Marketing & Growth

phnx-labs Bundle

One keyless, offline-first front door for design. Routes a design intent to a mode and renders it as self-contained HTML/SVG (no CDN, no paid keys): UI screens and flows, clickable prototypes, design systems and tokens (including brand identity, BRAND.md), architecture/flow/ER diagrams, infographics and data-stories, slide decks, vector assets (OG cards, SVG logos, icon sets, posters), critique of an existing screen, and anticipating a flow's dead-ends. True raster (photo, illustration, painterly cover) is an optional layer that degrades to a spec plus an editable placeholder rather than hard-failing. Every mode loads design-core first (hierarchy, WCAG AA contrast, colorblind-safe palettes, brand-probe, the anti-tells catalog of what makes a design look AI-generated, precise non-marketing copy, render/screenshot/critique verification). Triggers on: design a screen/page/UI, mock up, prototype, design system, tokens, brand, BRAND.md, wireframe, diagram this, infographic, dataviz, slide deck, logo, OG image, soc

stephenrogan Bundle

Benchmarks account adoption metrics against segment peers to show customers where they stand relative to similar companies. Produces comparison data for QBRs, adoption conversations, and value narratives. Use when asked to benchmark a customer against peers, create adoption comparisons, show how an account compares to similar companies, build segment comparison data, or when any customer-facing conversation needs peer benchmarking context. Also triggers for questions about peer comparison, industry benchmarks, best-in-class adoption metrics, or competitive positioning within a segment.

stephenrogan Bundle

Identifies accounts showing signals of readiness for expansion including upsell, cross-sell, and seat or licence growth. Surfaces opportunity with evidence so humans can time the commercial conversation. Use when asked to find expansion opportunities, identify upsell candidates, detect cross-sell signals, analyse licence utilisation for growth, build an expansion pipeline, score accounts for commercial readiness, or when any workflow needs to know which accounts are ripe for growth. Also triggers for questions about expansion scoring, revenue growth signals, or commercial opportunity identification.

stephenrogan Bundle

Forecasts renewal outcomes across the portfolio by combining health data, engagement signals, usage trends, and historical patterns into probability-weighted projections. Produces renewal pipeline reports for CS leadership, CRO, and CFO audiences. Use when asked to forecast renewals, predict churn probability, build a retention forecast, assess portfolio renewal risk, project NRR, or when leadership needs forward-looking retention data. Also triggers for questions about renewal probability, churn forecasting, NRR projection, retention pipeline, or revenue risk assessment.

stephenrogan Bundle

Assembles data-driven commercial cases for expansion conversations by compiling usage evidence, value metrics, benchmark comparisons, and pricing context into structured proposals. Use when asked to build an expansion proposal, create an upsell case, prepare a commercial conversation, assemble evidence for a pricing discussion, draft an expansion business case, or when any expansion signal needs to be translated into a customer-ready commercial narrative. Also triggers for questions about expansion proposals, upsell preparation, commercial evidence, or growth case building.

stephenrogan Bundle

Prepares structured competitive response materials when a competitive threat is detected on an account. Assembles value evidence, competitive differentiation, switching cost analysis, and a response framework for the CSM. Use when asked to prepare a competitive response, build a retention case against a competitor, create a win-back plan, or when bi-competitive-intel has flagged a competitive signal that the CSM is preparing to address. Also triggers for questions about competitive positioning, win-back preparation, retention defence strategy, or handling a customer evaluation.

mikkelkrogsholm Bundle

SEO and GEO (Generative Engine Optimization) for any web project. Use when writing or reviewing page content, meta tags, structured data, or optimizing for search visibility — both traditional search engines (Google, Bing) and AI search engines (ChatGPT, Perplexity, Gemini, Copilot). Applies principles proactively when building landing pages, blog posts, docs sites, product pages, or any public-facing content regardless of framework or language.

ranjanrishikesh Skill

Marketing fundamentals for engineers and developerneurs. Engineer-analogy-heavy tour: positioning, ICP, channels, funnels, AEO, lifecycle. Run once to get oriented. Section-by-section runnable with /ttm-101 --section <name>.

ranjanrishikesh Skill

Unified SEO + AEO toolkit. Subcommands: audit (URL/sitemap technical+content audit), keyword-map (cluster generation with intent tags), aeo (citation status across AI engines).

ranjanrishikesh Skill

Interview-driven onboarding that generates .taketomarket/ reference files (POSITIONING, BRAND, ICP, PRODUCT-DNA) with brand colors + logo. Supports YOLO mode for non-critical question skipping. Use when setting up takeToMarket for a new project.

ranjanrishikesh Skill

Guide user to the right next command based on current campaign state. Use when unsure what to do next in the marketing workflow.

ranjanrishikesh Skill

Generate programmatic SEO routes (blog, use-case, comparison, alternative) inside your existing /ttm-landing site. Each template has dedicated anatomy and content playbook. JSON CMS input drives generation. AEO + SEO optimized.

ranjanrishikesh Skill

Generate a campaign brief with mandatory outcome metrics, positioning anchor, and channel mix. Use when the user says "brief", "plan campaign", or invokes /ttm-brief.

ranjanrishikesh Skill

Learn phase: extract lessons from campaign measurement data, propose reference file edits with human approval gates, log root-cause taxonomy entries to LEARNINGS.md, and extract cross-campaign patterns.

ranjanrishikesh Skill

Display current campaign states, decisions in flight, blockers, and experiments. Use to get an overview of all active marketing work.

ranjanrishikesh Skill

Resume a paused campaign at its last completed phase. Use when returning to a campaign after a session break.

ranjanrishikesh Skill

Archive a completed campaign, finalize state, and update LEARNINGS.md. Use when a campaign lifecycle is fully complete.

ranjanrishikesh Skill

Scaffold + design + write copy for a Next.js marketing site (home, product, pricing, about) using your brand colors, positioning, and PRODUCT-DNA. Produces SSR + SSG site ready to deploy via /ttm-deploy. Use after /ttm-init is complete.

ranjanrishikesh Skill

Measure phase: analyze campaign analytics data against outcome metrics using attribution models. Accepts data via MCP tools, CSV/Markdown paste, or guided batch questions. Reports outcome first, output second.

ranjanrishikesh Skill

Produce phase: generate content assets in fresh contexts loaded with brief, positioning, brand, ICP, and playbook. Use after a brief is approved.

ranjanrishikesh Skill

Discover phase: perform market and audience research including SERP analysis, competitor content audit, and ambient narrative mapping. Use after creating a campaign.

ranjanrishikesh Skill

[DEPRECATED v2.3.0 -> removed v3.0.0] Merged into /ttm-seo aeo.

ranjanrishikesh Skill

[DEPRECATED v2.3.0 -> removed v3.0.0] Merged into /ttm-seo audit.

ranjanrishikesh Skill

Deliverability, dark-mode, and spam-trigger check for email assets. Run before sending any email campaign.

ranjanrishikesh Skill

[DEPRECATED v2.3.0 -> removed v3.0.0] Merged into /ttm-seo keyword-map.

ranjanrishikesh Skill

Create a new campaign directory with initialized state and reference file links. Use when starting a new marketing campaign.

ranjanrishikesh Skill

Generate creative kit for affiliate partners. Use when preparing materials for affiliate or partner marketing programs.

ranjanrishikesh Skill

On-demand competitor analysis that updates COMPETITORS.md. Use when you need fresh competitive intelligence for campaign planning.

ranjanrishikesh Skill

Sample recent assets and report positioning drift percentage, types, and bleeding analysis. Auto-triggers when potential positioning drift is detected.

ranjanrishikesh Skill

Controlled positioning change with reasoning, migration plan, deprecation schedule, and approval gate. Use when positioning needs intentional evolution.

doodledood Bundle

Set a project up with the surfaces manifest-dev works from — a North Star, a glossary, ADR conventions, and the context-file wiring that makes every session use them — seeding them from the project's own history where there is any. Use when a repository has no CONTEXT.md or decision records, when adopting manifest-dev in an existing codebase, when starting a new project, or when the user asks to initialize project context, bootstrap ADRs, or reconstruct decisions from history.

doodledood Skill

Review any prose against this project's writing standards — a README, a spec, a design doc, a blog post, marketing copy, or a draft you paste in. Detects whether the text is documentation or human-voiced writing, applies that register's rules plus the rules holding in both, and reports graded findings with the fix. Use when checking a document's style, asking whether a draft reads as AI-written, reviewing writing before publishing, or asking for a writing review outside a manifest run.

steipete Bundle

Benchmark, diagnose, and optimize OpenClaw test and plugin-suite runtime, import hotspots, CPU/RSS, heap growth, and slow coverage paths.

michaelboeding Bundle

Use this skill for generating data-driven charts and visualizations using Python. Triggers: "create chart", "generate graph", "plot data", "visualize data", "bar chart", "line chart", "pie chart", "comparison chart", "positioning matrix", "trend chart", "market size chart", "TAM SAM SOM", "growth chart", "data visualization" Outputs: PNG/SVG chart images with accurate data representation. Used by: competitive-intel-agent, market-researcher-agent, pitch-deck-agent, review-analyst-agent

michaelboeding Bundle

Use this skill to create marketing copy, ad copy, product descriptions, and sales content. Triggers: "write copy", "marketing copy", "ad copy", "product description", "sales page", "landing page copy", "email copy", "tagline", "headline", "slogan", "brand copy", "website copy", "social copy", "campaign copy" Outputs: Copy variations, headlines, body copy, CTAs across multiple formats.

michaelboeding Bundle

Use this skill to analyze a brand from their website before creating content. Triggers: "analyze brand", "research brand", "brand guidelines", "brand profile", "understand brand", "brand colors", "brand voice", "before creating content for" Extracts: colors, typography, voice/tone, products, audience, competitive positioning. Outputs a reusable brand_profile.json that producer skills can use.