Marketing & Growth

gabrielmoreira Skill

Run the multi-year campaign of being chronically ill with no diagnosis — track patterns across specialists so nothing resets, avoid the 'it's just anxiety' dead-end, chase referrals that stall, and arrive at each new doctor with the longitudinal case instead of starting from zero again. Use when someone says 'I've been sick for years and no one can tell me why', 'every specialist starts over', 'they keep saying it's stress', or is stuck in diagnostic limbo. Produces a longitudinal symptom dossier, a specialist-handoff brief, and a next-move plan. Not medical advice — it organizes YOUR information so clinicians can use it.

gabrielmoreira Skill

Write a product description / listing that sells and ranks. Use when asked to write a product description, e-commerce listing copy, a product page, or to rewrite a flat product blurb. Produces benefit-led listing copy — a hook, scannable feature→benefit bullets, specs, an SEO-aware title and keywords, and trust/again-objection elements — tuned to the buyer and channel.

gabrielmoreira Skill

Prep tonight's TTRPG session in 30 minutes — three scenes with stakes, NPC voice cards, a flexible encounter, treasure/clues, and the 'players did something insane' toolkit — plus session-zero safety tools for new tables. Use when a game master says 'prep my D&D session', 'my players derailed everything', 'I need an NPC on the fly', or 'help me start a campaign'. Produces a one-page session plan built to survive contact with the players.

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Investigate OpenClaw pnpm test memory growth, Vitest OOMs, RSS spikes, and heap snapshot deltas.

gabrielmoreira Skill

Generate SaaS product launch and software demo video prompts for Seedance 2.0 on Higgsfield. Use whenever the user wants a product launch video, app demo, software walkthrough, feature showcase, startup promo, tech product reveal, or any SaaS/software marketing video. Triggers on SaaS, app, software, product launch, demo, feature, startup, tech, UI, dashboard, landing page video.

gabrielmoreira Skill

Generative Engine Optimization (GEO): optimize content for AI search engines like ChatGPT, Gemini, Copilot, and Perplexity. Use when the user wants to optimize content for AI visibility, estimate a GEO score, write AI-friendly content, or when terms like 'GEO', 'generative engine optimization', 'AI visibility', 'visible in ChatGPT', 'visible in Gemini', 'AI search engine', 'GEO score', 'AI-friendly content', 'get cited by AI', 'GEO marketing', 'SEO vs GEO', 'content for AI', 'AI-proof content', or 'GEO strategy' are mentioned.

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Use when capturing or analyzing an iOS .memgraph, especially when the task mentions a memory leak, heap growth, persistent memory increase, ownership path, or matched-capture comparison with Apple CLI tools. Covers unambiguous Simulator capture, leaks/heap/vmmap/malloc_history evidence, raw artifact preservation, and same-flow verification. Use debugging-instruments for interactive Xcode Memory Graph, Instruments, generic retain-cycle inspection, or LLDB work.

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Turn a rough bug report, feature request, support note, or pull request into a short, plain-language issue focused on the problem and desired behavior. Use when a contributor asks to simplify an issue, explain what a PR is for, create the corresponding issue for a PR, remove implementation detail from a report, or invokes /simple-issue-description.

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Build creator content calendars and publishing cadences. Use when Codex is asked to create a 7-day, 30-day, weekly, or campaign content calendar across platforms, pillars, formats, CTAs, production status, and posting checklists.

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Design dashboards for product, business, finance, support, growth, and operational reporting. Use when Codex is asked to create dashboard specs, KPI layouts, chart choices, filters, drilldowns, alerting, or decision-oriented BI views.

gabrielmoreira Skill

Sets software list price and packaging: value metric, Van Westendorp WTP, hybrid subscription-plus-usage, good-better-best tiers, and AI/compute COGS stress tests. Use when pricing a product, moving off seat-based plans, or fixing negative LLM margins. Not for unvalidated demand, positioning copy, TAM, GTM channels, deal-desk discounts, or wiring Stripe meters.

gabrielmoreira Skill

When the user wants to analyze website traffic sources, attribution, or dark traffic. Also use when the user mentions "traffic sources," "dark traffic," "direct traffic," "UTM parameters," "traffic attribution," "channel attribution," "attribution optimization," "channel analysis," "traffic analysis," "traffic diversification," "natural traffic benchmark," or "organic vs paid traffic." For GA4 setup, use analytics-tracking.

gabrielmoreira Skill

When the user wants to design, optimize, or audit call-to-action (CTA) buttons. Also use when the user mentions "CTA," "call to action," "button design," "conversion button," "primary action," "CTA copy," "button text," "CTA placement," "conversion CTA," or "action button." For landing pages, use landing-page-generator.

gabrielmoreira Skill

When the user wants to design, optimize, or audit masonry (Pinterest-style) layouts for content display. Also use when the user mentions "masonry layout," "masonry grid," "Pinterest layout," "waterfall layout," "brick layout," "varying height grid," "gallery layout," or "masonry SEO." For crawl and scroll UX, use site-crawlability.

gabrielmoreira Skill

When the user wants to add, optimize, or audit table of contents (TOC) for long-form content. Also use when the user mentions "TOC," "table of contents," "table of contents for article," "article TOC," "jump links," "content outline," "article navigation," "in-page navigation," "add TOC to blog," or "TOC for long content." For article SEO template, use article-page-generator.

gabrielmoreira Skill

When the user wants to create or optimize a cookie policy page. Also use when the user mentions "cookie policy," "cookies," "cookie consent," "GDPR cookies," "cookie banner," "cookie notice," "tracking cookies," or "cookie settings." For legal overview, use legal-page-generator.

gabrielmoreira Skill

When the user wants to create, optimize, or audit media kit or press page. Also use when the user mentions "media kit," "press kit," "press page," "press resources," "brand assets," "logo download," "press assets," "media resources," or "brand kit." For PR outreach, use public-relations.

gabrielmoreira Skill

When the user wants to create, optimize, or audit migration guides for users switching from competitors. Also use when the user mentions "migration guide," "migrate from X," "switch to [product]," "import from X," or "data migration." For rebrand and redirects, use rebranding-strategy.

gabrielmoreira Skill

When the user wants to create, optimize, or audit solutions pages. Also use when the user mentions "solutions," "solutions page," "by industry," "industry solutions," "by company size," "SMB," "enterprise," "by outcome," "business outcomes," or "how we solve X." For sitewide page planning, use website-structure.

gabrielmoreira Skill

When the user wants to create, optimize, or audit use case pages. Also use when the user mentions "use cases," "use case page," "for [role]," "by persona," "by scenario," "by business goal," "ICP pages," or "audience-specific pages." For sitewide page planning, use website-structure.

gabrielmoreira Skill

When the user wants to add or optimize Twitter Card metadata for X (Twitter) link previews. Also use when the user mentions "Twitter Card," "twitter:card," "twitter:image," "twitter:title," "X preview," or "tweet preview." For Facebook/LinkedIn previews, use open-graph.

gabrielmoreira Skill

When the user wants to optimize URL structure, fix URL issues, or plan URL hierarchy. Also use when the user mentions "URL structure," "URL optimization," "slug," "clean URLs," "URL hierarchy," "URL path," "permalink structure," "URL best practices," "dynamic URLs," or "URL parameters." For per-page slug wording, use url-slug-generator. For canonical consolidation, use canonical-tag.

gabrielmoreira Skill

When the user wants to define, audit, or apply brand strategy—purpose, values, positioning, storytelling, voice, narrative (not only visuals). Also use when the user mentions "brand strategy," "brand story," "brand storytelling," "brand voice," "brand identity," "brand guidelines," "brand purpose," "brand values," "origin story," "brand narrative," "brand personality," "brand archetype," "slide deck branding," "PPT brand colors," or "document style guide." For typography, colors, design tokens, and frontend visuals, use brand-visual-generator.

gabrielmoreira Skill

When the user wants to optimize for AI search visibility (ChatGPT, Claude, Perplexity, AI Overviews). Also use when the user mentions "GEO," "AEO," "generative engine optimization," "AI search visibility," "LLM optimization," "GitHub GEO," "Grokipedia," "optimize for ChatGPT," "AI Overviews," "Bing Copilot," "Yandex AI," "Perplexity optimization," "GEO strategy," or "AI search optimization." For third-party publishing strategy (which platforms to use), use parasite-seo. For GitHub repos, README, and Awesome lists, use github. For Medium.com only, use medium-posts. For Grokipedia edits, use grokipedia-recommendations. For traditional Google SERP strategy, use seo-strategy.

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Make sure to use this skill whenever the user wants to search for jobs in Denmark, find Danish job listings, look up a specific job posting, or asks anything about the Danish job market — even if they don't mention jobindex.dk explicitly. Invoke this skill for questions about open positions, job vacancies, hiring in Denmark, job opportunities in Danish cities or sectors, or when the user wants to find work in Denmark. Also trigger for phrases like "find me a job", "are there any jobs for X in Copenhagen", or "what jobs are available in Aarhus" when the context is Denmark. Trigger phrases include: jobindex, jobsøgning, job i Danmark, ledige stillinger, job opslag, find job, stillingopslag, jobannonce, job vacancy denmark, danish jobs, jobs in denmark, job search denmark, work in denmark, find work denmark, IT jobs denmark, engineer jobs denmark, developer jobs copenhagen, marketing jobs aarhus, jobs aarhus, jobs copenhagen, jobs odense, jobs aalborg, job openings denmark, hiring denmark, job listings denmark,

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Use this skill whenever the user wants to search for jobs in any location or market, find job listings, or look up a specific job posting — in any country, city, or remotely. Invoke for open positions, vacancies, and hiring across any sector or role (software, data, design, marketing, finance, legal, operations, etc.). The location is always supplied explicitly by the user. Trigger phrases: find a job, job search, search for jobs, job openings, vacancies, hiring, positions open, remote jobs, "are there any X jobs in <place>", look up this job posting.

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Dung khi can xay chuoi email hoac Zalo OA gui theo kich ban — welcome series, nurture, promotion, win-back: phan tep, luong automation, subject line, tan suat gui, A/B test va KPI open/click. Kich hoat khi user nhac 'email marketing', 'chuoi email tu dong', 'welcome email', 'email nurture', 'broadcast Zalo OA', 'co list ma khong biet gui gi', 'email khong ai mo', 'cham soc khach qua Zalo'. Khong dung cho — code file HTML email chay duoc tren moi client thi dung skill 49-html-email-template; xay he thong giu chan khach da mua thi dung skill 69-giu-chan-khach-hang; thiet ke qua tang doi thong tin lien he thi dung skill 70-lead-magnet.

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Dung khi can TAO RA anh hoac prompt anh bang AI — anh thuong hieu ca nhan, logo, key visual campaign, anh dang hang ngay, editorial, infographic, mockup web, quote graphic. Tu doc brand identity trong context roi dung prompt, gen anh hoac xuat prompt cho MidJourney, DALL-E, Imagen, Leonardo. Co che do nhan anh reference va tra ve master prompt copy-paste duoc. Kich hoat khi user nhac 'thiet ke anh', 'lam logo', 've banner', 'prompt MidJourney', 'tao key visual', 'lam anh giong anh nay', 'gen anh AI', 'doi mau thuong hieu tren anh'. Khong dung cho — viet brief giao designer lam thi dung skill 42-brief-hinh-anh; quy trinh asset ca campaign thi dung skill 41-campaign-asset-list; video avatar AI thi dung skill 24-ai-avatar-production; UI wireframe tuong tac thi dung web-prototype; animation thi dung motion-frames.

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Dung khi muon bien cach team dung AI thanh mot he thong van hanh — Brand Hub lam nguon su that, chia project theo vai tro, skill chain, data loop, nhip review, va bien an toan cho automation gom phan tang hanh dong, tran chi tieu va kill switch. Kich hoat khi user nhac 'AI marketing OS', 'he thong AI marketing', 'Brand Hub', 'setup Claude Project cho team', 'SOP AI team', 'AI moi nguoi dung mot kieu', 'automation marketing co an toan khong'. Khong dung cho — chi can mot output don le thi dung skill tuong ung nhu 00-ke-hoach-mkt hoac 05-copy-quang-cao; setup do luong thi dung skill 53-tracking-setup.

gabrielmoreira Skill

Dung khi can chot QUY CHUAN NHIN cua thuong hieu de moi nguoi lam ra deu giong nhau — brand personality, he mau, typography, quy tac dung logo, phong cach hinh anh, quy tac component, kich thuoc an pham chuan, cach dat ten va to chuc file. Kich hoat khi user nhac 'brand guideline', 'brand book', 'brand identity', 'style guide', 'quy chuan thuong hieu', 'bang mau thuong hieu', 'moi nguoi lam ra mot kieu', 'khong biet dung font gi'. Khong dung cho — giong noi va cach hanh van thi dung skill 35-brand-voice; cham diem mot thiet ke da lam xong thi dung skill 47-design-review; dinh vi va thong diep thi dung skill 58-positioning.

gabrielmoreira Skill

Dung khi da co huong launch va can QUY TRINH chay cho khong vo tran — timeline T-30 den D+7, checklist tung bo phan content, design, ads, sales, CSKH; war-room ngay launch, escalation matrix va tieu chi roll-back. Kich hoat khi user nhac 'launch playbook', 'quy trinh launch', 'checklist launch', 'war room', 'sap launch ma so sot', 'ai lam gi trong ngay launch', 'SOP ra mat', 'lan truoc launch bi loan'. Khong dung cho — chon phan khuc va thong diep de ra thi truong thi dung skill 59-go-to-market; tong ket bai hoc sau khi launch xong thi dung skill 63-campaign-retrospective; su co truyen thong bung phat thi dung skill 66-crisis-playbook.

gabrielmoreira Skill

Dung khi can chia TIEN marketing di dau bao nhieu — phan bo theo kenh, theo tang pheu va theo thang; ti le test vs scale; nguong tang va nguong cat lo; quy du phong; bang tracker chi tieu va nhip review. Kich hoat khi user nhac 'phan bo ngan sach', 'budget marketing', 'chi bao nhieu cho ads', 'ngan sach quy toi', 'budget allocation', 'nguong cat lo', 'tien it nen do vao dau', 'tieu het budget ma khong biet di dau'. Khong dung cho — tinh nguoc ngan sach can tu muc tieu doanh thu thi dung skill 10-tinh-kpi-nguoc; chia ngan sach chi tiet mot ky ads theo funnel thi dung skill 54-media-plan; ke hoach marketing tong the thi dung skill 00-ke-hoach-mkt.

gabrielmoreira Skill

Dung khi thuong hieu DANG bi tan cong hoac campaign gay phan ung xau — phan loai 5 cap L1 den L5, quy trinh 4 gio dau, template phan hoi tung tinh huong, ai duoc phat ngon, danh sach TUYET DOI khong lam va post-mortem sau khung hoang. Kich hoat khi user nhac 'khung hoang truyen thong', 'crisis', 'bi bao xau', 'review 1 sao lan rong', 'content gay phan ung', 'khach to tren mang', 'dang bi tay chay', 'phai xin loi the nao'. Khong dung cho — theo doi va canh bao som khi chua co su co thi dung skill 15-social-listening; campaign kem ve so lieu chu khong phai su co thi dung skill 03-danh-gia-hieu-suat; tong ket bai hoc sau khi da yen thi dung skill 63-campaign-retrospective.

gabrielmoreira Skill

Chan doan be mat chuyen doi DANG CHAY nhung khong ra don — phan loai 3 truc (loai trang, muc tieu chuyen doi, nguon traffic), chan doan 7 chieu theo dung thu tu tac dong, output 4 nhom sua trong do co ban thay the cho copy, kem che do hoi quy khi sua xong lai kem hon truoc. Kich hoat khi user nhac 'trang khong ra don', 'toi uu chuyen doi', 'CRO', 'landing page khong convert', 'tang ti le chuyen doi', 'sua xong lai kem hon', 'khach vao nhieu ma khong inbox'. Khong dung cho — xay trang moi tu dau thi dung skill 12-brief-landing-page; nghi ngo ads chu khong phai trang thi dung skill 21-audit-ads-performance; muon kiem chung gia thuyet bang so thi dung skill 19-ab-test-setup.

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Publish-readiness gate: 80-item CORE-EEAT audit with weighted scoring, veto checks, and fix plan. 内容质量/EEAT评分

gabrielmoreira Skill

Pull the single most shareable quote out of a testimonial, review, interview, or long text and format it as a clean quote card. Use when asked to make a pull-quote, testimonial graphic, or 'quote card' for social/marketing. Produces a tightly-edited quote with attribution and 2-3 alternates, structured to look great exported as a PNG from the playground.