Marketing & Growth

gabrielmoreira Skill

Decide when and how your product and communications must (or should) label AI-generated content, and write the disclosure policy — surface-by-surface rules, exact label wording, and the review trigger for regulations like the EU AI Act's transparency obligations. Use when asked 'do we have to label AI content', 'write our AI disclosure policy', 'are we covered for the AI Act', or when marketing/support/product start shipping AI-generated output. Produces a disclosure policy with a per-surface matrix and ready-to-use label copy. Not legal advice.

gabrielmoreira Skill

Write changelogs and release notes readers actually benefit from — changes translated to so-whats, grouped by reader impact (breaking first, gifts second, plumbing last), with the upgrade path stated and the marketing kept honest. Use when asked write the release notes, turn this commit list into a changelog, announce this update to users, or why does nobody read our changelogs. Produces the impact-grouped changelog, the so-what translations, the breaking-changes block with migration steps, and the two-audience split when needed.

gabrielmoreira Bundle

Analyze competitors and create competitive landscape documentation with feature matrices, positioning maps, and strategic recommendations. Use when asked to analyze competitors, create competitive analysis, compare features with competitors, build a competitive landscape, track competitive positioning, or prepare sales battlecard inputs. Produces structured competitor profiles, feature comparison matrix, win/loss analysis, and prioritised strategic recommendations. For a one-off teardown of a single rival use competitor-teardown; for a recurring market briefing use competitive-intelligence-monitor.

gabrielmoreira Skill

Spin up a tabletop RPG one-shot or a session-zero for a new campaign — a hook, a map of the first adventure, NPCs, and encounters tuned to your party. Use when asked to start a D&D campaign, run a one-shot, help me DM, session zero, or make me an adventure for my party. Produces a premise and hook, a session-zero framework (tone, safety tools, expectations), a first-adventure outline with beats and branches, ready-to-run NPCs and encounters scaled to party level/size, and improv fallbacks for when players go off-script.

gabrielmoreira Skill

Build a go-to-market plan for any product launch, feature release, or new market entry. Use when planning a product launch, writing a GTM strategy, defining launch tiers, or coordinating cross-functional launch activities. Produces a tiered GTM plan with messaging, cross-functional activity tracker, success metrics, and launch day checklist. For positioning and messaging content itself use go-to-market instead.

gabrielmoreira Skill

Redesign a job role that AI now does a large part of — deliberately, instead of quietly expecting the same headcount to absorb 140% output. Use when AI has changed what a role spends time on, when writing a revised role charter or job description post-AI, when a team asks 'what is my job now', or when planning capacity after AI adoption. Produces a role redesign: the task inventory before/after, the redefined core of the role, new expectations and metrics, and the growth-path implications. For hiring rubrics use hiring-rubric; for org-wide skills planning use ai-upskilling or career-ladder-map.

gabrielmoreira Skill

Turn three minutes at a council or community meeting into the version that actually moves the decision — a public comment built as ask-story-evidence-ask, timed to the real decision process, with a neighbor coalition plan and the written follow-up officials can act on. Use when someone says 'I want to speak at the council meeting', 'they're planning X on our street', 'how do I fight this decision', or 'write my public comment'. Produces the 3-minute speech, the one-page leave-behind, and the campaign timeline.

gabrielmoreira Skill

Practical marketing advisor for technical founders building SaaS, apps, or startups from 0 to their first 10/100/1000 users. Use this skill whenever a founder asks about: getting first users, go-to-market strategy, picking a marketing channel, launching a product, cold outreach, SEO, Reddit marketing, Product Hunt, content marketing, email marketing, ads, influencer partnerships, affiliates, landing page copy, positioning, pricing, conversion rate optimization, idea validation, user research, or any question about growing a startup without a big budget. Also trigger when someone asks "how do I market X" or "how do I get users for my startup" or seems to be a technical founder wondering how to find customers.

gabrielmoreira Skill

Reviews financial documents (prospectuses, ADVs, marketing materials) for FINRA 2210 compliance, required disclosures, and balanced presentation. Use when reviewing financial statements, audit documents, regulatory filings, or when the user mentions compliance checks, financial audits, or document verification.

gabrielmoreira Bundle

Benchmark, diagnose, and optimize OpenClaw test and plugin-suite runtime, import hotspots, CPU/RSS, heap growth, and slow coverage paths.

gabrielmoreira Skill

Generate before-and-after transformation video prompts for Seedance 2.0 on Higgsfield. Use for transformation reveals, glow-ups, makeovers, renovation reveals, fitness transformations, design before-after, business growth visuals, or any content showing dramatic change. Triggers on before after, transformation, reveal, glow up, makeover, renovation, redesign, progress, results.

gabrielmoreira Skill

Generate missing description frontmatter for Rspress Markdown/MDX pages, including new docs pages and site-wide SEO metadata updates.

gabrielmoreira Bundle

Takes a competitor's public GitHub repo URL, fetches their open issues via the GitHub REST API, filters noise locally, clusters issues into 6 demand categories, computes a demand score per issue and per cluster, and outputs a ranked demand gap report with a GTM messaging brief. Use when asked to scan a competitor's GitHub issues, find what their users are begging for, turn GitHub complaints into product positioning, identify competitor feature gaps, or generate messaging from real user demand. Trigger when a user says "scan competitor issues", "what are users asking for on X repo", "find demand gaps in Y", "turn GitHub issues into messaging", or "what should I build based on competitor complaints".

gabrielmoreira Skill

Domain-specialized chart generator for cell biology video analysis outputs. Consumes structured JSON from analyze_lab_video_cell_behavior or compatible sources and produces publication-ready figures — growth curves, cell trajectory maps, phenotype distribution charts, MSD plots, wound-closure timeseries, dose-response curves, and 96-well heatmaps — using matplotlib and seaborn. Exports PNG/PDF at configurable DPI for papers, ELN entries, or XR dashboards.

gabrielmoreira Skill

Ahrefs API analyst (extension). Reads referring domains, backlinks, organic keywords, and content explorer data via the tested @ahrefs/mcp@0.0.11 server. Pairs with seo-backlinks for multi-source confidence weighting.

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将零散的技术特性和算法更新，转化为完整的运营 Brief、社媒宣发案例库以及配套的研发 Jira Ticket

gabrielmoreira Bundle

用于创建、审计或优化 SEO 工具页、AI generator/remover/enhancer/converter/editor 功能页、feature page JSON、工具页 on-page SEO brief，以及 App Router/i18n 功能页路由。

gabrielmoreira Skill

Audit a landing page, sales page or checkout page for conversion leaks and return a fix list ordered by expected revenue impact. Use when asked to review, critique or improve a landing page, sales page, opt-in page, product page or checkout flow, when conversion rate is low, when paid traffic is not converting, or when someone asks "why isn't this page converting" or wants a CRO / landing page review.

gabrielmoreira Skill

Senior performance analyst skill that answers "why did sales drop (or jump)?" using rigorous funnel decomposition. Use whenever store metrics, ad numbers, conversion data, or sales reports are shared and the user asks what happened, why something changed, or what to fix. Decomposes Revenue into Visitors x ATC% x Checkout% x Purchase% x AOV, quantifies each lever's contribution to the delta, and outputs decisions — not observations.

gabrielmoreira Bundle

Create creator sponsorship campaign proposals. Use when Codex is asked to write influencer campaign proposals, sponsor concepts, deliverable plans, content angles, campaign timelines, measurement plans, or partnership scopes.

gabrielmoreira Bundle

Plan, launch, audit, and optimize paid acquisition campaigns across search, paid social, display, retargeting, Google Ads, LinkedIn Ads, Meta Ads, creative testing, budgets, bidding, audience strategy, landing pages, conversion tracking, and ROAS/CAC performance. Use when Codex is asked about paid media strategy or campaign optimization.

gabrielmoreira Skill

When the user wants to design, optimize, or audit carousel/slider layouts for content display. Also use when the user mentions "carousel," "slider," "carousel layout," "testimonial carousel," "gallery carousel," "quote carousel," "image slider," or "carousel accessibility." For hero-area patterns, use hero-generator.

gabrielmoreira Skill

When the user wants to create, optimize, or audit signup and login pages. Also use when the user mentions "signup page," "login page," "registration page," "auth page," "sign up form," "create account," "student discount at signup," or "auth subdomain." For indexing/auth URLs, use indexing.

gabrielmoreira Skill

When the user wants to build backlinks, acquire links, or improve off-page SEO. Also use when the user mentions "link building," "backlinks," "off-page SEO," "link acquisition," "outreach," "guest posting," "broken link building," "link outreach," "acquire backlinks," "how to build backlinks," or "link building strategy." For profile audit, use backlink-analysis.

gabrielmoreira Skill

When the user wants to optimize internal linking, fix orphan pages, or improve link structure. Also use when the user mentions "internal links," "internal linking," "anchor text," "link equity," "internal linking strategy," or "orphan pages." For IA, use website-structure.

gabrielmoreira Skill

When the user wants to improve crawlability, fix orphan pages, or optimize site structure for search engines. Also use when the user mentions "crawlability," "crawl budget," "orphan pages," "internal links," "site structure," "site crawlability," "infinite scroll," "pagination," "masonry SEO," "AI crawler optimization," "GPTBot crawlability," "ClaudeBot crawlability," or "content not indexed." For internal links, use internal-links.

gabrielmoreira Bundle

Creates and retrieves AI video and image-related assets via the Arcads external API (Seedance 2.0, Sora 2, Veo 3.1, Kling, Grok Video, Nano Banana, b-roll, scene, script/actor flows). Loads prompts from the bundled prompting guide and model library, respects HTTP Basic auth from ARCADS_API_KEY, and polls assets/videos until ready. Use when the user mentions Arcads, external-api.arcads.ai, Seedance, Sora2, Veo, Kling, Nano Banana, b-roll, UGC scripts, or generating marketing creative through Arcads.

gabrielmoreira Skill

Create subtle editorial word-by-word text reveal animations where each word fades and rises into place once it enters the viewport. Use for premium portfolio headlines, hero copy, section intros, and short marketing text that needs a cinematic staggered reveal with IntersectionObserver or in-view detection.

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Use when an ad account needs a systematic CONFIGURATION audit — 84 checkpoints across account, campaign, ad set, ad, tracking, and optimization, scored into a Health Score out of 100, quick wins ranked by impact, regional benchmarks, and a dropshipping checklist, covering Meta, Google, and TikTok. Trigger on 'ads audit', 'audit my ad account', 'is my Meta setup correct', 'health score for the account', 'review my Google Ads', 'we inherited this account and it is a mess'. Not for — diagnosing why the numbers moved this week, see `03-performance-eval-global`; planning fresh budget, see `54-media-plan-global`; rebuilding the campaign hierarchy, see `52-account-structure-global`.

gabrielmoreira Skill

Dung khi can brief mot chien dich cu the cho ca team thuc thi — muc tieu, thong diep, deliverable, timeline phan cong theo tuan, gate duyet va ma tran rui ro. Kich hoat khi user nhac 'brief chien dich', 'ke hoach campaign', 'len brief cho team', 'chien dich thang toi', 'phan cong campaign', 'timeline chien dich'. Khong dung cho — ke hoach marketing ca ky thi dung skill 00-ke-hoach-mkt; danh sach asset can thiet ke thi dung skill 41-campaign-asset-list; giao viec cho tung nguoi thi dung skill 64-team-brief.

gabrielmoreira Skill

Dung khi can dat gia hoac sua gia san pham va dich vu — chon mo hinh gia, thiet ke bac goi, neo gia, chien thuat giam gia, so sanh gia voi doi thu va cach bay bang gia tren trang. Kich hoat khi user nhac 'dinh gia san pham', 'chien luoc gia', 'pricing', 'nen ban bao nhieu tien', 'chia goi dich vu', 'co nen giam gia khong', 'khach che dat', 'doi thu re hon minh nhieu qua', 'tang gia co mat khach khong'. Khong dung cho — dong goi gia tri, bonus va bao hanh quanh muc gia thi dung skill 31-offer-design; phan bo ngan sach chi cho marketing thi dung skill 61-budget-planning; thiet ke va viet trang bang gia thi dung skill 12-brief-landing-page.

gabrielmoreira Skill

Dung khi leader phai DUYET output CHU cua team truoc khi trien khai — content brief co dung insight va dung pillar khong, CTA co ro khong; ads copy va creative co proof cho claim khong, dung tone khong, hook co nam trong 125 ky tu dau khong; verdict Approve / Revise / Redo kem feedback cu the. Kich hoat khi user nhac 'duyet brief', 'review ads copy', 'duyet content', 'check truoc khi chay', 'bai nay dang duoc chua', 'em viet the nay sep xem giup', 'duyet output team'. Khong dung cho — cham diem THIET KE va hinh anh thi dung skill 47-design-review; danh gia nang luc nguoi lam thi dung skill 65-team-performance-review; can nhieu goc nhin phan bien cho mot huong chien luoc thi dung skill 72-hoi-dong-marketing.

gabrielmoreira Bundle

40-item CITE domain audit: citation, impact, trust, entity scoring with veto checks. 域名权威/网站可信度

gabrielmoreira Skill

Run a fast, honest competitive scan — the dimension table built from public evidence (sites, docs, pricing pages, changelogs, reviews), the claims-vs-observed discipline, and the so-what synthesis that ends in moves, not a landscape mural. Use when asked what are competitors doing, quick scan of these three rivals, how does our pricing/feature set compare, or prep the competitive slide honestly. Produces the evidence-based comparison table, the marketing-vs-reality flags, the so-what synthesis, and the staleness date.

gabrielmoreira Skill

Plan a full-funnel marketing strategy from awareness to retention. Use when asked to build a marketing funnel, map the customer journey to tactics, plan demand generation, or diagnose where a funnel leaks. Produces a funnel plan — stage definitions, the metric and conversion target per stage, channels & tactics, the biggest leak, and a 90-day focus.

gabrielmoreira Skill

Plan a paid acquisition / performance marketing program with unit economics that work. Use when asked to plan paid media, allocate an ad budget across channels, set CAC/LTV targets, or structure a creative-testing program. Produces a paid acquisition plan — economic guardrails (CAC/LTV/payback), channel allocation, account & campaign structure, a creative testing plan, the measurement approach, and scale/kill rules.