Claude Code Marketing Skills

Run Cogny marketing analysis tasks — fetch scheduled tasks, analyze ad accounts via MCP, report findings

Build a portable brand-kit.json for the user's product — colors, typography, voice — that other skills (video, ad creative, landing page) can consume. Multiple discovery paths so it works whether the user has access to their site's source code or only a public URL or just a logo image.

Core Web Vitals Reference — LCP, INP, CLS thresholds, root causes, optimization fixes, CrUX BigQuery queries, web-vitals library usage, and SEO impact

Google Analytics 4 configuration and data-quality audit — key events, data streams, custom dimensions, attribution, retention, PII, Ads link, BigQuery export

Google Tag Manager container audit — tag health, orphaned and paused tags, duplicate GA4 config, trigger coverage, Consent Mode, naming, workspace hygiene

GTM Event Tracking & Setup Reference — dataLayer fundamentals, trigger types, variable types, GA4 tag configuration, debug mode, and best practices

Meta Conversions API (CAPI) Setup Reference — architecture, event types, customer information hashing, deduplication, implementation examples, AEM, and testing

Full technical + content SEO analysis — uses live Search Console + Bing data when connected

GA4 Event Implementation Reference — complete event taxonomy, parameter lists, implementation patterns (gtag.js, GTM, Measurement Protocol), and validation techniques

Performance Max campaign audit — asset group strength, asset coverage, search themes, audience signals, brand exclusions, channel distribution

Weekly GA4 check — sessions, users, key-event conversions, revenue, channel mix — with week-over-week deltas and tracking-break alerts

Weekly GTM container check — new, edited and removed tags, unpublished draft changes, orphaned tags, workspace status — diffed week-over-week

Pre-flight QA for an email campaign — merge tags, broken links, spam triggers, compliance, mobile rendering — before you hit send

Monitor SEO rankings, queries, and indexing via Search Console MCP

UTM Parameter Strategy & Builder — naming conventions, GA4 channel grouping rules, auto-tagging, common mistakes, and BigQuery validation queries

Auto-generate the weekly or monthly email performance report in three formats — Slack update, CEO email, board-deck section — from real ESP data

Convert an MP4 (e.g. a HyperFrames render or a screen recording) to a high-quality GIF using FFmpeg's two-pass palette method. Picks the right preset for the target surface — Slack/DMs/Twitter/email/Reddit/GitHub — so you don't ship a 40MB GIF to a 5MB inbox.

Audit an email marketing program for revenue leaks — missing flows, dormant high-value subscribers, under-segmentation, promo gaps, stale automations — ranked by estimated $ impact

Generate ad copy variations for Google, Meta, and LinkedIn Ads

Google Ads Query Language (GAQL) Reference — complete syntax, resource types, fields, operators, date macros, and ready-to-use query patterns

Generate a full 5-email welcome series from a brand URL — subjects, preheaders, bodies, and send timing, ready to paste into any ESP

Find dormant subscribers, segment by historical value, draft personalized winback emails per tier, and identify suppression candidates

Weekly read on Discord community health — joins, active channels, top contributors, themes, and unanswered questions

Find contacts stalled at funnel stages (abandoned cart, signed-up-but-no-trial, trial-but-no-convert), draft stage-appropriate re-engagement emails, and schedule sends via your ESP — with dedupe so weekly reruns never double-send

Build a complete Performance Max campaign from a brand URL — asset group copy, search themes, audience signals, image/video shot list, settings — ready to paste into Google Ads

Schema.org Structured Data Reference — JSON-LD examples for every major schema type, rich results eligibility, testing tools, and implementation patterns

Conversion Tracking Debugger — diagnose discrepancies across GTM, GA4, Google Ads & Meta Pixel with live API access, BigQuery validation queries, and troubleshooting flowcharts

Analyze HubSpot CRM data to build a data-driven Ideal Customer Profile from closed-won deals, contacts, and companies

Google Ads Demand Gen audit — audience strategy, creative format diversity, creative freshness, placements, CPA vs goal

Comprehensive Google Ads account audit — campaign structure, budget pacing, conversion tracking, wasted spend — across every campaign type, ranked by estimated $ impact

Mine your actual subject-line history from Klaviyo / Mailchimp / Rule / Get a Newsletter, find the patterns that work for YOUR list, and generate tuned candidates

Turn a measurement plan into a Google Tag Manager spec — tags, triggers, variables, and copy-paste dataLayer snippets for every event

Analyze HubSpot pipeline momentum — deal velocity, stage conversions, win/loss patterns, and stall detection

Weekly Google Ads health check — budget pacing, spend spikes, disapproved ads, conversion-tracking breaks, CPA/ROAS swings — with week-over-week deltas

Google Ads Scripts Reference — JavaScript automation, AdsApp object model, selectors, GAQL queries, 10+ working script patterns, MCC parallel processing, Sheets integration

Research and qualify business leads against your ICP

Full LinkedIn Ads account audit — campaign structure, targeting, creative performance, spend efficiency

Research competitor positioning, ads, pricing, and market gaps

GA4 BigQuery Export Schema Reference — complete field reference, nested structures, query patterns, and performance tips

CRO review of a landing page with specific conversion recommendations

Produce a Reddit-native 1:1 or 4:5 launch video using HyperFrames. Idiomatic Reddit feel — text-first, low-polish, sound-off, subreddit-aware. Optionally hand off to Reddit Ads to launch as a promoted post targeted to specific subreddits.

Produce a 9:16 TikTok-native launch video for a product, feature, or campaign using HyperFrames. Idiomatic TikTok pacing, burned-in captions, hook-in-1s structure. Optionally hand off to TikTok Ads to launch as a Spark/in-feed ad.

Audit a sending domain's deliverability — SPF, DKIM, DMARC, MX, BIMI, blocklists — with a prioritized fix order

Build a GA4 measurement plan from a site URL — event taxonomy, parameters, custom dimensions, and key events to mark as conversions

Produce a LinkedIn-native 1:1 (or 16:9) launch video using HyperFrames. Caption-first, sound-off, B2B register, anti-corporate-jargon. Optionally hand off to LinkedIn Ads to launch as a sponsored content campaign with ICP-aligned targeting.

Interview the user for specific client stories, anecdotes, refusals, and real numbers — then turn them into non-commodity SEO content Google actually wants to rank. Kills generic listicle output at the source.

Google Ads Search campaign audit — match types, quality score, negative keyword gaps, search terms, ad strength, RSA asset coverage

Submit an AI agent to the agentlaunch directory and upvote agents via a public no-auth REST API

Google Ads Shopping / retail audit — product feed coverage, listing-group granularity, zero-impression products, bidding, top wasted spend

Create precision-targeted LinkedIn ad campaigns for specific ICP segments — translates CRM data to LinkedIn targeting