Results for “gtm-strategy”

A great product that nobody knows about is a failed product. Go-to-market strategy is how you get your product into customers' hands. Not marketing in the abstract - specific motions, channels, and sequences for your specific situation. This skill covers GTM motion selection (product-led, sales-led, community), channel strategy, launch sequencing, early customer acquisition, and the critical transitions between GTM phases. Use when "go to market, GTM, launch strategy, how to get customers, sales vs product-led, channel strategy, market entry, customer acquisition, distribution strategy, product launch, getting first customers, sales motion, bottoms up, top down sales, go-to-market, gtm, launch, product-led-growth, sales, channels, customer-acquisition, distribution, marketing" mentioned.

Launch new products from idea to first customers using frameworks for positioning, outreach, and experimentation.

Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Use when selecting marketing channels, choosing between inbound and outbound strategy, or planning cross-channel campaigns.

Provides frameworks for international market expansion, including market selection, entry modes, localization, and go-to-market strategy.

Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline for product launches or new market entry.

Go-to-market strategy for AI products. Use when positioning AI products, handling "who is responsible when it breaks" objections, pricing variable-cost AI, choosing between copilot/agent/teammate framing, or selling autonomous tools into enterprises.

Find and own a defensible market position by testing positioning claims, running crawl-walk-run rollouts, and auditing competitor messaging.

Turn "what's the plan" into a GTM plan you can defend, verdict-first. Names the two or three bets, the motions behind each, the targets, the capacity math that says whether the number is reachable, and the risks that would break it. Built for B2B GTM leaders, customizable to your model and stage. Trigger on "build our GTM plan", "plan the quarter", "is this number reachable", "what are our bets", "annual GTM planning", "do we have the capacity", or any planning cycle.

Identify and evaluate the best go-to-market motions for your product across seven proven approaches, with tools and tactics to build a balanced acquisition strategy.

UTM parameter strategy, campaign tracking, and marketing attribution modeling. Build consistent UTM taxonomies, configure attribution models, measure cross-channel performance, and connect marketing spend to revenue. Use when the user asks about UTM parameters, campaign tracking, attribution models, marketing measurement, or cross-channel analytics.

International market expansion strategy. Market selection, entry modes, localization, regulatory compliance, and go-to-market by region. Use when expanding to new countries, evaluating international markets, planning localization, or building regional teams.

Create a market activation plan with audience, positioning, channels, enablement, and metrics.

Design account-based marketing strategies with targeting. TRIGGERS - Use when user needs help with abm-strategy related tasks.

Plan and execute enterprise sales cycles using MEDDICC qualification, mutual action plans, and stakeholder mapping to systematically close complex deals.

Structure board meetings, investor updates, and executive communication that builds trust and drives decisions.

Build and scale partner ecosystems that drive revenue and platform adoption, covering program design, tiering, co-marketing, build-vs-partner decisions, and structured deployment.

Build and scale developer-led adoption through ecosystem programs, community, and partnerships, focusing on what drives adoption.

Choose pricing models, set freemium thresholds, and structure enterprise pricing conversations for technical products.

Monthly strategic review playbook. Chains pipeline-review + campaign-analyzer + win-loss-analyzer + gtm-analyzer. Outputs executive summary with KPIs, channel ROI, competitive shifts, and strategic recommendations.

Orchestrates growth marketing campaigns across channels, applying behavioral science frameworks to drive acquisition, retention, and conversion.

Provides a complete toolkit for go-to-market activities, including installation via npx.

Plans and executes product launches with phased channel strategies. Use when the user requests 'product launch', 'GTM', 'go-to-market', 'Product Hunt', 'beta launch', 'early access', or 'launch checklist'.

Design account-based marketing strategies with targeting. TRIGGERS - Use when user needs help with abm-strategy related tasks.

Onboard a new GTM project — run an agency-style interview, then generate CLAUDE.md, PROGRESS.md, about/me.md, strategy/brand.md, and scaffold content + assets folders. Use this skill whenever the user wants to set up a new project, onboard a brand, start from scratch, configure their marketing context, or initialize their workspace. Trigger on: bootstrap, onboard, set up my project, get started, configure my brand, initialize, new project setup, brand onboarding, set up my brand, create project structure, onboard my company, set up content folders, prepare my workspace, start a new GTM project. Also use when the user seems to be starting fresh and hasn't set up strategy/brand.md or about/me.md yet.

When the user wants help with pricing decisions, packaging, or monetization strategy. Use when the user mentions 'pricing,' 'pricing model,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'pricing strategy,' 'pricing experiments,' 'price anchoring,' 'enterprise pricing,' 'GTM pricing,' 'price setting,' 'value-based pricing,' 'revenue optimization,' or 'pricing psychology.' This skill covers pricing research, tier structure, packaging strategy, discount frameworks, upsell mechanics, and pricing experiments.

Google Tag Manager expertise. Audit GTM containers, design tag and trigger architecture, debug firing issues, implement consent mode v2, and advise on server-side tagging. Use when the user asks about GTM, tag management, container audits, consent mode, server-side tagging, or tracking implementation.

Plan a content strategy, topic clusters, editorial roadmap, and content mix for traffic, authority, and lead generation. Use when deciding what to publish, what topics to prioritize, or how to structure a content program.

Turn a private skill you built for your own stack into a clean public version anyone can install and customize, while preserving your personal copy untouched. Strips the company-specific wiring (connectors, CRM field names, proprietary scores, IDs, tuned thresholds, internal vocabulary) and abstracts it into a documented "Customize this for yourself" setup block, keeping the method intact. Trigger on "publish this skill", "make a public version of", "genericize this skill", "share-ready version of", "turn my skill into a community version", "add this to the Built GTM Skills page".

Marketing leadership for scaling companies. Brand positioning, growth model design, marketing budget allocation, and marketing org design. Use when designing brand strategy, selecting growth models (PLG vs sales-led vs community-led), allocating marketing budgets, building marketing teams, or when user mentions CMO, brand strategy, growth model, CAC, LTV, channel mix, or marketing ROI.

Generate UTM-tagged URLs for campaign tracking. Create consistent, organized tracking links for Google Analytics, HubSpot, and other analytics platforms. Supports bulk generation, naming conventions, and campaign documentation. Use when creating tracking links, campaign URLs, or organizing marketing attribution.