to structure auto-campaign bid tiers. Use for 广告放量、调整频率、分时调价、广告位倍率、自动广告开几个、广告依赖度测试、新品拿不到广告位. Do not use for 关键词词库建设.

xjli360 Bundle

Research and plan Amazon home-and-lifestyle category growth across home, home improvement, kitchen, furniture, automotive, lawn and garden, sports, toys, and pets in North America, Europe, and Japan, with demand, fitment/safety, sustainability, logistics, and lifecycle-ad gates. Use for 生活百货选品, 家居/厨房/家具/汽配/花园/运动/玩具/宠物, OHL category, A+ Gen AI, Creator Connections, Climate Pledge Friendly, Amazon Custom, Part Finder/ACES, AWD/SFP, 大件物流, or converting the authorized 2025 guide into an evidence-backed plan. All product lists, programs, policies, and figures are snapshots requiring current validation.

xjli360 Bundle

聚焦经营经验的 Amazon 品牌、内容与增长。在需要将购买任务和品牌事实映射到内容与渠道，形成可验证的创意简报和增长计划时使用；根据当前业务问题选择证据卡，避免加载无关主题。

xjli360 Bundle

聚焦新品启动、关键词体系、品牌与备案的 Amazon 品牌、内容与增长。在需要将购买任务和品牌事实映射到内容与渠道，形成可验证的创意简报和增长计划时使用；根据当前业务问题选择证据卡，避免加载无关主题。

xjli360 Bundle

Gate an Amazon new-product launch across product-market evidence, compliance, offer, listing, inventory, unit economics, ads, and measurement. Use before treating campaign creation as the launch plan.

xjli360 Bundle

Turn an Amazon keyword universe into a clean taxonomy and campaign map using relevance, intent, roots, negatives, and evidence from authorized reports. Use when the user asks how to collect keywords, perform word-root analysis, choose auto versus broad versus exact targeting, or prevent broad campaigns from drifting. Produce a draft architecture and never apply ad changes without explicit approval.

xjli360 Bundle

聚焦类目与节点、标题、转化率的 Amazon 品牌、内容与增长。在需要将购买任务和品牌事实映射到内容与渠道，形成可验证的创意简报和增长计划时使用；根据当前业务问题选择证据卡，避免加载无关主题。

xjli360 Bundle

Research and plan Amazon consumer-electronics category growth across wireless, electronics, PC, camera, office products, and musical instruments in North America, Europe, and Japan, with current-demand validation, compliance, logistics, promotion, and lifecycle-ad gates. Use for 消费电子选品, CE品类攻略, wireless/PC/camera/office/musical instruments, AI设备/智能穿戴/耳机, FCC/UL/CE/EPR/EEL/METI, 带电物流, 促销日历, 电子品类生命周期广告, or converting the authorized 2025 guide into an evidence-backed plan. This is not legal advice; all 2025 claims and policies require current official verification.

xjli360 Bundle

Design a scalable Amazon operating model that converts isolated product wins into repeatable portfolio processes. Use when comparing hero-product and diversified niche strategies or planning growth from a founder-led team to an operating system.

swan-gtm Bundle

Use this skill when revenue leaks between teams: leads go dark after handover to sales, promised commitments disappear after signature, expansion signals stay invisible, CS never learns what sales committed. Designs handoff protocols across the full revenue bow-tie (marketing to sales, sales to customer, customer to expansion) with speed-to-lead SLAs, context-packet architecture, ownership models, and leading indicators of failure. Produces handoff playbooks per transition, context templates, SLAs with measurement dashboards, and detection rules for leaking revenue. Rule: handoffs are where revenue leaks. Trigger phrases: leads fall through the cracks, closed-won handoff, CS-to-sales handback, speed-to-lead, SLA between teams, nobody owns expansion.

swan-gtm Skill

Revenue operations strategy, pipeline architecture, and strategic advisory for building your B2B company's revenue engine. Use this skill when you mention RevOps, revenue operations, pipeline architecture, bow tie model, bowtie funnel, funnel stages, revenue leaks, KPI frameworks, sales-marketing alignment, GTM strategy, data hygiene, tech stack audit, revenue engine, or when you need help framing a strategic response about revenue operations topics. Also trigger on pushing back on vanity metrics, translating problems into RevOps language, diagnosing pipeline problems, or building KPI frameworks. Even without 'RevOps': funnel conversion, pipeline velocity, lead handoffs, revenue alignment all trigger this. Also covers ICP-to-messaging alignment and operating system architecture. BOUNDARY: Covers strategic FRAMING and pipeline architecture. For ICP building, see icp-builder. For CRM implementation, see revops-hubspot.

swan-gtm Skill

Use this skill when designing or fixing an automated multi-email flow for people who already know you — welcome and onboarding series, lead nurture, trial conversion, re-engagement, post-purchase, or any behaviour-triggered drip. Produces the sequence spec: entry trigger, touch count, timing, per-email job, exit conditions, and what to measure. Trigger phrasings: "email sequence", "drip campaign", "nurture flow", "welcome series", "onboarding emails", "re-engagement emails", "lifecycle emails", "what emails should we send", "our nurture isn't converting".

swan-gtm Bundle

Use this skill when a meeting is coming up and you need to know who is in the room before you walk in. Produces a meeting briefing: each attendee's role, background, and recent public activity with conversation hooks, a cross-attendee relationship map, company context, specific talking points, watch-outs, and — for sales, partnership, and investor meetings — value positioning grounded in research. Triggers: "prepare me for my meeting", "who am I meeting with", "research this person", "meeting prep", "brief me on this person", "I have a meeting with this company", "get me ready for my call", "what should I know about them", "background on someone before our meeting", "attendee research".

swan-gtm Skill

Use this skill when interpreting a raw GTM signal — a business event or an intent spike — into relevance, meaning, strength, confidence, category, why-now, and open questions, before any tiering or routing happens. It is a pure interpretation layer with no side effects: it never assigns tiers, chooses actions, sends alerts, or writes memory.

swan-gtm Bundle

Use this skill when writing B2B cold email — "write me a cold email for this client/product", "build an email sequence for this persona", "our reply rate is low, help me fix this email". Value-first cold email built to earn replies, not just opens - the reader gets something useful (an insight, observation, benchmark, or ungated resource) from the email itself, whether or not they ever reply. Applies the R.E.P.L.Y. framework (Relevance, Empathy, Payoff, Low-friction ask, You-focused), email anatomy and deliverability rules, cold-vs-warm tone, and a 4-touch sequence stack. For a new client or campaign, run the intake in references/questionnaire.md before writing.

swan-gtm Bundle

GTM compensation plan design, quota setting, OTE structures, and benchmarking for B2B revenue teams. Use when the user mentions comp plans, OTE, on-target earnings, variable pay, commission structure, quota setting, accelerators, decelerators, SPIFs, clawbacks, sales compensation, SDR comp, AE comp, CSM comp, pay mix, commission rates, ramp periods, or comp plan modeling. Also trigger when someone asks about benchmarking GTM salaries, designing incentive structures, or fixing misaligned compensation. If someone says "how should I pay my reps" or "what's a fair OTE" or "our comp plan isn't working," activate this skill. BOUNDARY: Covers how to PAY people. For org design and capacity, see gtm-planning.

swan-gtm Bundle

Build a standing win-loss program that finds out why deals were actually won or lost. Use when CRM loss reasons are useless, competitive losses go unexplained, or positioning and product decisions are being made from rep-reported fields. Runs three evidence lanes: mining transcripts and threads of decided deals, interviewing the buyers themselves after the decision when there is no deal left to protect, and group customer arena sessions where the cross-functional team listens to customers walk their journey. Produces a loss-cause library, competitive findings, and themes that feed positioning, enablement, and qualification. Rule: rep-reported loss reasons are opinions; buyer-reported ones are evidence. Trigger phrases: win-loss, why did we lose, loss reasons, buyer interview, post-mortem this deal, what is killing our deals.

swan-gtm Skill

Use this skill when building B2B prospect lists, mixing data sources, running enrichment workflows, improving email coverage and bounce rates, cleaning and verifying lists before a campaign, or diagnosing data quality and prospecting efficiency problems.

swan-gtm Bundle

Use this skill when a GTM operator is losing time hopping between tools to see their own work - the task board in one tab, the outreach queue in another, research in a third, the content calendar in a fourth. Produces one personal operating surface that aggregates those lanes, plus a single daily "what needs me now" roll-up. Reach for it when someone says "I'm drowning in tabs", "I need one place to work from", "build me a dashboard", "a command center", "a morning operating view", or "I keep missing things across my tools".

swan-gtm Skill

Use this skill when working with the Meta Marketing API directly — endpoints, objects, fields, and request patterns for campaigns, ad sets, ads, audiences, and insights.

swan-gtm Bundle

Revenue operations diagnostic frameworks for identifying system constraints and root causes in B2B GTM organizations. Use when the user mentions diagnosing revenue problems, finding the constraint, IFA diagnostic, six stages of check, system thinking, root cause analysis, A3 analysis, GTM health check, revenue system audit, or figuring out what's wrong with their revenue engine. Also trigger when someone describes symptoms like weak pipeline, wrong forecast, underperforming reps, or leadership chaos. If someone says 'we keep missing plan' or 'everyone is busy but nothing moves,' activate this skill. This is the diagnostic skill: find the real constraint before recommending what to fix.

swan-gtm Bundle

Revenue technology stack architecture, value engineering, platform evaluation, and capability mapping for B2B GTM teams. Use when the user mentions tech stack, martech stack, sales tech, CRM evaluation, platform selection, tool consolidation, stack audit, build vs buy, integration architecture, composability, iPaaS, CDP, MAP, sales engagement platform, AI tools for GTM, AI maturity, AI orchestration, AI agents, knowledge layer, semantic retrieval, RAG stack, vector database, EU AI stack, GDPR AI tools, knowledge management platform, Glean, Langdock, Weaviate, Qdrant, Pinecone, LlamaIndex, LangChain, Dust.tt, Guru, or Notion AI. Also trigger on 'we have too many tools,' 'our tools don't talk to each other,' 'should we buy X or build it,' 'where should our knowledge live,' or 'how do we give AI access to our internal docs.' BOUNDARY: Covers TECHNOLOGY evaluation and architecture. For strategy framing, see revops-strategy. For HubSpot, see revops-hubspot. For data governance, see revops-data-governance.

swan-gtm Skill

Use this skill when surviving topics need the right content format assigned — alternatives page vs comparison vs landing page vs guide — plus keyword clustering and site-architecture flags. Format drives structure, CTA, and ranking mechanics; let the SERP lead. Fires on "what format should this content be", "shape these topics", "should this be a landing page or a blog post". Phase 6 of the SEO topic research pipeline; runs standalone if you paste the filtered topic list.

swan-gtm Skill

Use this skill when building inbound follow-up sequences, categorizing marketing leads, or prioritizing inbound response. Thirty inbound premises from Flip The Script — content and events, product interest, social and intent, sponsored influencers — plus the inbound response framework and priority order.

swan-gtm Bundle

Use this skill when the user needs to find or vet Reddit communities — "which subreddits should we be in," "is r/X worth targeting," "research communities for this product." Searches live Reddit data, inspects community size, rules, content, and traffic, and produces a vetted shortlist worth adding to a campaign — plus the reasons to skip the rest.

swan-gtm Bundle

Use this skill when any GTM copy needs to stop reading like AI before it ships - a LinkedIn post, a cold email, a newsletter, a landing page, a case study, an exec's thought-leadership draft. Produces the same copy with the machine tells stripped out, back to a clean baseline. Reach for it when someone says "this sounds like AI", "make it less robotic", "remove the AI tells", "de-slop this", or when a draft is technically fine but reads like a competent bot wrote it.

swan-gtm Bundle

Run a quarterly revival sweep over the pipeline you already paid for: closed-lost deals, proposals that went quiet, champions who changed jobs, and engaged contacts who went silent. Triggers on 'closed-lost,' 'win-back,' 'revive dead deals,' 'they ghosted us,' 'gone quiet,' 'lost the deal, what now,' 'reactivation campaign,' 're-engage old pipeline,' 'proposal never answered,' 'dormant accounts,' or any situation where a team is buying new leads while a warehouse of once-interested accounts sits untouched. The skill gates hard: it revives accounts that engaged and then went quiet, never cold contacts that ignored you from day one. BOUNDARY: the won side of the same idea (turning wins into lookalike prospecting) is a separate play; a standing champion-move monitor detects movers continuously, while this skill only consumes verified moves inside a quarterly campaign; live threads still inside an active cadence (under 60 days of silence) are patience, not revival.

swan-gtm Skill

Use this skill when targeting needs to become a decision rule instead of a description — before launching outbound for a new company or product line, when refining targeting after the first campaign data lands, when expanding into a new vertical, or when a list is producing replies from people who will never buy. Produces a scored, tiered ICP matrix that a list build can be filtered against and that anyone on the team can apply the same way twice. Trigger phrasings: "define our ICP", "who should we target", "build the ICP", "tier these accounts", "score this list", "our leads are bad", "we're getting replies but no deals", "which segment do we go after".

swan-gtm Skill

Use this skill when planning a paid campaign end to end — objectives, audiences, offers, creative, and measurement locked before launch.

swan-gtm Bundle

Marketing operations for B2B revenue teams: lead scoring, attribution, campaign tracking, and handoff protocols. Use when the user mentions marketing operations, marops, lead scoring, MQL definition, MQL to SQL handoff, lead routing, attribution modeling, multi-touch attribution, W-shaped attribution, marketing sourced pipeline, campaign operations, UTM taxonomy, demand gen ops, channel mix, marketing SLA, speed to lead, ICP fit scoring, SPICED lead scoring, ICP fit matrix, selection fit, urgency fit, qualification tier scoring, T1 T2 T3 leads, or ICP fit scoring. Also trigger when someone says 'sales says our leads are garbage' or 'we can't attribute revenue to campaigns.' BOUNDARY: Covers marketing OPERATIONS (lead management, attribution, campaign ops). For HubSpot, see revops-hubspot. For funnel math, see revops-metrics. For ICP BUILDING methodology (GAP method, customer interviews), see icp-builder.

swan-gtm Skill

Use this skill when starting SEO or content work for a client and you need a complete account intelligence document first — what they sell, who they sell to, what they want to sell more of, and what already works. Fires on "onboard this SEO client", "build account context", or before any keyword research. Pulls the live website, Ahrefs site data, call transcripts, and client comms into one confirmed picture. Phase 1 of the SEO topic research pipeline; runs standalone.

swan-gtm Skill

Use this skill when planning LinkedIn campaign volume, avoiding account restrictions or bans, warming up a new or dormant LinkedIn account, setting safe daily limits for connection requests, DMs, and InMails, or recovering an account from restriction.

swan-gtm Skill

Use this skill when you need to turn a scored, segmented audience sitting in the warehouse (BigQuery, Snowflake, Redshift) into live GTM motion, syncing accounts, contacts, and computed traits out to the CRM, ad platforms, and sequencing tools. It encodes the judgment that keeps reverse ETL from quietly polluting every downstream system: identity resolution before any write, a change-data-capture diff so only real deltas move, field-level mapping with type and format guards, suppression and consent gates, sync scheduling matched to each destination's rate limits, and a mandatory dry run plus row-count reconciliation before and after the live push. Every threshold (match-confidence floor, batch size, sync cadence, max-delete guard, suppression rules) is a tunable default. Each run produces a validated sync plan, a dry-run diff of adds, updates, and suppressions with counts, and a reconciliation report after the live sync.