Marketing & Growth

linuxfoundation Skill

Senior review method for lfx-skills pull requests. Use whenever the task is to review a pull request on this repo, whatever it changes.

slogsdon Bundle

Generate a deliverable landing-page HTML file (NOT a screenshot artifact). 1440px design width, mobile-responsive (CSS-only, no JS). Sections: hero (full-viewport) + 3 feature blocks + CTA. Designed to be opened in a browser, iterated on, and deployed as-is. Reads ./design/<brand-slug>/DESIGN.md, tokens.css, and components.html. Triggers include "landing page for X", "marketing page", "product landing", "/landing-page".

spotify Skill

Clone an existing Spotify Ads API campaign or ad set as a validated draft hierarchy by default, with optional modifications to name, dates, budget, or targeting.

spotify Skill

Default write workflow for Spotify Ads API campaigns, ad sets, and ads. Stage new entities or changes to published entities as drafts, validate them, and publish only after explicit confirmation. Use for create, change, update, adjust, fix, pause, resume, archive, creative, tracking, or other campaign-hierarchy writes even when the user does not say draft.

spotify Skill

Export Spotify Ads API campaign data to CSV — full campaign hierarchies with ad sets, ads, targeting, budgets, and performance metrics for offline review, campaign analysis, or budget reconciliation.

spotify Skill

Check Spotify Ads API campaign health — pacing, delivery issues, budget burn rate, stalled campaigns, and underpacing alerts. Use for one-shot health checks or recurring monitoring when the host supports scheduled automations.

spotify Skill

List or get Spotify Ads API campaigns, and stage campaign creation or updates through drafts by default. Use direct live writes only when explicitly requested.

spotify Bundle

This skill should be used when the user asks to "call the Spotify Ads API", "create a Spotify ad campaign", "manage Spotify ads", "pull Spotify ad reports", "set up ad sets or ads", "upload ad assets", "target audiences on Spotify", "check campaign status", "get ad account info", "look up API schema or fields", "check what targeting options exist", or asks about Spotify advertising endpoints, request/response formats, enum values, or authentication.

spotify Skill

Create a full campaign (campaign + ad sets + ads) from a plain-text description. Parses natural language into structured API calls. Prefers the draft workflow for safer creation with batch validation.

spotify Bundle

Generate Spotify Ads campaign strategy from a landing page, product or business page, brand brief, location page, uploaded creative assets, existing Spotify Ads assets, or a natural-language business goal. Use when the user asks for the best campaign structure, targeting plan, audience plan, budget split, creative rotation, API-ready campaign plan, or pre-build recommendations before creating Spotify campaigns.

spotify Bundle

Diagnose existing Spotify Ads Pixel, Conversions API (CAPI), and dataset implementations when events are missing, stale, duplicated, unexpectedly high or low, not deduplicated, attached to the wrong account, or present in diagnostics but absent from campaign reporting. Use for Pixel/CAPI troubleshooting, event-delivery audits, token/connection mismatches, source comparison, or measurement incident triage. Prefer read-only checks and never create test conversions without explicit confirmation.

tejovanthn Skill

Proven copywriting frameworks and best practices for creating compelling marketing content across different channels

thaolst Skill

Query campaign history and past documents to answer specific questions. Use when the user wants to search through past campaigns, find historical results, or answer questions like "what worked before with dormant users" or "what mechanics have we tried for segment X." Setup: upload all campaign files to a Claude Project once. Then query anytime without re-uploading. Input: question about past campaigns. Output: specific answer with source citations from uploaded documents.

thaolst Skill

Build a campaign plan backward from a MEU (Monthly Engaging Users) target. Use when the user has a MEU target and needs to know what campaigns to run, what mechanics to use, how to allocate budget, and what the realistic outcome is. Works for fintech apps, super apps, and mobile payment platforms in Southeast Asia. Input: MEU target, current baseline, budget, available channels, user segments, constraints. Output: gap analysis, campaign recommendations, budget allocation, confidence level, Plan B.

thaolst Skill

Write a complete campaign brief for growth marketing campaigns. Use when the user needs to create a campaign brief, plan a promotion, design a voucher campaign, or structure a marketing campaign. Works for fintech, e-commerce, super apps, and mobile payment platforms. Input: target segment, objective, budget, mechanic type, timeline. Output: complete brief with mechanic design, user journey, budget breakdown, metrics, risks, and pre-launch checklist.

thaolst Skill

Synthesize multiple campaign files and documents to extract insights. Use when the user has multiple campaign briefs, reports, or data files and needs to find patterns, compare results, or answer questions across them. No code required. Works by uploading files to Claude directly. Input: campaign documents, question or context. Output: summary per document, common patterns, anomalies, key insights, recommended actions.

thaolst Skill

Build a monthly or quarterly campaign plan from a growth target. Use when the user has a target (MEU, transactions, revenue, retention) and needs a full campaign plan: how many campaigns, what type, in what order, with what budget. Higher-level than campaign-brief (which covers a single campaign in detail). Input: target metric, budget, timeline, available channels, constraints. Output: situation analysis, strategy, campaign breakdown, budget allocation, timeline, risks.

thaolst Skill

Analyze and synthesize multiple campaign documents into actionable insights. Use when the user has several campaign files (briefs, reports, data exports) and needs a structured summary, pattern identification, and next-action recommendations. Works without code — just paste or attach documents. Input: multiple campaign documents + preparation context. Output: key summaries per document, common patterns, contradictions, top insights, actions.

thaolst Skill

Connect to growth-mcp MCP server for real campaign data, retention metrics, churn predictions, and A/B test analysis. Use when the user says "check our real data", "pull live metrics", "what does growth-mcp say", or before running any analysis that needs current numbers. Requires growth-mcp running.

thaolst Skill

Turn past campaign documents into a searchable knowledge base using Claude Projects. Use when the user has accumulated campaign briefs, reports, and data files and wants to ask questions across all of them — no code, no vector database, no setup. Input: campaign documents uploaded once + natural language questions. Output: source-cited answers from existing campaign history.

thaolst Skill

Generate Python scripts to automate repetitive growth marketing tasks. Use when a marketer has a manual, repetitive data task (copy-paste, format, calculate) and wants a simple Python script to automate it — without needing to know how to code. Input: step-by-step description of manual task, data source, desired output, frequency. Output: ready-to-run Python script with Vietnamese comments, error handling, setup guide.

thaolst Skill

Run multi-agent research-to-planning pipeline using two sequential agents. Use when the user has campaign data and needs a structured plan without code. Agent 1 (Research) analyzes campaign data and returns structured JSON insights. Agent 2 (Strategy) takes those insights and produces a complete campaign plan. Input: campaign data, target, budget, timeline. Output: research findings as JSON → executable campaign plan.

thaolst Skill

Run a two-stage research then planning workflow for growth campaigns. Use when the user wants to analyze past campaign data AND create a new plan based on that analysis in one connected workflow. Stage 1: analyze data and extract structured insights. Stage 2: use insights to build a campaign plan. Input: past campaign data, target, budget, timeline. Output: structured analysis followed by a specific campaign plan.

thaolst Skill

Review an AI agent prompt and setup before deploying it in real work. Use when the user has built or customized an agent and wants a thorough review before depending on it for real campaign work. Input: agent description, system prompt, example input, example output. Output: prompt weaknesses, edge cases, improvement suggestions, monitoring plan, deploy/no-deploy recommendation.

thaolst Skill

Design full fintech campaigns from concept to execution — promotion strategy, mechanic, user journey, budget, and risk assessment. Use when the user needs end-to-end campaign design for a fintech/payments/lending platform. Specialized for SEA markets (Vietnam, Indonesia, Philippines, Thailand).

thaolst Skill

Design and optimize voucher/cashback mechanics for growth campaigns. Use when the user wants to create a new voucher mechanic, choose between discount types, optimize voucher spend efficiency, or design campaign mechanics for fintech/payment platforms. Specialized for SEA fintech.

tsingyuai Bundle

Generate, edit, or batch-create SEO, marketing, social, and document images with Gemini or OpenAI through the repository-owned Growth Lab image client. Use when a page or content loop needs illustrations, diagrams, covers, reference-image edits, multiple candidates, or verified image text and composition. This is the only AI image-generation Executor in Growth Lab.

darbin Bundle

UX/UI review — Nielsen heuristics, accessibility, visual hierarchy, mobile UX, conversion flow, state coverage, dark patterns. Review UI, review UX, review design, review usability, review this page, check accessibility, a11y review, WCAG audit, UX audit, design review, usability review, UI review, heuristic evaluation. Runs automated a11y audit script (alt text, labels, heading hierarchy, touch targets, landmarks, duplicate IDs, viewport) via Chrome DevTools, then manual review of what the script cannot catch (contrast, focus, keyboard traps, ARIA correctness, cognitive load, dark patterns). Convention-aware — reads CLAUDE.md and learnings first so it never flags intentional design decisions. Distinct from rem-qa (visual/interactive browser testing across many pages; rem-review-ux is heuristic evaluation of a specific page), rem-audit (repo-wide code quality; rem-review-ux is UX-only), rem-cro (conversion optimization strategy; rem-review-ux audits without experimentation), rem-seo (discoverability markup; r

dkeken Skill

Orchestrator for the Creative Production skill set — turn a brief into reviewable visual assets. Routes to the right sub-skill (explore, moodboard, positioning, offer, ads-explorer, scene, shot, polish) based on where you are in the creative process. Use when the user gives a high-level creative goal like "make campaign assets", "I need visuals for X", "produce ad creative", "design product shots", or isn't sure which creative step they need. Delegates to creative-* skills.

dkeken Skill

Connect business positioning to a concrete visual language. Maps strategic positioning (category, differentiator, who-it's-for, who-it's-against) onto visual decisions — palette, type, imagery, tone — so the look reinforces the strategy. Use when the user says "positioning into visuals", "what should the brand look like given our strategy", "align visuals with positioning", or is moving from strategy to brand expression. Part of the Creative Production set.

dkyazzentwatwa Skill

Blog posts, copy, case studies, email sequences, and marketing assets

dkyazzentwatwa Skill

Account growth, retention, upsell planning, and relationship management

dkyazzentwatwa Skill

Campaign planning, event coordination, and content calendar management

evoputa Bundle

Marketing & Sales advisory panel featuring Seth Godin, Bernard Arnault (LVMH), Tadashi Yanai (Uniqlo), Mo Abudu (EbonyLife), Oprah Winfrey (OWN), and Estée Lauder. Provides counsel on brand positioning, customer acquisition, pricing psychology, content strategy, and sales optimization.

tsingyuai Bundle

根据完整的 SEO 需求与头部竞品页面证据，设计、撰写并在产品现有仓库中实现高质量 SEO 页面。需要匹配搜索意图决定工具页、资源页、教程页、比较页或解决方案页，创建页面设计文档、提高信息增益、编写 metadata、加入图片、结构化数据、内链并完成工程验证时使用。

tsingyuai Bundle

从目标用户的真实搜索场景出发，对抗式审查并修改 SEO 页面，找出搜索意图偏离、低信息量、批量同构、重复转化、AI 腔、术语漂移、无依据主张、metadata 问题和配图场景错位。需要审查 SEO 内容价值、降低 AI 味、检查图片相关性或决定页面保留、合并、重写、删除时使用。