Marketing & Growth

gabrielmoreira Skill

Exports any structured experimental data (JSON, tables, time series) to well-formatted Excel (.xlsx) files. Auto-names sheets (Raw Data, Growth Curves, Cell Counts, etc.), adds unit headers and annotation rows, applies consistent styling, and produces lab-ready spreadsheets for sharing, archival, or downstream analysis in R, pandas, or Excel.

gabrielmoreira Skill

Platform-specific AI search optimization — audit and optimize for Google AI Overviews, ChatGPT, Perplexity, Gemini, and Bing Copilot individually

gabrielmoreira Skill

Use when the user asks to register/query a social channel, record channel state, cadence, governance, voice adaptation, UGC permission, or advocacy facts; curates them through the append-only channels event stream and derived views. Not for ECHO scoring — use social-quality-auditor; not for channel selection — use channel-portfolio-planner. 渠道台账/账号档案/UGC授权记录

gabrielmoreira Skill

Use when the user asks to "log this subscriber's opt-in", record unsubscribes/complaints, or query lawful basis; curates pseudonymous consent facts through the append-only consent stream and applies suppression/erasure tombstones immediately. Not for SEND scoring — use email-quality-auditor; not for building segments — use list-segment-builder. 订阅同意台账/实时退订抑制/合法性依据登记

gabrielmoreira Skill

Use when the user asks "what did we pay this creator last time" or to "update the creator roster"; curates creator identity, rate, rights, exclusivity, compliance-event, and performance facts through the append-only creators event stream. Not for scoring fit — use fit-scorer; not for reviewing content — use creator-content-auditor. 创作者档案/达人名册

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Implement the Entrepreneurial Operating System (EOS) to align vision and execution across a company. Use when the user mentions "EOS", "V/TO", "quarterly rocks", "Level 10 meetings", "accountability chart", or "IDS process". Covers the six EOS components: Vision, People, Data, Issues, Process, Traction. For team motivation design, see drive-motivation. For lean experimentation, see lean-startup.

gabrielmoreira Skill

Run a positioning workshop that surfaces target customer, unmet need, category, benefits, and differentiation. Use when your product messaging feels fuzzy, generic, or misaligned.

gabrielmoreira Skill

COD (cash-on-delivery) e-commerce operations skill. Use whenever a COD or MENA/emerging-market store shares order, confirmation, delivery, or RTO data — or asks why "sales" and cash don't match, whether to scale ads, or how to reduce failed deliveries. Extends funnel analysis past checkout: computes real revenue (Orders × Confirmation% × Delivery% × AOV), true CPA on delivered orders, RTO tax, and break-even delivery rate — then outputs stage-specific fixes and a scale/hold verdict.

gabrielmoreira Skill

Scrapes case studies, testimonials, and solutions pages from a target website to build structured ICP documentation. Produces TAM analysis, firmographic segments, champion and economic buyer personas, use case mapping, customer proof points, and voice-of-customer synthesis with normalized attributes. Requires website URL as primary input. Upstream: recommended company-context. Downstream: feeds positioning, product-messaging, landing-page-copy, content-strategy, and outreach-emails.

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Design, audit, and improve lifecycle marketing, CRM segmentation, email campaigns, nurture flows, onboarding, retention, winback, lead scoring, consent, deliverability, CAN-SPAM-aware workflows, and customer communications. Use when Codex is asked about email marketing, lifecycle stages, CRM journeys, automation, or subscriber health.

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Design creator sponsorship packages and deliverable bundles. Use when Codex is asked to create influencer sponsorship tiers, package options, deliverable menus, content bundle structures, add-ons, campaign options, or sponsor offer framing.

gabrielmoreira Skill

When the user wants to build an SEO data analysis system, monitor indexing/traffic/keywords/backlinks, or set up benchmarks. Also use when the user mentions "SEO data analysis," "SEO monitoring," "article database," "traffic benchmark," "penalty recovery," "SEO work document," "SEO dashboard," "keyword tracking," "ranking monitoring," "indexing report," or "backlink monitoring." For GSC API, use google-search-console.

gabrielmoreira Skill

When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to track AI traffic." For AI SEO strategy, use generative-engine-optimization.

gabrielmoreira Skill

When the user wants to design, optimize, or audit website footers. Also use when the user mentions "footer," "page footer," "site footer," "footer links," "footer navigation," "footer SEO," "footer design," "footer CTA," "multi-column footer," or "footer sitemap." For main nav, use navigation-menu-generator.

gabrielmoreira Skill

When the user wants to create, optimize, or audit integrations, plugins, or extensions pages. Also use when the user mentions "integrations page," "plugins," "extensions," "add-ons," "API integrations," "connect with X," or "marketplace." For sitewide page planning, use website-structure.

gabrielmoreira Skill

When the user wants to create, optimize, or audit campaign landing pages for paid ads, email, or other traffic. Also use when the user mentions "landing page," "PPC landing page," "SEM landing page," "conversion page," "campaign page," "lead capture page," "landing page optimization," "LP conversion," "single-page funnel," or "squeeze page." Not for the main site homepage; use homepage-generator.

gabrielmoreira Skill

When the user wants to run display, banner, or ad network campaigns. Also use when the user mentions "display ads," "banner ads," "ad network," "ad alliance," "programmatic display," "native ads," or "retargeting display." For strategy, use paid-ads-strategy.

gabrielmoreira Skill

When the user wants to optimize for Featured Snippets, Position Zero, or snippet extraction. Also use when the user mentions "featured snippet," "position zero," "snippet optimization," "answer box," "definition box," "list snippet," "table snippet," "paragraph snippet," "PAA optimization," or "win position zero." For schema, use schema-markup. For step-by-step HowTo sections (lists, copy), use howto-section-generator.

gabrielmoreira Skill

When the user wants to plan cold start, get first users, or launch a new product with zero traction. Also use when the user mentions "cold start," "cold start problem," "first users," "seed users," "finding users," "finding early users," "Fiverr Upwork," "comment outreach," "Twitter search users," "product launch strategy," "0 to 1 growth," "early-stage acquisition," "launch channels," "get first customers," "Product Hunt launch," "AppSumo," "LTD," "indie hacker," "bootstrapping," or "solo founder." For directory listing copy and submissions, use directory-submission. For Product Hunt day-of execution, use product-hunt-launch. For GTM motion design, use gtm-strategy.

gabrielmoreira Skill

When the user wants to improve conversion rates, run A/B tests, optimize funnels, or reduce friction. Also use when the user mentions "CRO," "conversion rate optimization," "A/B test," "split test," "funnel optimization," "checkout optimization," "form optimization," or "conversion funnel." For pricing psychology, use pricing-strategy.

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Use when the user needs to work backward from a revenue goal to the numbers that produce it — required leads, max CPA and CPL, funnel conversion thresholds, and the budget that has to be spent, with three scenarios and currency handling for US, EU, SEA, and LATAM. Trigger on 'reverse KPI', 'how much budget do I need', 'what CPA can I afford', 'work backward from revenue', 'how many leads to hit target', 'break-even ROAS'. Also use when the user names a revenue target and asks whether it is realistic. Not for — splitting an existing budget across channels and months, see `61-budget-planning-global`; a full paid media plan, see `54-media-plan-global`; the period plan, see `00-marketing-plan-global`.

gabrielmoreira Skill

Use when the user needs to define, document, or enforce how the brand SOUNDS in writing — three personality traits, a five-dimension tone table, vocabulary to use, avoid, and ban, sentence rules, before and after rewrites, platform adaptation, and a copy approval checklist. Every content skill reads it before writing. Trigger on 'brand voice', 'tone of voice', 'voice guidelines', 'banned words list', 'this copy does not sound like us', 'every writer sounds different'. Also use when the user cannot say why a draft feels wrong. Not for — the visual side of brand, see `46-brand-guideline-global`; positioning and the message, see `58-positioning-global`; approving one specific piece, see `62-marketing-review-global`.

gabrielmoreira Skill

Use when positioning needs defining or sharpening — a statement built on Promise, Proof, and Path, a differentiation matrix against competitors, category entry points, a three-level message hierarchy, and tagline directions. Trigger on 'positioning', 'positioning statement', 'what makes us different', 'USP', 'why should customers choose us over them', 'we sound the same as everyone else'. Also use when the user can list features but not a reason to pick them. Not for — competitor teardown research, see `08-competitor-research-global`; how the brand sounds in writing, see `35-brand-voice-global`; the offer and its value stack, see `31-offer-design-global`; the launch built on it, see `59-go-to-market-global`.

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Dung khi so lieu marketing dang xau va can biet TAI SAO — chan doan theo 5 lop tu tracking, delivery, creative, landing den chat luong audience, roi ra action plan 48h. Kich hoat khi user nhac 'so dang xau', 'CPMess cao qua', 'ROAS thap', 'chan doan root cause', 'tai sao khong ra don', 'ads dot tien'. Khong dung cho — audit CAU HINH tai khoan ads va cham Health Score thi dung skill 21-audit-ads-performance; viet bao cao cho nguoi khac doc thi dung skill 07-bao-cao-marketing; chan doan rieng mot trang thi dung skill 68-cro-audit-trang.

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Dung khi can biet doi thu dang lam gi va minh dang dung o dau — phan tich 3 tang doi thu truc tiep, gian tiep, thay the; ban do dinh vi, SWOT, benchmark content va gia, khoang trong thi truong con bo trong. Kich hoat khi user nhac 'nghien cuu doi thu', 'phan tich canh tranh', 'doi thu dang chay gi', 'competitive analysis', 'sao doi thu ban re hon minh', 'doi thu moi noi', 'minh thua doi thu cho nao', 'benchmark thi truong'. Dung ca khi user chi gui link fanpage hoac website doi thu va hoi 'xem giup ho dang lam gi'. Khong dung cho — chot dinh vi cho chinh minh thi dung skill 58-positioning; theo doi lien tuc thao luan mang xa hoi thi dung skill 15-social-listening; nghien cuu tep de chay ads thi dung skill 51-audience-research.

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Dung khi can viet brief de XAY landing page moi hoac trang ban hang moi — cau truc section, copy tung khoi, yeu cau ky thuat, tracking va timeline giao dev. Kich hoat khi user nhac 'brief landing page', 'lam trang ban hang', 'can trang dich', 'thue dev lam landing', 'landing page can gi', 'viet noi dung cho trang'. Khong dung cho — trang DA CHAY ma khong ra don thi dung skill 68-cro-audit-trang; email HTML thi dung skill 49-html-email-template; danh sach asset cho ca campaign thi dung skill 41-campaign-asset-list.

gabrielmoreira Skill

Dung khi campaign DANG CHAY va can asset moi ngay trong hom nay — creative chay chai, CTR tut, muon test angle moi: brief 1 trang rut gon, nhan ban tu creative dang thang, chi ghi phan thay doi, kich thuoc can, deadline cung va SLA duyet 30 phut. Kich hoat khi user nhac 'brief nhanh', 'can asset gap', 'creative fatigue', 'quick brief', 'can anh trong ngay', 'thay creative ngay', 'ads tut roi can bai moi'. Khong dung cho — brief day du cho asset moi hoan toan thi dung skill 42-brief-hinh-anh; liet ke asset ca campaign tu dau thi dung skill 41-campaign-asset-list; chi doi kich thuoc tu master co san thi dung skill 50-asset-resize.

gabrielmoreira Skill

Mo phong hoi dong co van marketing bang nam archetype an danh de chong kieu that bai pho bien nhat khi dung AI mot minh — AI dong y voi nguoi hoi. Moi archetype co lang kinh rieng, cau hoi dac trung va diem mu; bat buoc co nguoi phan bien; san pham chinh la ban do bat dong neu 2-4 diem xung dot that, danh doi ben duoi tung diem, va bang chung nao se giai quyet duoc no. Kich hoat khi user nhac 'hoi dong marketing', 'nhieu goc nhin', 'phan bien giup toi', 'tranh luan chien luoc', 'toi dang phan van giua hai huong', 'ai do cai lai toi di', 'board of advisors'. Khong dung cho — duyet mot output cu the truoc khi trien khai thi dung skill 62-marketing-review; da chon huong roi va can ke hoach thi dung skill 00-ke-hoach-mkt.

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Optimize internal links: site architecture, authority distribution, orphan pages, crawl depth analysis. 内链优化/站内架构

gabrielmoreira Skill

Transcreate marketing/brand copy for another language and culture — recreate the impact, not the words. Use when asked to adapt a tagline, ad, slogan, campaign, or brand message for a new market, or when a translation is 'correct but flat'. Produces a transcreated version that lands emotionally in-culture, with the strategic rationale, 2-3 options, and notes on what was changed and why.

gabrielmoreira Skill

Audit your own marketing and report claims for greenwashing risk before a regulator, journalist, or competitor does. Use when asked to review sustainability claims, check marketing copy for greenwash, audit environmental claims on a website or report, or pressure-test green messaging. Produces a claim inventory with substantiation status per claim, vague-term and omission flags, and a fix-or-drop recommendation for every claim.

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Write a product positioning document and messaging framework. Use when asked to define product positioning, write a positioning statement, build a messaging framework, or create a messaging hierarchy. Produces a complete positioning doc with category definition, target customer, differentiation, proof points, messaging pillars, and persona-specific messaging.

gabrielmoreira Skill

Design a referral or viral-loop program that actually drives growth. Use when asked to design a referral or refer-a-friend program, build a viral/invite loop, set referral incentives, turn happy users into a growth channel, or improve word-of-mouth growth. Produces a referral design — the loop mechanics, incentive structure (who gets what, when), the viral-math estimate (k-factor/cycle time), the unit-economics check, fraud guardrails, placement & messaging, and success metrics.

gabrielmoreira Skill

OpenDesign's community-growth campaign across GitHub, Discord, and X: the loops, the content calendar, and the pipeline math. Built as a decision-grade marketing & GTM deck for growth team, community lead.

gabrielmoreira Skill

OpenDesign's brand-story deck for partners and press: why it exists, what it believes, and where design is going. Built as a decision-grade marketing & GTM deck for partners, press, community.

gabrielmoreira Skill

Replay-first debug flow for SGLang serving problems. Use when a live or recent server shows health-check failures, latency or throughput regressions, queue growth, timeouts, distributed stalls, crash dumps, wrong outputs after deploys, or PD/EP/HiCache issues, and the job is to turn the problem into a replay plus the right next debug tool.