Results for “e-e-a-t”

Automate customer engagement workflows including broadcast triggers, message analytics, segment management, and newsletter tracking through Customer.io via Composio.

Generate videos from text, images, or references using 40+ AI models via the inference.sh CLI.

Defining KPIs, tracking events, and dashboards: North Star Metric, funnel and cohort analysis, test-intelligence views. GA4/Amplitude/Mixpanel/PostHog. Use when metrics design is needed.

Create sales collateral that reps actually use — decks, one-pagers, objection docs, demo scripts, and playbooks to help close deals.

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For sales-specific competitor docs, see sales-enablement.

Turn a pile of accounts into a stack-ranked priority list with a reason on every row. A layered score (gates first, then an evidence-weighted base rank over the signals you actually have, then bounded boosts for product usage and buyer intent) that stays fair across channels and never scores a blank field as a zero. Built for B2B GTM teams, customizable to your signals and your ICP. Trigger on "score these accounts", "rank by fit", "composite ICP score", "stack-rank my list", "who should I work first", "prioritize these leads", or any multi-signal account qualification.

Extracts structured video and comment data from YouTube using the BrowserAct API, enabling audience insight, content research, and competitive monitoring without CAPTCHA or IP restrictions.

Diagnose paid-ad campaigns and draft or apply optimizations using evidence, financial constraints, and experiments. Supports budget reallocation, bid changes, creative rotation, and CPA/ROAS improvement.

Author/validate/export Google's DESIGN.md token spec files.

Parse RFP/RFI/RFQ documents, score fit per requirement with verifiable proof points, generate win-themes, estimate winrate, and produce a bid/no-bid recommendation using the Shipley method.

Podcast-to-everything: one episode into clips, threads, LinkedIn, newsletter, quotes, SEO blogs, Shorts scripts with viral scoring. Use to repurpose podcasts or build podcast content calendars.

Audits any draft against Built GTM voice rules and returns specific, line-level violations with rewrites. Not a general style critique. A rule-based QA check. Every violation gets a specific fix. Trigger on "check this", "does this sound like me", "voice check", "is this on brand", "review this draft", "what's wrong with this", "flag the AI tells in this", "make sure this sounds like me", or any request to audit a draft against Heath's Built GTM voice before publishing. Can be used on posts, articles, newsletter editions, comments, or any Built GTM content.

Write high-engagement Twitter/X threads with hook tweets, structured content, media attachments, and posting strategies.

Generates and refactors content optimized for AI Overviews, ChatGPT, and Gemini with a structure that is easy to cite and summarize.

Create and optimize popups, modals, overlays, slide-ins, and banners to increase conversions without harming user experience or brand trust.

Create and optimize popups, modals, overlays, slide-ins, and banners to increase conversions without harming user experience or brand trust.

Create and optimize popups, modals, overlays, slide-ins, and banners to increase conversions without harming user experience or brand trust.

LinkedIn Ads platform expertise. Audit campaigns, optimize targeting (job title, company, seniority, industry), creative strategy, Lead Gen Forms, conversion tracking, and ABM campaigns. Use when the user asks about LinkedIn advertising, B2B paid social, LinkedIn campaign optimization, Lead Gen Forms, Matched Audiences, or professional audience targeting.

Find and own a defensible market position by testing positioning claims, running crawl-walk-run rollouts, and auditing competitor messaging.

Choose pricing models, set freemium thresholds, and structure enterprise pricing conversations for technical products.

Engineer word-of-mouth and virality using the STEPPS framework (Social Currency, Triggers, Emotion, Public, Practical Value, Stories).

Use when the user wants to generate marketing copy, ad headlines, taglines, product descriptions, or brand messaging using Gemini CLI. Trigger phrases: write copy with Gemini CLI, generate ad copy via terminal, Gemini CLI copywriting, bulk product descriptions. For email copy see gemini-cli-cold-email.

Optimize conversion rates with funnel analysis, A/B testing, statistical significance, and compliance-safe experiments.

Use this skill when setting up marketing automation in HubSpot, Marketo, email sequences, lead scoring, and workflows.

Compares Trailmark code graphs at two source code snapshots to surface security-relevant structural changes that text diffs miss, such as new attack paths, blast radius growth, and privilege boundary modifications.

When the user wants to set up a recurring, self-running marketing workflow — a repeatable loop an AI agent runs on a cadence (weekly, daily, on a trigger) rather than a one-off task. Also use when the user mentions 'marketing loop,' 'recurring marketing workflow,' 'automate my marketing,' 'marketing on autopilot,' 'weekly marketing review,' 'ad fatigue check,' 'content refresh loop,' 'churn watch,' 'ranking drop alert,' 'always-on marketing,' 'marketing automation workflow,' or 'run this every week.' Use this to pick, adapt, and schedule an ongoing marketing loop that orchestrates the other marketing skills. For one-off marketing ideas, see marketing-ideas. For the experimentation loop specifically, see ab-testing.

Generates a complete marketing pipeline for apps, dev tools, and SaaS products, including positioning, listing assets, launch plans, and growth strategies, adapting to product type.

Plan and optimize SMS and MMS marketing programs, from welcome flows to promotions, while ensuring TCPA and carrier compliance.

Analyze and optimize content for visibility in AI Overviews, ChatGPT, Perplexity, and other AI search systems by evaluating citability, structure, authority, and technical accessibility.

Designs growth experiments, tests acquisition channels, builds viral loops, and analyzes metrics to optimize conversion funnels.

Transforms AI-generated text into authentic, human-sounding writing by detecting AI patterns, fixing rhythm, and injecting brand voice.

Identify and evaluate the best go-to-market motions for your product across seven proven approaches, with tools and tactics to build a balanced acquisition strategy.

Strategic thought-leadership book collaborator for founders, experts, and operators turning voice notes, fragments, and positioning into structured first-person chapters.

Finds, scores, and reaches high-value contacts through social graph analysis and warm path discovery, with channel-specific outreach drafting.

Optimize content for AI search and LLM citations across AI Overviews, ChatGPT, Perplexity, Claude, Gemini, and similar systems. Use when improving AI visibility, answer engine optimization, or citation readiness.

Use when planning a POPL campaign calendar — backward-scheduling theory and mechanization from the July deadline, riding the October notification into the conditional-acceptance revision and artifact evaluation, landing the January conference, and retargeting across the SIGPLAN/PACMPL deadline wheel if July slips.