Marketing & Growth

gabrielmoreira Skill

Run a pre-renewal review of an insurance programme: scan coverage gaps against current operations, test limit adequacy against inflation and exposure growth, read the claims experience into pricing expectations, frame market alternatives, and arm the broker negotiation. Use when asked to prepare for a policy renewal, review cover before renewal, check if limits are still adequate, or build renewal negotiation points. Produces a structured renewal review with gap findings, limit assessment, pricing outlook, and negotiation points.

gabrielmoreira Skill

OpenDesign's weekly growth review: stars, installs, activation — the number, the driver, and the recommended move. Built as a decision-grade data & finance deck for growth & product team.

gabrielmoreira Skill

Creator-facing social media analytics dashboard in a single HTML file. A platform switcher (X / LinkedIn / YouTube / Instagram), a row of KPI cards (followers, engagement rate, likes, reposts), a follower-growth chart, a "top post this week" preview, and a trending topics / top comments side panel. Use when the brief mentions a "social media dashboard", "creator analytics", "social analytics", or names specific platforms (X, Twitter, LinkedIn, YouTube, Instagram, TikTok) together with metrics like followers, engagement, likes, reposts.

gabrielmoreira Skill

Researches Reddit using a brand's Brand DNA to find promotable pain-point discussions, target subreddits, and real user search language. Produces a prioritized Reddit opportunity list for content seeding, helpful replies, and prompt research inspiration.

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Build, critique, and iterate high-converting marketing or product landing pages using React + Vite + TypeScript + Tailwind and shadcn/ui components, with all icons sourced from Iconify. Use when the user asks for a landing page, sales page, signup page, CRO improvements, above-the-fold vs below-the-fold structure, hero + CTA copy, section order, or wants production-ready shadcn + Vite code.

gabrielmoreira Skill

Compares Trailmark code graphs at two source code snapshots (git commits, tags, or directories) to surface security-relevant structural changes. Detects new attack paths, complexity shifts, blast radius growth, taint propagation changes, and privilege boundary modifications that text diffs miss. Use when comparing code between commits or tags, analyzing structural evolution, detecting attack surface growth, reviewing what changed between audit snapshots, or finding security-relevant changes that text diffs miss.

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Fetches low-star App Store and Google Play reviews, clusters them into broken-promise patterns, and generates a ranked copy brief with positioning opportunities.

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Transforms messy, unstructured source material (transcripts, rough notes, etc.) into a polished, structured LinkedIn carousel content pack for founders and GTM teams.

gabrielmoreira Skill

Use when the user asks to "optimize entity presence", reconcile an entity identity, or update canonical Knowledge Graph facts; audits and maintains machine-facing identity, sameAs, schema, disambiguation, and AI-recognition evidence through the entities registry. Not for page-level AI-citation readiness - use geo-content-optimizer; not for human-facing brand canon - use narrative-registry. 实体注册/知识图谱

gabrielmoreira Skill

Use when the user asks to "log this launch", query a launch date/embargo, record a stage transition, or update submissions/outcomes; curates launch facts through the append-only launches event stream with optimistic revisions and derived dossier/calendar views. Not for RAMP scoring — use launch-readiness-auditor; not for planning tier/window — use launch-tier-planner. 发布台账/发布日历/阶段与禁运期记录

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Write short-form video scripts for TikTok, Instagram Reels, and YouTube Shorts that promote affiliate products with strong hooks, demos, and CTAs. Use this skill when the user asks about TikTok scripts, Reels scripts, Shorts scripts, short-form video for affiliate marketing, or says "write a TikTok for X", "script a Reel promoting X", "YouTube Shorts script affiliate", "60-second video script", "hook for TikTok affiliate", "write a video promoting X", "TikTok script that converts", "short video script for product review", "viral TikTok affiliate script", "how to promote X on TikTok".

gabrielmoreira Skill

Write and review content for the OpenSEO website (web/) — blog posts, guides, feature pages, FAQs. Distills the philosophy for on-brand, useful, accurate content. Use whenever adding or editing user-facing prose in web/content or web/src.

gabrielmoreira Skill

Marketing copy localization skill that converts English marketing copy (ads, landing pages, emails, CTAs) into native Egyptian Arabic عامية — or GCC dialect on request — with natural English code-switching for business terms. Use whenever marketing copy needs an Arabic version, an Arabic draft "sounds translated", or a bilingual campaign is being built. Rebuilds meaning per line instead of translating words; never outputs فصحى for performance marketing contexts.

gabrielmoreira Skill

Direct-response copywriting skill. Use whenever persuasive marketing copy is being written, rewritten, or audited — sales pages, landing pages, email sequences, ad copy, VSL scripts, hooks and headlines. Operates in five modes (write / rewrite / audit / hook / teach), selects the right framework (PAS, AIDA, PASTOR, BAB, 4Ps) for the job, demands the required inputs before drafting, and delivers copy with the strategic reasoning attached.

gabrielmoreira Skill

Define a new category where your product wins by default. Reframe the buying decision. Triggers on: "create a category", "category design", "define my category", "category of one", "reframe the market", "position as category king", "new category", "category creation", "own a category", "category strategy", "competitive positioning", "strategic positioning", "market reframing", "be the only option", "change the buying criteria", "category king".

gabrielmoreira Skill

When the user wants to implement, optimize, or audit favicon and app icons. Also use when the user mentions "favicon," "app icon," "browser icon," "touch icon," "PWA icon," "favicon sizes," "apple-touch-icon," "favicon.ico," "site icon," or "tab icon." For visual system, use brand-visual-generator.

gabrielmoreira Skill

When the user wants to add, optimize, or audit popups or modals for lead capture or offers. Also use when the user mentions "popup," "modal," "lightbox," "overlay," "exit-intent," "popup form," "modal design," "lead popup," "popup timing," or "popup triggers." For CRO, use conversion-optimization.

gabrielmoreira Skill

When the user wants to create, optimize, or validate URL slugs for content pages. Also use when the user mentions "URL slug," "URL path," "blog URL," "article URL," "short URL," "clean slug," "permalink," "slug optimization," "URL structure," "SEO-friendly URL," "create URL slug," or "SEO slug." For site-wide URL policy, use url-structure.

gabrielmoreira Skill

When the user wants to design template pages—aggregation (gallery/hub) or detail (individual template). Also use when the user mentions "template page," "template gallery," "template hub," "template detail page," "template marketplace," "programmatic template," "CMS templates," "design templates," "vibe coding templates," "UI templates," "template for users to use," or "template + data pages." For SEO-at-scale strategy (data-driven URL sets), use programmatic-seo.

gabrielmoreira Skill

When the user wants to run native ads on Taboola, Outbrain, or similar platforms. Also use when the user mentions "native ads," "Taboola," "Outbrain," "content recommendation," "sponsored content," or "in-feed ads." For strategy, use paid-ads-strategy.

gabrielmoreira Skill

When the user wants to plan or execute a rebrand—domain change, 301 redirects, migration, or announcement. Also use when the user mentions "rebranding," "rebrand," "domain change," "domain migration," "301 redirect," "change domain name," "rebrand announcement," "social media rebrand," "brand launch," or "domain redirect." For domain choice, use domain-selection.

gabrielmoreira Skill

When the user wants to reduce churn, improve customer retention, or plan lifecycle marketing. Also use when the user mentions "retention," "churn," "customer lifecycle," "churn prevention," "at-risk customers," or "loyalty program." For lifecycle, use growth-funnel.

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Use when the user wants SEO growth, AI SEO, GEO/AEO, Google visibility, ChatGPT or Perplexity citations, schema, structured data, llms.txt, programmatic SEO, local SEO, comparison and alternative pages, directory submissions, Product Hunt, G2/Capterra, backlinks, or a site audit. Trigger on 'SEO audit', 'AI search visibility', 'AI citations', 'schema markup', 'pSEO', 'alternative page', 'submit to directories', or 'backlink plan'. Not for first-time Google Business Profile setup, see `11-channel-setup-global`; not for writing the articles themselves, see `36-content-brief-global`.

gabrielmoreira Skill

Use when a PAID MEDIA plan is needed — work backward from revenue to max CPA and required budget, split spend across channels, funnel stages, and campaign types, build a ramp-up timeline, set KPI targets per channel, and prepare a contingency plan. Trigger on 'media plan', 'paid media budget', 'how much should I spend on ads', 'channel mix for the campaign', 'plan the ad budget', 'we have 10k a month and no plan'. Also use when a budget number exists and nobody has decided where it goes. Not for — the pure revenue-to-budget math, see `10-reverse-kpi-global`; the whole marketing budget including non-paid, see `61-budget-planning-global`; the next period plan built from results, see `57-next-ads-plan-global`.

gabrielmoreira Skill

Use when a leader assigns work to a marketing team member or runs a cross-functional meeting — a task brief with concrete deliverables, a deadline with time and timezone, a definition of done, constraints, and check-in points, plus an async-first meeting agenda and action-item template. Trigger on 'assign a task', 'brief for my team', 'team brief', 'definition of done', 'meeting agenda template', 'my team keeps delivering the wrong thing'. Also use when the user says nobody knows who owns what. Not for — the campaign brief the whole team executes from, see `02-campaign-brief-global`; briefing an external agency or freelancer, see `67-agency-vendor-brief-global`; evaluating performance, see `65-team-performance-review-global`.

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Dung khi can viet bao cao marketing cho nguoi khac doc — weekly 1 trang cho CEO, monthly day du, hoac strategy report theo quy. Cau truc TL;DR, so vs target, insight, quyet dinh can duyet, viec tiep theo. Kich hoat khi user nhac 'bao cao marketing', 'report thang', 'weekly update cho sep', 'tong ket quy', 'lam bao cao cho khach hang', 'bao cao content'. Khong dung cho — chan doan tai sao so xau thi dung skill 03-danh-gia-hieu-suat; bien data tho thanh insight thi dung skill 13-phan-tich-du-lieu.

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Dung khi co data tho tu Meta, TikTok, GA4, CRM hay Google Sheet va can bien thanh insight ra quyet dinh duoc — kem decision log ghi quyet dinh, can cu, tac dong ky vong va ngay review lai. Kich hoat khi user nhac 'phan tich du lieu', 'doc so lieu nay', 'export data ra insight', 'so nay noi len dieu gi', 'lam decision log', 'cohort analysis'. Khong dung cho — chan doan tai sao ads kem thi dung skill 03-danh-gia-hieu-suat; viet bao cao trinh bay thi dung skill 07-bao-cao-marketing.

gabrielmoreira Skill

Dung khi can dung cau truc tai khoan quang cao truoc khi bat campaign — phan tang campaign/adset/ad, naming convention de doc data ve sau, CBO hay ABO, va so luong adset hop ly. Kich hoat khi user nhac 'cau truc campaign', 'naming convention ads', 'chia adset the nao', 'CBO hay ABO', 'setup tai khoan ads', 'to chuc campaign'. Khong dung cho — ra soat tai khoan dang chay thi dung skill 21-audit-ads-performance; phan bo ngan sach theo kenh thi dung skill 54-media-plan.

gabrielmoreira Skill

Build a structured account plan for any key customer or target account. Use when asked to create an account plan, key account strategy, strategic account review, or territory plan. Produces a complete account plan with relationship map, growth opportunities, risks, and 90-day action plan.

gabrielmoreira Skill

Compute the core SaaS metrics — MRR/ARR, growth, NRR/GRR, churn, quick ratio, magic number — from your numbers. Use when asked to calculate SaaS metrics, MRR/ARR, net revenue retention, the quick ratio, or to build a SaaS metrics snapshot for a board/investor update. Produces a computed metrics dashboard with each value, its benchmark, and a one-line read on what it means.

gabrielmoreira Skill

Cut through the model soup to buy the right appliance — the features that actually matter for you, the ones that are marketing, and when to buy. Use when asked which [fridge/washer/dishwasher] should I buy, help me choose an appliance, what features do I need, or is this appliance worth it. Produces a needs-based feature shortlist (must-have vs nice-to-have vs marketing fluff), fit and capacity checks, reliability and running-cost considerations, warranty/extended-warranty guidance, and timing tips — flagging to verify current models, prices, and specs before buying.

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Guide human release testing on an isolated OCM copy or approved in-place gateway, collect feedback, or refresh the release campaign.

gabrielmoreira Skill

Diagnoses the health of a project's PostHog SDK integrations — which SDKs are out of date and how to fix them. Use when a user asks about PostHog SDK versions, outdated SDKs, upgrade recommendations, "SDK health", "SDK doctor" (the former name), or when events or features seem off and it might be due to an old SDK.

gabrielmoreira Skill

Build, edit, test, enable, and monitor PostHog workflows over MCP. Author the action/edge graph so it runs and opens cleanly in the visual editor, then change drafts surgically with patch operations. Use when asked to build, set up, automate, change, fix, or debug a workflow, campaign, broadcast, drip sequence, or event-triggered automation in the workflows product.

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Convert Kanchi-style dividend investing into a repeatable US-stock operating procedure. Use when users ask for かんち式配当投資, dividend screening, dividend growth quality checks, PERxPBR adaptation for US sectors, pullback limit-order planning, or one-page stock memo creation. Covers screening, deep dive, entry planning, and post-purchase monitoring cadence.

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When a local business wants to know where it ranks in Google's local pack / map results for its key queries — in one location or across many. Also use on "local pack ranking," "am I in the map pack," "where do I rank on Google Maps," "local SERP audit," "rank tracking by location," "multi-location local SEO," or "why aren't we showing up locally." Reads public map and SERP data only — read-only research.