Marketing & Growth

gabrielmoreira Skill

Deep competitive keyword research and SEO strategy. Takes a primary keyword and researches supporting keywords, competitor analysis, search intent, and per-page keyword mapping. Triggers on 'keyword research', 'SEO research', 'SEO strategy', 'competitive analysis', 'rank for keyword', 'keyword analysis', 'search volume', 'keyword difficulty', 'content gap analysis', 'SERP analysis'.

gabrielmoreira Skill

Diagnose a worker that is growing memory or being OOM-killed: separate a JS-heap leak from native growth, take a V8 heap snapshot of a live worker in place (never uploading it), and walk the retainer path back to the code that holds the memory. Use when a self-hoster reports 'memory correlates with pod age', workers restart on their own, or a container sits near its limit.

gabrielmoreira Bundle

Evaluate an AI product idea across outcomes, hypotheses, risks, and positioning. Use when deciding whether an AI solution deserves investment or recommendation.

gabrielmoreira Skill

Full-stack paid media skill. Use whenever the work involves planning, building, optimizing, diagnosing, auditing, or reporting on paid campaigns across Meta, Google (Search/Shopping/PMax/Display/YouTube), TikTok, LinkedIn, Snapchat, or programmatic. Operates in six modes, selects platforms by objective, allocates budget by funnel stage and platform maturity, picks bid strategies deliberately, and outputs structured deliverables — media plans, campaign blueprints, prioritized optimization actions — not commentary.

gabrielmoreira Bundle

Plan, create, audit, and improve SEO and content marketing. Use when Codex is asked about helpful content, Google Search, E-E-A-T, topic clusters, editorial calendars, landing pages, keyword intent, on-page SEO, technical SEO basics, content briefs, organic acquisition, or content performance.

gabrielmoreira Bundle

Build creator sponsorship deliverables trackers and campaign status tables. Use when Codex is asked to track influencer sponsor deliverables, content due dates, draft status, approvals, links, usage rights, reporting dates, invoices, or campaign handoffs.

gabrielmoreira Skill

When the user wants to design, optimize, or audit a sidebar for blogs, docs, or content pages. Also use when the user mentions "sidebar," "blog sidebar," "content sidebar," "side panel," "sidebar navigation," "related content," "sidebar CTA," "doc sidebar," or "sidebar widgets." For blog layout, use blog-page-generator.

gabrielmoreira Skill

When the user wants to add, optimize, or audit a top announcement bar or sticky banner. Also use when the user mentions "announcement bar," "top banner," "sticky bar," "promo banner," "discount banner," "student discount banner," "header banner," "announcement bar design," "sticky header," "promo bar," "urgency banner," or "lead capture bar." For promos, use discount-marketing-strategy.

gabrielmoreira Skill

When the user wants to set up, optimize, or manage Reddit Ads. Also use when the user mentions "Reddit Ads," "Promoted Posts," "subreddit targeting," "Reddit advertising," or "Reddit communities." For organic Reddit, use reddit-posts.

gabrielmoreira Skill

When the user wants to set up, optimize, or manage TikTok Ads. Also use when the user mentions "TikTok Ads," "TikTok for Business," "TikTok Pixel," "Events API," "TikTok Spark Ads," or "TikTok video ads." For organic TikTok, use tiktok-captions.

gabrielmoreira Skill

When the user wants to optimize for mobile-first indexing or fix mobile usability. Also use when the user mentions "mobile-friendly," "mobile-first indexing," "mobile SEO," "responsive design," "mobile adaptation," "mobile viewport," "viewport meta," "touch targets," "font size mobile," "AMP," or "Accelerated Mobile Pages." For viewport meta, use page-metadata.

gabrielmoreira Skill

Publish finished creatives as live Meta (Facebook/Instagram) ads via the Meta Marketing API, plus research and ad-copy support. Uploads an image or video, builds a multi-variant TEXT_LIQUIDITY creative, and creates a PAUSED ad in an existing ad set. Also pulls top-performing ads (ranked by ROAS) and competitor ads from the Ad Library to inform copy. Use when the user asks to deploy / publish / launch a creative as a Meta or Facebook ad, build a Meta ad, push a video or image into an ad set, pull their top ads, or research competitor ads. Not for generating creative (use the image/video skills) and not for writing AdTable/Airtable rows (use adtable-light).

gabrielmoreira Bundle

Use when the WHAT being sold needs work, not the price and not the copy — core promise, value stack, bonuses, guarantee and risk reversal, honest scarcity and urgency, tier packaging, upsell and downsell paths, and high-ticket or productized service structures. Trigger on 'design an offer', 'irresistible offer', 'value stack', 'add a guarantee', 'my offer is not converting', 'people say it is too expensive'. Also use when traffic and copy are fine and nobody is buying anyway. Not for — the number on the price tag, see `17-pricing-strategy-global`; the ad text selling it, see `05-ad-copy-global`; the page it sits on, see `12-landing-page-brief-global`; the launch sequence, see `59-go-to-market-global`.

gabrielmoreira Bundle

Use when the user needs B2B pipeline work — ICP and account lists, prospecting, cold email and LinkedIn outbound sequences, lead scoring, MQL to SQL handoff, sales decks, objection handling, demo scripts, CRM pipeline hygiene, and RevOps reporting. Trigger on 'find leads', 'prospect list', 'cold email sequence', 'outbound campaign', 'lead scoring model', 'our pipeline is empty', 'sales deck for enterprise buyers'. Also use when the user has a strong product and no route to the companies that need it. Not for — consumer lifecycle email, see `14-email-marketing-global`; the offer being sold, see `31-offer-design-global`; positioning against rivals, see `58-positioning-global`; inbound content, see `36-content-brief-global`.

gabrielmoreira Skill

Use when one master design has to become every size a campaign needs — feed, story, reel, cover, and ad placements: the standard size matrix, three strategies of scale-and-crop, re-compose, or rebuild, safe-zone rules, platform crop behavior, and file naming. Trigger on 'resize this design', 'all the sizes', 'adapt to other placements', 'safe zone', 'standard size chart', 'the text gets cut off in stories'. Also use when one visual exists and six placements are waiting on it. Not for — the original concept brief, see `42-image-brief-global`; production steps in Canva or Figma, see `45-design-tool-brief-global`; the full campaign asset list, see `41-campaign-asset-list-global`; an urgent new creative, see `48-quick-visual-brief-global`.

gabrielmoreira Skill

Use when a NEW product, offer, or course is going to market — beachhead segment selection, launch messaging, channels by phase across pre-launch, launch, and post-launch, milestones, success metrics, and go or no-go criteria. Trigger on 'go-to-market', 'GTM plan', 'product launch plan', 'we are launching a new product', 'beachhead segment', 'how do we launch this course'. Also use when the user has a finished product and no route to the first customers. Not for — the day-by-day execution checklist, see `60-launch-playbook-global`; the ongoing period plan, see `00-marketing-plan-global`; one campaign inside the launch, see `02-campaign-brief-global`; positioning first, see `58-positioning-global`.

gabrielmoreira Bundle

Dung khi agency hoac freelancer nhan khach moi va can CHINH KHACH DIEN thong tin dau vao — form 11 phan ve san pham, muc tieu, ngan sach, kenh dang chay, doi thu, tai san san co, kem 20 ban toi uu theo tung nganh. Kich hoat khi user nhac 'brief khach hang', 'client intake', 'form khach dien', 'nhan khach moi', 'hoi khach nhung gi', 'chua biet gi ve khach', 'onboard khach hang moi', 'questionnaire cho khach'. Khong dung cho — tao file context noi bo cho san pham cua chinh minh thi dung skill product-marketing-context; dao sau insight khach hang cuoi thi dung skill 09-insight-khach-hang; brief NGUOC ra cho agency hoac vendor lam thi dung skill 67-agency-vendor-brief.

gabrielmoreira Skill

Dung khi campaign da chot huong va can biet phai thiet ke NHUNG GI — danh sach asset theo kenh kem kich thuoc, so luong, uu tien, nguoi lam, deadline dat nguoc tu ngay launch theo timeline T-14 den D+1 va quy uoc dat ten file. Kich hoat khi user nhac 'asset list', 'danh sach asset campaign', 'designer can lam gi', 'liet ke file thiet ke', 'campaign nay can bao nhieu anh', 'checklist design', 'khong biet con thieu asset nao'. Khong dung cho — brief chi tiet cho tung asset thi dung skill 42-brief-hinh-anh, 43-brief-carousel hoac 44-brief-video-editor; brief tong the chien dich cho ca team thi dung skill 02-brief-chien-dich; nhan mot master ra du kich thuoc thi dung skill 50-asset-resize.

gabrielmoreira Skill

Dung khi can FILE HTML email chay duoc tren moi email client — cau truc table, CSS inline, be ngang 600px, dark mode, spec rieng cho Gmail, Outlook, Apple Mail va checklist test truoc khi gui. Mau va font lay tu brand guideline. Kich hoat khi user nhac 'email HTML', 'code email', 'template email', 'email responsive', 'email vo bo cuc tren Outlook', 'anh trong email khong hien', 'paste vao Brevo bi vo'. Khong dung cho — noi dung va chuoi gui email thi dung skill 14-email-marketing; trang web dat sau nut CTA thi dung skill 12-brief-landing-page; quy dinh mau va font thuong hieu thi dung skill 46-brand-guideline.

gabrielmoreira Skill

Xay he thong giu chan khach hang cho SME VN — phan nhanh theo mo hinh kinh doanh truoc (mua 1 lan / goi lieu trinh / the thanh vien / thue bao), bang tin hieu sap mat khach viet lai bang du lieu SME thuc su co, moc can thiep truoc khi mat, khao sat ly do roi kem bang ly do sang uu dai, chuoi keo lai chay email va Zalo OA song song, cong 3 chi so do luong voi quy tac trung thuc. Kich hoat khi user nhac 'giu chan khach hang', 'khach khong quay lai', 'churn', 'retention', 'khach bo giua lieu trinh', 'keo lai khach cu', 'khach doi huy goi', 'ti le mua lai thap'. Khong dung cho — thiet ke goi ban cho khach moi thi dung skill 31-offer-design; viet chuoi email thuan tuy thi dung skill 14-email-marketing; doc duong cong cohort de biet ai sap roi thi dung skill 13-phan-tich-du-lieu truoc.

gabrielmoreira Skill

Structure a portfolio or case-study page that shows your work, not just lists it. Use when asked to write a portfolio page, a project case study, a work showcase, or an 'is this person good?' proof page. Produces a portfolio structure — a positioning header, and per-project case studies (context → your role → what you did → outcome) that demonstrate impact, ready to export as a designed page/PDF.

gabrielmoreira Skill

Plan a sale or promotion that drives revenue without wrecking margin. Use when asked to plan a promotion, a discount/sale campaign, a BFCM/holiday promo, or a product launch offer. Produces a promo plan — objective, the offer mechanic, margin math, audience & channels, timing, messaging, and how you'll measure it — so the discount is a strategy, not a reflex.

gabrielmoreira Skill

Tier a product launch (T1/T2/T3) and scope the right go-to-market effort. Use when asked to decide a launch tier, right-size launch activities, build a launch tiering framework, or plan channels and effort proportional to a launch's impact. Produces a tiering recommendation with the scoring rationale, the activities and channels for that tier, owners, and a lightweight launch checklist.

gabrielmoreira Bundle

Generate a comprehensive pre-launch, launch day, and post-launch checklist for any product release. Use when preparing for a product launch, feature release, or major update. Produces a role-assigned, tiered checklist covering engineering readiness, marketing and comms, support, and post-launch monitoring.

gabrielmoreira Skill

Compare vendors on a matrix that decides instead of decorates — the criteria weighted before the demos (so the shiny demo can't rewrite them), the evidence-based scoring with the marketing-vs-verified flags, the total-cost row that includes switching, and the reference-check questions that get honest answers. Use when asked compare these vendors/tools, build the selection matrix, the demo wowed us now what, or make this procurement decision defensible. Produces the weighted matrix, the scoring evidence rules, the TCO row, and the reference-call script.

gabrielmoreira Skill

Use when the user mentions Higgsfield Canvas, a node-based or node graph workspace, an infinite board/canvas, chaining generations into a pipeline, or wants to wire prompts → images → videos across models on one surface. Covers what Canvas is, the node categories, the seven models that run inside Canvas, the named canvas patterns (Simple Seedance, Extend Video, Image Edit, StoryBoard With Elements, Long Video fan-out), the build-free / generate-paid cost model, reusable templates, assets-as-nodes, and Shared Canvas live collaboration. Also trigger on 'Higgsfield ComfyUI alternative', 'node workflow', or 'connect nodes to build a scene/campaign'.

gabrielmoreira Bundle

Detect structural macro regime transitions (1-2 year horizon) using cross-asset ratio analysis. Analyze RSP/SPY concentration, yield curve, credit conditions, size factor, equity-bond relationship, and sector rotation to identify regime shifts between Concentration, Broadening, Contraction, Inflationary, and Transitional states. Run when user asks about macro regime, market regime change, structural rotation, or long-term market positioning.

gabrielmoreira Skill

Use when the user asks to record/query the brand narrative canon, tagline, message hierarchy, voice/naming rules, or a canon re-version; curates complete versioned canon events through the append-only narrative stream and derived views. Not for TALE scoring — use narrative-quality-auditor; not for authoring the system — use message-system-architect. 品牌叙事台账/canon 记录/语气与命名规范

gabrielmoreira Skill

Profound LLM citation tracker (extension). Time-series brand citation rates across ChatGPT, Perplexity, and other LLMs. Pairs with seo-seranking for triangulated AI visibility coverage.

gabrielmoreira Bundle

Evaluate and improve interface usability using heuristic analysis. Use when the user mentions "usability audit", "UX review", "users are confused", "heuristic evaluation", "form usability", or "navigation problems". Covers Nielsen's 10 heuristics, severity ratings, and information architecture. For visual design fixes, see refactoring-ui. For conversion-focused audits, see cro-methodology.

gabrielmoreira Bundle

Design the UX of custom-code Databricks Apps (AppKit/React) data screens — KPI/overview pages, reports, charts, tables, and Genie/chat data assistants — mapped to concrete AppKit components. Use when BUILDING or reviewing the UI of an AppKit/React app that displays data or answers data questions: choosing genre, layout, charts, KPIs, semantic color, required states (loading/empty/error), IBCS notation, and AI-result trust (showing generated SQL/sources for Genie/chat). A plain "create a dashboard" request means a managed AI/BI (Lakeview) dashboard → use databricks-aibi-dashboards, NOT this skill. Also NOT for non-data frontend (forms, settings, auth, marketing) or scaffolding/build/deploy (→ databricks-apps). Complements databricks-apps; use it alongside whenever a custom app has a chart, table, KPI, report, or Genie/chat/AI surface.

gabrielmoreira Bundle

Identify which organic growth path to pursue — new segments, geographies, channels, or products. Use when diagnosing where a growth constraint lives and which McKinsey growth level to act on next.

gabrielmoreira Skill

Analyze local competitors from a Google Maps CSV export. Compare ratings, reviews, digital presence, and positioning. Find market gaps and opportunities without any API calls.

gabrielmoreira Bundle

Shape fundraising narratives for startup founders. Use when Codex is asked to create a seed or Series A narrative, founder pitch story, investor positioning, raise thesis, traction story, market narrative, or fundraising memo for review.

gabrielmoreira Skill

When the user wants to create, optimize, or audit e-commerce category pages or listing pages. Also use when the user mentions "category page," "product category," "faceted navigation," "filter URLs," "e-commerce listing," "category SEO," "category structure," "product filters," or "listing page." For programmatic SEO at scale, use programmatic-seo.

gabrielmoreira Bundle

When the user wants to create a press coverage page, "As Seen In" section, or media mentions aggregation. Also use when the user mentions "press coverage," "media mentions," "as seen in," "as featured in," "in the news," "press mentions," "media coverage page," or "trusted by publications." For pitching journalists and press releases, use public-relations.