Marketing & Growth

stefanomartiradonna Bundle

Radar bisettimanale per la content strategy: monitora i post LinkedIn recenti degli autori di riferimento (watchlist) + le conversazioni sui temi core (posizionamento B2B, early stage, growth, product marketing, GTM), li mappa sui POV del sistema content-flywheel e produce un Google Doc con 5-8 angle prioritizzati per post e articoli. Usa quando l'utente dice "content radar", "radar bisettimanale", "lancia il radar", "cosa hanno pubblicato gli autori nelle ultime 2 settimane", o quando il cron bisettimanale lo invoca. NON aggiorna la knowledge base: propone solo candidati.

stefanomartiradonna Bundle

Assiste nella creazione di articoli per la newsletter "da 0 al PMF" su product marketing, positioning, GTM e startup strategy. Usa quando l'utente dice "scrivi un articolo", "ho un'idea per la newsletter", "riscrivi questo pezzo", "dammi degli angle", "che tipo di articolo ci faccio", "aiutami con la newsletter", "ho degli appunti da trasformare in articolo", carica un testo grezzo o appunti da strutturare, o chiede aiuto con titoli, hook, struttura di un pezzo. Classifica il contenuto tra 10 categorie editoriali (how-to, case study, teardown, opinion, ricerca, storytelling, product thinking, metriche, GTM, brand), propone angle alternativi, genera headline e hook, analizza la struttura e scrive nello stile dell'autore. Usa questa skill anche quando l'utente menziona "newsletter", "Substack", "pezzo", "articolo", "bozza" nel contesto di scrittura editoriale su temi di prodotto, marketing o startup. Non usare per social media post standalone, email marketing, o contenuti non legati alla newsletter.

stefanomartiradonna Skill

Build or pressure-test your Ideal Customer Profile from actual customer data. Use when defining ICP from scratch, validating an existing one, or sharpening targeting that has drifted. Covers market energy segments (M1/M2/M3), ECP vs ICP distinction, firmographic and deep-dive segmentation, winning indicators, buying triggers, buying committee, negative ICP, and operationalization.

stefanomartiradonna Bundle

Costruisce e audita Business Case con il metodo di Leah Tharin (ProducTea) — il processo a 4 step Draft → Breaking it up → Evaluate (Confidence/Impact/Effort) → Connect to Value Capture. Parte da un'assunzione centrale, la scompone nei canali/driver di valore, valuta ogni driver con il color system 🔴🟡🟢 e le matrici Impact/Confidence, stima l'Effort (Difficult vs Complex) e traduce tutto in upside di revenue espresso in range, con vista risk-adjusted e piano di de-risking. Multi-contesto: feature di prodotto, iniziativa GTM/marketing, deliverable di consulenza. Usa quando l'utente deve decidere se un'opportunità vale l'investimento prima di impegnare risorse, quando deve "mettere in numeri" un differentiator, o quando deve presentare un caso a leadership/cliente. MANDATORY TRIGGERS: business case, crea un business case per, costruisci il business case, vale la pena costruire X, vale la pena investire in, quanto vale questa opportunità, stima l'uplift di, value capture, business case per questo differentiato

stefanomartiradonna Bundle

How Small Brands Growth

stefanomartiradonna Bundle

Use when asked to create a campaign brief, plan a demand generation campaign, write a go-to-market brief, or structure a marketing campaign from scratch. Covers B2B and B2C campaigns across paid, organic, email, events, and content channels.

stefanomartiradonna Bundle

B2B Positioning Diagnostic & Builder — guided facilitation through April Dunford's 5-step framework. Diagnoses positioning problems, builds positioning from scratch, helps multi-product companies decide architecture. Trigger when users want to: understand why they lose deals or attract wrong customers, figure out competitive alternatives and differentiated value, choose a market category, build/audit a positioning canvas, position multiple products, reposition for a new segment, or distinguish positioning vs marketing problems. Also: "prospects don't get what we do", "wrong competitors", "should we reposition", April Dunford. NOT for homepage copy (use saas-homepage-analyzer), sales decks, content writing, pricing pages. MANDATORY TRIGGERS: positioning, positioning audit, competitive alternatives, differentiated value, market category, ICP, reposition, multi-product positioning.

stefanomartiradonna Bundle

Alex Estner's 3-Step SaaS Positioning Framework — Primary Anchor + Secondary Angle + Combination. Choose how buyers classify your product, then differentiate inside the chosen anchor, then articulate clearly. Use when building positioning for early-stage B2B SaaS, auditing existing positioning with the anchor lens, deciding between Activity / Use Case / Product Category / Competitive Alternative anchor, choosing secondary differentiation (Niche Down / Low-Cost / Premium / Unique Attribute / Lite / Mix), or translating positioning into the right social proof and asset formats per anchor. Faster and more prescriptive than Dunford's 5-step. Best for pre-PMF and post-seed founders who need a positioning bet now, not perfect data later. MANDATORY TRIGGERS: positioning estner, framework estner, Alex Estner, primary anchor, secondary angle, decision tree positioning, activity positioning, use case positioning, product category positioning, competitive alternative positioning, che anchor uso, level of specificity pos

stefanomartiradonna Bundle

Imposta o diagnostica un programma inbound con la mappa delle quattro superfici (domanda esistente/latente × superficie tua/in prestito). Decide in quale quadrante l'azienda sta davvero giocando partendo dalle richieste già arrivate, stabilisce la sequenza dei quadranti in base a ticket e durata della decisione, e chiude con un patto di misurazione che impedisce il taglio del programma al mese quattro. Usa quando l'utente dice "dobbiamo lavorare sull'inbound", "come imposto l'inbound", "l'inbound non porta risultati", "il blog non genera lead", "da dove nascono le nostre richieste", "da dove arrivano i clienti", "stiamo buttando soldi nei contenuti", "mappa delle quattro superfici", "quattro superfici", "superficie tua o in prestito", "in che quadrante siamo", "test delle venti richieste", "quanto investo in brand e quanto in attivazione". Do NOT use for scelta dell'engine operativo e channel mix (usa mkt1-channel-strategy), brief di una singola campagna con budget (usa demand-gen-campaign-brief), quali asset

stefanomartiradonna Bundle

Produce analisi giornalistiche long-form di aziende reali (startup, scale-up, unicorni) per la rubrica Company Teardown della newsletter "da 0 al PMF". Copre origini, acquisizione primi clienti, positioning, GTM evolution, e — opzionalmente — unit economics e salute finanziaria. Usa quando l'utente dice "fai il teardown di [azienda]", "analisi company teardown", "scrivi il teardown di [azienda]", "rubrica teardown", "analisi [azienda] per la newsletter".

stefanomartiradonna Skill

Overview

stefanomartiradonna Bundle

Crea preventivi personalizzati per il ruolo di Product Marketing Fractional per startup tech (B2B/B2C, early stage e growth). Trigger - "preventivo per startup", "proposta PMM", "preventivo product marketing", "proposta fractional per startup". Do NOT use per preventivi Direttore Marketing PMI (usa preventivo-direttore-marketing).

stefanomartiradonna Skill

Overview

stefanomartiradonna Bundle

Crea preventivi personalizzati per il ruolo di Direttore Marketing Fractional per PMI italiane. Trigger - "preventivo per PMI", "proposta direttore marketing", "preventivo dir marketing", "proposta fractional PMI", "preventivo per azienda". Do NOT use per preventivi PMM startup (usa preventivo-pmm-fractional).

arthurzakirov Skill

Draft high-leverage technical/project articles that use a curiosity-gap title, SCQA introduction, story-first narrative, non-arrogant positioning, confidentiality-safe abstraction, and a reusable operating-system takeaway. Use when the user wants to turn a project, achievement, incident, or career story into a publishable long-form article or narrative draft.

arthurzakirov Skill

Use this skill when creating, auditing, or redesigning a public GitHub repository so the repository is easy to understand, trust, share, install, and contribute to. Use together with github-repo-product-naming whenever naming, renaming, positioning, repo slug, About description, or product identity matters.

arthurzakirov Skill

Use when a user wants to turn Career Positioning OS resume content into a RenderCV YAML file, install or use the external RenderCV agent skill, or render a resume/CV PDF without reimplementing RenderCV's schema, CLI, themes, or PDF generation.

artherahq Bundle

Compute or review a Gamma Exposure (GEX) / dealer-hedging-behavior estimate from options open interest before it gets reported as if it were an observed fact. Trigger for "GEX", "gamma exposure", "gamma squeeze", "gamma wall", "zero gamma flip", "dealer positioning", "做市商对冲", "伽马敞口", "波动率压制/放大", "0DTE flows", "净伽马", or whenever the user is inferring options-dealer hedging pressure from open interest and implied volatility, building a GEX chart/panel, or about to state a GEX regime call ("dealers are long/short gamma at X") as if it were measured rather than estimated under an assumption. Also trigger when reviewing GEX-computation code for a silent sign or scaling bug — the failure mode this skill exists to catch produces a plausible-looking wrong answer, not a crash. Do NOT trigger for a plain options-chain display (bid/ask/volume/greeks per contract, no hedging inference) or for risk exposure of options the user actually holds — that is `risk-assessment`.

artherahq Bundle

Build or review UI for a terminal, IDE, trading/data dashboard, admin/ops tool, or any dense data-driven desktop/web app — as opposed to a marketing site or landing page. Trigger for "review my sidebar", "why does this look unfinished", "dashboard feels too sparse/too dense", "Electron window has a weird line at the edge", "make this table easier to scan", "这个侧边栏要怎么改", "为什么这个终端界面看起来不对", or when reviewing a finished screen/component in one of these product categories before shipping it. Portable: every reference file here is self-contained prose with no script dependency — it works pasted as instructions into any assistant, not only inside this harness. Do NOT trigger to invent a generic app aesthetic from a blank slate (use `ui-ux-pro-max`), to match one specific reference product's own conventions like TradingView/X/Trading212 (use `trading-ui-patterns`), or to freeze the user's own palette/spacing into reusable tokens (use `ui-design-system`) — this skill is the density/composition/native-chrome discipline

bluerock-io Skill

Core Messaging Doc — point a small agent team at a brand's website and get the doc every later draft leans on: positioning, voice, and the phrases the brand actually uses. Use when I say "build my messaging doc", "distill my messaging", "messaging doc for <site>", "what does our site actually say", or paste a website URL and ask for the brand's messaging. Runs site-reader → distiller and writes the doc to my-work/messaging-doc/. A short guided intake, one URL, and anything I paste — no exports, no logins, no integrations.

bluerock-io Bundle

Session 2 of the BlueRock for AI Builders learning path — your first win: point a small team of agents at something real and get back a finished work product (sales and operations: a one-page account scorecard; marketing: a core messaging doc for your brand), then close out like a builder. About 5 minutes. Run via /bluerock:learn or directly with /bluerock:learn-meet-your-first-agent-team.

rweisssieker-xp Skill

Use when positioning the Dataverse AI Action Platform against classic Power Apps, Copilot-style assistance, or app-centric software. Produces strategy, USP, and messaging guidance only.

duyet Bundle

turn a product or marketing URL, pasted script, or brief into a product launch video, including SaaS promos, feature reveals, app launches, company promos, and product marketing videos. Use this skill when the user wants to market, launch, promote, or reveal a product. Do not use it for general non-launch website tours, non-product topic explainers, GitHub pull requests, captioning existing footage, or short unnarrated motion graphics. If the intent is unclear, route through /hyperframes first.

latifox Skill

Maps the full competitive landscape — direct, indirect, substitute, and emerging competitors — with positioning gap analysis, review mining, and market_insights-calibrated saturation scoring. Feeds into idea-scoring, cac-modeler, pricing-and-wtp, and tam-sam-som-builder.

latifox Skill

Estimates TAM, SAM, and realistic SOM for a B2C app idea using triangulated bottom-up methodology anchored to market_insights trend data, competitor revenue proxies, and community size signals. Includes indie capture rate benchmarks and growth-rate adjustments by trend velocity.

latifox Skill

Classifies the user into an ICP tier (beginner/builder/growth) based on experience, constraints, and goals. Run once per user session before any workflow.

obedience-corp Skill

Discover and reference other camps, projects, and files across camp boundaries. Use when the user mentions another camp or campaign by name, references work done "in another project/camp", or needs to find/copy/compare code across camps.

obedience-corp Skill

Choose the correct commit command in a camp, also called a campaign. Use when you are about to commit and need to select `camp commit`, `camp p commit`, `fest commit`, or intentional root pointer sync via `camp refs-sync`.

obedience-corp Skill

Orient within a camp's directory structure. Use when deciding where work belongs (intents vs festivals vs design vs docs vs dungeon), especially when a task is not yet planned or folder ownership is unclear.

obedience-corp Skill

Manage a camp's intents, dungeons, and workflow collections with `camp`. Use when capturing ideas, promoting intents to festivals, archiving work, or moving workflow items between statuses.

fabio-baumgartner Bundle

Prüft, ob ein Unternehmen in den Antworten von KI-Assistenten wie ChatGPT, Perplexity und Google-KI auftaucht, und leitet konkrete Maßnahmen ab, inklusive llms.txt und strukturierter Inhalte. Nutze diesen Skill, wenn der User sagt "KI-Sichtbarkeit", "tauche ich in ChatGPT auf", "von KI empfohlen werden", "llms.txt", "KI-SEO", "AI SEO", "AEO", "GEO", "AI visibility", "show up in AI answers", "get cited by ChatGPT", "optimize for Perplexity".

fabio-baumgartner Bundle

Schreibt suchmaschinenoptimierte Artikel von der Suchintention über die Gliederung bis zum fertigen Text mit Meta-Title, Meta-Description und Vorschlägen für interne Verlinkung. Nutze diesen Skill, wenn der User sagt "SEO-Artikel", "Blogartikel für Google", "Artikel zu diesem Keyword", "Ratgeber-Artikel schreiben", "SEO-Text", "write an SEO article", "blog post for keyword", "SEO content", "article that ranks".

factory-x-contributions Skill

Identifies all actors in the value creation ecosystem and maps their roles, contributions, and positioning. Use for ecosystem design, partner mapping, role clarification, or when designing who contributes what in a data-driven business model.

factory-x-contributions Skill

Defines the pricing strategy, price positioning, architecture, discount rules, KPI guardrails, and go-to-market test plan. Includes a closing checklist to verify all viability elements are complete and consistent.

lytics Skill

Flow/journey CRUD and step management for campaign orchestration. Use when the user wants to list, view, create, update, or delete flows, journeys, or campaign steps.

lytics Skill

Guided flow/journey creation from business intent -- multi-step campaigns with delays, conditionals, A/B tests, and exports. Use when the user wants to create a campaign, build a journey, or design a multi-step marketing flow.