FerroxLabs

@ferroxlabs source repo

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Convert Proof · ferroxlabs
Apply Conversational Proof to any claim: claim → evidence → reason → move-on pattern, with a library of 5 proof types (Anecdote, Receipt, Drive-By, Namecheck, Because). Outputs proof-blocks woven through copy, never an isolated proof section. Use when a draft makes claims that need to be believed and you want proof that reads like conversation, not a credentials wall. Not for designing testimonial graphics (use convert-proof-stack) and not for sourcing testimonials (that's a research task, not a copy task).

37 repo stars
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Convert Voice · ferroxlabs
Apply The Donahoe Voice Rules: sentence mechanics, word choices, structural moves, and the Bullshit Filter as a checklist. Operating system for every piece of copy - every headline, email, sales page, ad - passes through these non-negotiable rules. Use when a draft exists in some voice (yours, AI default, marketing-bro) and you need to bring it to Donahoe Voice - first-person, contractions, specific, no marketing-speak, reads aloud natural. Not for engineering momentum (use convert-chute) and not for the standalone Bullshit Filter pass (use convert-bullshit-filter).

37 repo stars
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Funnels Tripwire · ferroxlabs
Design the tripwire offer - a $1–$47 entry product that converts a subscriber into a buyer. Sets the price, format, immediate-value mechanic, OTO-bridge to the core offer, and the buyer-ID effect mechanics that make tripwire-buyers 5–10x more likely to ascend. Use when the user has email opt-ins but no buyer-ID yet, or when leads aren't ascending to the core offer because they've never paid anything. Not for designing the lead magnet above it (use /funnel lead-magnet) or the core offer below it (use /funnel offer).

37 repo stars
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Wayland Bullshit Clean · ferroxlabs
Run the Bullshit Filter on a single draft, automatically fix the three weakest lines, and return a cleaned copy. Use when the user has one draft of marketing or sales copy and wants it filtered for weak, vague, or hype-laden lines and rewritten in voice. Do NOT use when the user wants a full audit and score (use wayland-conversion-audit) or a whole directory of drafts cleaned at once (use wayland-bullshit-clean-batch).

37 repo stars
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Wayland Campaign Brief · ferroxlabs
Build a campaign brief detailed enough that creative can execute without re-asking. Captures goal, KPI, offer, audience, and timeline, infers the one specific angle that makes the campaign distinct, then produces the brief, an asset list with specs, and a per-asset creative spec. Use when the user wants a structured, multi-step process to turn a campaign goal into an executable brief plus an asset list and creative spec. Do NOT use for a single piece of copy or a one-line angle question that one atomic copy skill can answer without building the full brief.

37 repo stars
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Wayland Discovery Prep · ferroxlabs
Prep a tailored discovery call end-to-end: research the prospect, assess ICP fit, build a tailored call script, and surface the red flags to listen for. Use when the user has an upcoming discovery call with a specific prospect and wants a tailored script plus a disqualification checklist before the call. Do NOT use for building a cold outreach sequence (use wayland-outreach-build) or for diagnosing a deal that has already stalled (use wayland-deal-forensic).

37 repo stars
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Wayland Forecast Build · ferroxlabs
Build a bottom-up 12-month forecast with explicit assumption checkpoints. Builds a revenue model and an expense model, consolidates them, and produces bear/base/bull scenarios. Use when the user wants a structured multi-step process to build a 12-month financial forecast from the ground up. Do NOT use for a quick projection an atomic finance skill can answer in one step.

37 repo stars
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Wayland Morning Report · ferroxlabs
Run the pre-open brief off the user's own TradingView chart: load their morning layout, read what their indicators are showing across their watchlist, write a standalone HTML brief into the deliverables directory named in the run instructions, then state plainly whether the run was complete, partial, or empty. Use when the user wants the morning report, the daily brief, or a pre-open scan of their watchlist, run unattended on a schedule or on demand. Do NOT use for intraday signals, for placing orders, or for any request that needs a broker. This workflow reads a chart and computes nothing.

37 repo stars
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Wayland Outreach Build · ferroxlabs
Build a cold outreach sequence: ICP-targeted, multi-touch cadence with per-touch copy and response branches for when prospects engage, ignore, or object. Use when the user wants a complete cold outreach kit: a recommended cadence, a full multi-touch sequence, and follow-up branches. Do NOT use for prepping a single discovery call (use wayland-discovery-prep) or building an ICP from scratch (use wayland-icp-build).

37 repo stars
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Wayland Webinar Funnel · ferroxlabs
Conviction-webinar funnel design. Builds registration, pre-show drip, presentation outline, close, and post-webinar cart-close sequence around the offer sold at the close, with price driving the architecture. Use when the user wants a structured, multi-step process to design a webinar funnel for a warm-or-warmer audience and a high-AOV offer. Do NOT use for a single webinar asset (one email, one slide) or a question one atomic skill can answer without designing the full funnel.

37 repo stars
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Convert Mobile · ferroxlabs
Compress the Donahoe Method into mobile-first single-column layouts: thumb-zone CTA placement, Fitts-sized touch targets, mobile reading-pattern adaptation, sticky bottom CTA, and Method-density preservation under 375px width. Use when designing or rebuilding mobile rendering of a sales page, VSL page, lead-magnet page, or any direct-response asset where mobile traffic dominates and the Method must hold without losing layers. Not for desktop-first spec (use /convert above-fold or /convert scroll-rhythm) and not for native mobile-app design.

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Funnels Evergreen · ferroxlabs
Design an evergreen / auto-webinar funnel - registers → simulated-live broadcast → offer page → cart with deadline-driven scarcity. Specifies the registration cadence, replay rotation, scarcity mechanics, deadline-funnel mechanics, and the trust-preserving disclosure rules. Use when the user has validated a live webinar (5%+ attendee-to-sale) and wants to scale it without delivering live, OR is launching an evergreen course business. Not for designing a live one-time webinar (use /funnel conviction-webinar) or a launch-style event (use /funnel cart-cycle-launch).

37 repo stars
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Wayland Cashflow Review · ferroxlabs
Interactive cashflow review. Parses bank actuals, computes forecast variance and a 30-day projection with red/yellow/green status, then turns it into action recommendations. Use when the user wants a structured multi-step cashflow review from raw bank data to a shipped review document. Do NOT use for a single cashflow lookup an atomic finance skill can answer.

37 repo stars
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Wayland Contract Review · ferroxlabs
Triage a contract end-to-end: identify the contract type, run a clause-by-clause risk review with severity flags, propose red-lines, and produce a counsel-routing list of clauses that require attorney sign-off before execution. Use when the user wants a structured, multi-step legal triage of a contract before signing, including red-line suggestions and an escalation list for counsel. Do NOT use for a single quick question about one clause, or as a substitute for licensed legal advice. This produces drafts and triage only; counsel review is required.

37 repo stars
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Wayland Voice Bootstrap · ferroxlabs
Bootstrap a writing voice profile using the Ghostwrite Yourself interview: 22 questions across six voice dimensions, synthesized into a profile, saved to voice-notes.md, and validated on a sample post. Use when the user wants a structured multi-step process to capture their writing voice into a reusable profile other content workflows can apply. Do NOT use for a one-off rewrite or a quick tone tweak; this is the setup step that produces the voice profile other workflows depend on.

37 repo stars
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Convert Bullets · ferroxlabs
Generate Donahoe bullets across 4 types - Keyhole, Flip, Snapshot, Scar - mixed for rhythm. Each bullet is a miniature persuasion engine that creates a curiosity gap only the product resolves. Use when authoring the "what's inside" / "what you get" / feature section of a sales page, VSL, lead-magnet pitch, or course module list. Not for ordinary feature lists or specs (those go in plain prose) and not for headline-only generation (use convert-open Layer 1).

37 repo stars
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Convert Package · ferroxlabs
Build a complete sales asset end-to-end via The Donahoe Method: diagnostic → primitives → fingerprint → page → integrity-gate → visual → audit → report. Composite orchestrator that calls 14-16 sub-skills via delegate_task in an 8-phase DAG (sequential where dependencies require it, parallel where they don't). Produces a client-ready full-asset bundle. Use when the user has a product brief and wants the full agency-replacement deliverable in one run - not for single-primitive work. Not for live-page audit (use /market landing) and not for partial Method runs (call individual /convert sub-skills).

37 repo stars
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Wayland Case Study Build · ferroxlabs
Build a customer case study end to end: capture the brief, infer the narrative arc, draft the story, humanize it to the author's voice, then repurpose it into email, LinkedIn, and X-thread derivatives. Use when the user wants a structured multi-step process to turn a customer story or call transcript into a polished case study with derivatives. Do NOT use for a quick testimonial blurb or a single edit that one content skill can produce without the full build-and-repurpose chain.

37 repo stars
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Wayland Competitor Watch · ferroxlabs
Scan a set of competitors, flag what changed since the last scan, and draft a brief on what is new. A fast, deterministic monitoring pass that resolves its competitor source from an attached list or a wired research source, detects deltas against a prior scan, and writes a weekly brief. Use when the user wants to run a competitor monitoring scan and get a short brief on changes since the last run. Do NOT use for first-time deep competitor research or positioning work; use the competitor deep research workflow for that.

37 repo stars
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Wayland Conversion Audit · ferroxlabs
Score existing copy 0-100 against The Donahoe Method, prioritize the rewrites, and present a revised draft. Use when the user has a piece of sales or marketing copy and wants a scored diagnosis plus a Method-aligned, Filter-cleaned revision. Do NOT use when the user wants to write copy from scratch (use wayland-full-sales-asset) or only a quick weak-line cleanup (use wayland-bullshit-clean).

37 repo stars
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Wayland Full Sales Asset · ferroxlabs
Write a complete long-form direct-response sales letter end-to-end: temperature, four-layer open, three locks, body and bullets, proof, and a Cascade Close. Use when the user wants a full sales letter built from scratch using The Donahoe Method, reviewing at each major beat. Do NOT use when the user only needs an audit of existing copy (use wayland-conversion-audit), a close rebuild (use wayland-close-rebuild), or a VSL (use wayland-vsl-build).

37 repo stars
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Wayland Listing Optimize · ferroxlabs
Audit and optimize a single product listing end to end: diagnose the conversion bottleneck, run a full audit, rewrite the listing, and produce an A/B test plan to validate the change. Use when the user wants a structured multi-step process to improve one listing's copy, structure, and conversion levers. Do NOT use for a quick catalog triage pass (use listing-audit-pick) or a single-line copy tweak.

37 repo stars
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Wayland Winback Campaign · ferroxlabs
Design a winback campaign end to end: define and segment lapsed customers, build the comeback offer, then write the email sequence that re-engages them, with review gates before shipping. Use when the user wants a structured multi-step process to re-engage lapsed or one-time customers with a segmented offer and a timed email sequence. Do NOT use for a single re-engagement email or a question one atomic skill can answer.

37 repo stars
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Convert Oto Page · ferroxlabs
Author One-Time Offer pages: post-purchase upgrade with single accept/decline decision, urgency framing, and tight Method-applied copy. Emits brief + paste-ready HTML/CSS with one-click yes/no markup. Use when the user has a flagship product purchased and needs an immediate post-checkout upgrade page. Not for cross-sells (see /convert cross-sell-page) or downsells (see /convert downsell-page) and not for cold-traffic sales pages.

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Convert Vsl Page · ferroxlabs
Author the page that hosts a Video Sales Letter: video embed, headline + subhead above the player, buy-button reveal mechanics, supporting copy below the fold, and Method audit footer. Emits brief + paste-ready HTML/CSS. Use when the user has (or will record) a VSL and needs the page that delivers it to traffic. Not for the VSL script itself (see /convert vsl) and not for written long-form sales pages (see /convert sales-page).

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Funnels Lead Magnet · ferroxlabs
Design and select the lead magnet - the free asset that converts traffic to email list. Picks format (PDF / checklist / template / mini-course / quiz / calculator / discovery-call / sample-chapter), names it, structures it, and matches conversion benchmarks per type to audience awareness level. Use when the user has traffic but no opt-in yet, or when their existing lead magnet is converting below benchmark and needs a redesign. Not for designing the opt-in PAGE that sells the magnet (use /convert lead-magnet-page) or the tripwire offer below it (use /funnel tripwire).

37 repo stars
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Wayland Runway Projection · ferroxlabs
Project runway across bear/base/bull scenarios with a date-of-zero per scenario and action triggers. Use when the user wants a structured multi-step process to project cash runway and set the rules for what to do as cash falls. Do NOT use for a single runway number an atomic finance skill can answer.

37 repo stars
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Business Ops Sop Generator · ferroxlabs
Build a standard operating procedure end to end: capture the process brief, infer its shape, draft the SOP, derive a run checklist, and define the metrics that prove it is working. Use when the user wants to turn a fuzzy, in-someone's-head process into a documented, repeatable SOP with a checklist and success metrics. Do NOT use for a single quick edit to an existing SOP, or when the user only needs a one-line answer rather than a structured multi-step build.

37 repo stars
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Business Ops Weekly Review · ferroxlabs
Pull the week's metrics from the provided data sources and draft a weekly business review covering wins, blockers, and next-week priorities, with continuity from the prior week's review when available. Use when the user wants an automated weekly review assembled from finance, sales, and support data sources. Do NOT use for monthly or quarterly reviews, or when there is no underlying data to pull metrics from.

37 repo stars
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Wayland Employment Package · ferroxlabs
Build an employment agreement bundle: offer letter with at-will language, IP assignment, and restrictive covenants (non-compete / non-solicit) checked against the jurisdiction's enforceability rules, ready for counsel review. Use when the user wants a structured, multi-step process to assemble a full employment-agreement package and needs jurisdictional non-compete flags surfaced. Do NOT use for a single quick offer letter with no IP or restrictive terms, or as a substitute for licensed legal advice. Outputs are drafts; counsel review is required.

37 repo stars
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Wayland Full Funnel Design · ferroxlabs
Full-stack direct-response funnel design. Maps entry through backend (lead-magnet, tripwire, core offer, backend continuity) with copy specs and a complete ascension ladder, validated against unit economics at every stage. Use when the user wants a structured, multi-step process to design a complete funnel architecture around an offer, from first-touch to lifetime value. Do NOT use for a single funnel stage in isolation or a question one atomic funnel skill can answer; use the dedicated single-stage skill instead.

37 repo stars
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Wayland Hr Onboard Package · ferroxlabs
Build a complete onboarding package for a new hire: a first-week plan, a 30/60/90-day milestone plan, and a paperwork checklist, shaped to the role and level, with review checkpoints before shipping. Use when the user wants a structured, multi-step process to produce a full onboarding package for a specific new hire. Do NOT use for a single onboarding checklist item or a one-line first-day note that one atomic skill can answer.

37 repo stars
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Wayland Listing Audit Pick · ferroxlabs
Pick one product listing from an inventory source, run a quick audit on it, and produce targeted improvement recommendations. A fast, deterministic triage pass over a catalog. Use when the user wants to surface a single weak listing from their inventory and get an immediate audit plus recommendations. Do NOT use when the user already has the specific listing in hand and just wants a deep rewrite (use the full listing-optimize workflow instead).

37 repo stars
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Wayland Positioning Sprint · ferroxlabs
Positioning sprint that ends in a defensible position statement and a per-audience messaging matrix. Infers the competitive set, maps competitors, audits the brand against that map, recommends a position (what you stand for, against, and who it is not for), then translates it into messaging per audience. Use when the user wants a structured, multi-step process to define or sharpen market positioning and produce messaging tailored to each audience segment. Do NOT use for a single tagline tweak or one-line positioning question that an atomic skill can answer without running the full sprint.

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Wayland Prep Due Diligence · ferroxlabs
Build a due-diligence readiness pack for a fundraising round: anticipated DD question set, a recommended data-room folder structure, per-question response drafts, and a readiness checklist showing what is done versus what still needs gathering. The agent infers the question set for the stage and investor archetype, then structures, drafts, and checklists the responses. Use when the user wants a structured multi-step process to prepare for investor due diligence and assemble a data-room-ready pack. Do NOT use for a single DD question, a one-off document request, or a question one atomic skill can answer.

37 repo stars
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Wayland Support Kb Article · ferroxlabs
Build a self-serve knowledge-base article from a recurring support ticket: infer search intent, draft the article, then add an if-this-then-that troubleshooting tree. Use when the user wants a structured, multi-step process to turn a representative ticket and its resolution into a published-quality KB article with a troubleshooting tree. Do NOT use for a one-paragraph FAQ answer or a single edit that one atomic skill can answer.

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Wayland Support Week Batch · ferroxlabs
Run the weekly support batch deterministically: pull weekly metrics, check SLA compliance, and detect recurring patterns across the week's tickets in one pass. Use when the user wants an automated, multi-step weekly support roll-up from a ticket export, producing metrics, an SLA-compliance status, and detected patterns. Do NOT use for triaging a single live ticket or answering one ad-hoc support question that one atomic skill can answer.

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Convert Above Fold · ferroxlabs
Engineer above-fold hierarchy for direct-response pages: 5-second comprehension test, hero rhythm, primary CTA placement, and visual scaffolding for the Four-Layer Open. Produces a wireframe spec + paste-ready HTML/CSS for the first viewport. Use when designing or rebuilding the top-of-page that must answer "what / who / next" in five seconds while seating Layer 1 (Nerve Strike) of the Open. Not for full-page sales-page assembly (use /convert sales-page) and not for live-URL teardown (use /market landing).

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Convert Sales Page · ferroxlabs
Author long-form direct-response sales pages: section architecture, full body copy, paste-ready HTML/CSS, and Method audit footer. Applies The Donahoe Method top-to-bottom across 16 sections. Use when the user has a product and needs a complete sales page built from a brief - not a teardown of an existing URL. Not for auditing live URLs (use /market landing) or rewriting existing copy (use /convert rewrite). For squeeze/opt-in pages use /convert squeeze.

37 repo stars
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Convert Transition · ferroxlabs
Apply the Donahoe Transition System: 10 moves (Comparison Bomb, Escalation, Aside Bomb, Interrupt, Dismiss, Diagnostic, Assumed Agreement, Internal Moment, Admission, Energy Drop) that move copy through energy and momentum, never through filler phrases. Use when a draft has clunky transitions or "here's the thing" / "let me be straight with you" filler that signals the writer ran out of ideas. Not for full-draft momentum engineering (use convert-chute) and not for opening hooks (use convert-open).

37 repo stars
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Business Ops Monthly Review · ferroxlabs
Pull the month's metrics from the provided data sources and draft a monthly business review, with trend continuity from the prior monthly review when available. Use when the user wants an automated monthly business review assembled from the month's data sources. Do NOT use for weekly or quarterly reviews, or when there is no underlying data to pull metrics from.

37 repo stars
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Wayland Build Investor Deck · ferroxlabs
Build an investor pitch deck end to end: from the narrative story arc through slide-level briefs, full slide content, narrative tightening, and speaker notes. The agent infers the story arc that makes the round credible to the investor archetype, drafts each slide's argument and proof, then tightens the narrative and produces what to say beyond the slide. Use when the user wants a structured multi-step process to produce a complete investor deck (story arc through speaker notes) for a fundraising round. Do NOT use for a single-slide tweak, a one-off copy edit, or a question one atomic pitch skill can answer.

37 repo stars
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Wayland Launch Status Batch · ferroxlabs
During-launch daily status workflow. Pulls live launch metrics from the available data sources, flags issues against those metrics, and drafts a daily standup. Runs fast and deterministically with no required user interaction. Use during an active launch when the user wants a quick daily pull of metrics, issues, and a standup draft. Do NOT use for pre-launch planning or building assets, and never fabricate metrics when a data source is missing.

37 repo stars
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Wayland Pricing Stress Test · ferroxlabs
Stress-test pricing across bear/base/bull scenarios. Covers elasticity, contribution margin, and LTV/CAC implications, ending in a recommendation memo. Use when the user wants a structured multi-step process to test a price change across scenarios before committing. Do NOT use for a single pricing question an atomic finance skill can answer.

37 repo stars
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Convert Bridge Page · ferroxlabs
Author advertorial / pre-sell / listicle bridge pages: cold-traffic decompression content that warms the reader before they hit the squeeze or sales page. Emits brief + paste-ready HTML/CSS in editorial style. Use when the user is sending cold paid traffic that would bounce off a direct sales page and needs a content-style warm-up surface. Not for the squeeze or sales page itself (see /convert squeeze-page, /convert sales-page) and not for blog-as-content-marketing (different intent).

37 repo stars
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Convert Fingerprint · ferroxlabs
Develop the Fingerprint - the only-you POV / contrarian take / vivid voice moment that lives inside the Four-Layer Open and recurs across the asset. Outputs a fingerprint pack: signature moments, contrarian takes, vivid images, and seller-specific phrases that make copy unswappable. Use when copy reads "fine" but generic - when swapping the seller's name for a competitor's wouldn't change anything - and you need the distinctly-this-person voice layer. Not for the full Four-Layer Open generation (use convert-open) and not for the Voice Rules pass (use convert-voice).

37 repo stars
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Convert Proof Stack · ferroxlabs
Engineer visual proof stacks that map to the Donahoe Method's 5 proof types: testimonial layouts (text + photo + name + result), logo bars, video > text hierarchy, quote-photo-result cards, numerical proof, case studies. Specs paste-ready HTML/CSS for each pattern + placement rules across the page. Use when designing the proof zone of a sales page, VSL page, lead-magnet page, or any asset where Lock 2 (Trust) needs visual scaffolding. Not for writing testimonial copy from scratch (use /convert proof) and not for live-page proof teardown (use /market landing).

37 repo stars
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Convert Temperature · ferroxlabs
Classify reader temperature on the 5-level scale: Ice Cold / Cool / Warm / Hot / Boiling. Sets length, depth, education burden, and approach for every other Method primitive that follows. Use when starting a new asset and you need to calibrate how much teaching, proof, and persuasion to load before writing. Not for auditing an existing asset's tone (use convert-audit) and not for designing the offer (use funnels-offer).

37 repo stars
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Convert Three Locks · ferroxlabs
Architect the Three Locks persuasion sequence: Lock 1 Want (sell the state), Lock 2 Trust (earn belief through proof + voice), Lock 3 Excuse (give the rational justification). Outputs the lock-by-lock blueprint that the rest of the asset writes against. Use when planning the persuasion architecture of a sales page, VSL, or long-form email before drafting copy. Not for writing the open (use convert-open) or the close (use convert-close) - this designs the middle architecture they bridge.

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Funnels Build Campaign · ferroxlabs
Subordinate composite called by /launch - orchestrates the funnels family (offer + ladder + lead magnet + tripwire + sequence) and hands off to convert-* skills for asset authoring. Internal to the campaign-suite super-composite, not the top-level user entry. Use when /launch routes here as part of its DAG, OR when a power user wants only the funnels half (architecture without assets). Not for top-level campaign builds (use /launch instead - /launch is the user-facing entry that includes both architecture AND assets).

37 repo stars
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Wayland Bullshit Clean Batch · ferroxlabs
Batch Bullshit Filter: scan a directory of markdown drafts, run the Filter on each, and save a cleaned version of every draft. Use when the user has a folder of markdown copy drafts and wants the whole set filtered and cleaned in one pass. Do NOT use for a single draft (use wayland-bullshit-clean) or when the user wants a scored audit rather than an automated cleanup.

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Wayland Evergreen Conversion · ferroxlabs
Convert a one-time launch into an evergreen funnel that runs on autopilot. Reshapes existing launch assets into an evergreen presentation, ethical scarcity mechanic, automated lead flow, and an evergreen email drip. Use when the user has a finished live launch (webinar replay, email sequence, sales page, cart dates) and wants a structured process to make it run continuously for every new lead. Do NOT use for designing a launch from scratch or for a single asset edit one atomic skill can handle.

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Convert Squeeze Page · ferroxlabs
Author single-purpose opt-in (squeeze) pages: compressed Method, one promise, one form, one CTA. Emits brief + paste-ready HTML/CSS with accessible form markup. Use when the user wants email addresses in exchange for a single specific promise (lead magnet, waitlist, free training). Not for full long-form sales pages (see /convert sales-page) or the lead-magnet delivery page (see /convert lead-magnet-page).

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Wayland Batch Investor Update · ferroxlabs
Fast, deterministic prep for a monthly investor update: pull last month's metrics from a data directory and draft an investor-update template ready for review. No back-and-forth; the agent runs the two steps and hands back metrics plus a draft to edit. Use when the user wants a quick, hands-off pass that pulls the month's metrics and produces a draft investor-update template to review. Do NOT use when the user wants an interactive, narrative-shaped update (use the full investor-update workflow), and do NOT treat this as a scheduled routine.

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Wayland Budget Variance Check · ferroxlabs
Monthly budget variance check. Compares current-month actuals to the active budget and flags overruns in a single deterministic pass. Use when the user wants a structured pass that loads actuals, computes variance against a budget, and surfaces overrun flags. Do NOT use when there are no actuals to load; halt rather than emit an empty variance report.

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Wayland Build Financial Model · ferroxlabs
Build a 3-statement financial model (P&L, Cash Flow, Balance Sheet) with explicit assumption blocks and sensitivity analysis. The agent infers the core assumptions that drive the model, builds a forward P&L month by month, ties in cash flow and balance sheet, then runs bear/base/bull sensitivity on the key variables. Use when the user wants a structured multi-step process to produce a complete, assumption-driven 3-statement model with sensitivity analysis. Do NOT use for a single number lookup, a one-line projection, or a question one atomic finance skill can answer.

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Wayland Cashflow Batch Review · ferroxlabs
Deterministic cashflow review over bank CSVs in an inbox. Parses actuals, optionally checks variance against a forecast, and produces a red/yellow/green status report. Use when the user wants a structured pass that turns a directory of bank CSV exports into a cashflow status report. Do NOT use when the directory is empty; halt rather than emit an empty report.

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Wayland Content Batch Process · ferroxlabs
Batch-process a directory of content briefs: scan the briefs, produce a blog draft for each, run a humanize pass over the batch, then build repurpose chains for email, LinkedIn, and X-thread. Use when the user has many content briefs in a folder and wants every one turned into a humanized draft with platform derivatives in a single run. Do NOT use for a single brief or when no corpus of briefs can be resolved; use the single-post blog workflow instead.

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Wayland Draft Investor Update · ferroxlabs
Draft a monthly investor update: wins, metrics, lowlights, and asks. The agent gathers the period and data sources, infers the month's narrative shape (build month, breakthrough, slog, or pivot), pulls the metrics, builds the update, and iterates with the user until it ships. Use when the user wants a structured multi-step process to write a single month's investor update from their data. Do NOT use for a batch of historical updates, a one-line status note, or a question one atomic skill can answer.

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Wayland Hr Performance Review · ferroxlabs
Run a performance review end to end: gather inputs, set a rating baseline, draft the review with specific examples per dimension, then build a development plan with goals and timelines, with review checkpoints before shipping the packet. Use when the user wants a structured, multi-step process to prep a complete performance-review packet for one employee. Do NOT use for a single piece of review feedback or one goal that one atomic skill can answer.

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Wayland Pipeline Batch Review · ferroxlabs
Friday pipeline review: resolve a pipeline data source, scan deal records to identify stuck deals past a staleness threshold, and draft quick forensics on the top three. Use when the user wants a fast batch sweep of their open pipeline to find stuck deals and get a first-pass diagnosis on the worst three. Do NOT use for a deep diagnosis of one specific deal (use wayland-deal-forensic) or for building an objection library (use wayland-objection-library-build).

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Wayland Support Macro Library · ferroxlabs
Build a reusable support macro library from recurring ticket patterns: identify the patterns, draft reply templates with personalization slots, then organize them into a category index. Use when the user wants a structured, multi-step process to turn a sample of recurring tickets into a complete macro library with templates and a lookup index. Do NOT use for a single canned reply or one template that one atomic skill can answer.

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Wayland Support Ticket Triage · ferroxlabs
Triage one inbound support ticket end to end: classify it, draft a reply, run an escalation check, then send or escalate. Use when the user wants a structured, multi-step process to triage a single support ticket from raw inbound to a sent reply or a clean escalation. Do NOT use for a one-line canned answer or a quick classification that one atomic skill can answer.

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Convert Checkout Page · ferroxlabs
Author checkout-page micro-copy + trust signals: order summary, form-field copy, bump slot, button label, guarantee restatement, and friction-reduction patterns. Emits brief + paste-ready HTML/CSS scaffold (payment-processor-agnostic). Use when the user needs a conversion-optimized checkout page where every word and visual signal earns its place. Not for the bump component itself (see /convert bump) or post-purchase OTOs (see /convert oto-page).

37 repo stars
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Convert Downsell Page · ferroxlabs
Author OTO recovery (downsell) pages: reduced-commitment offer after an OTO decline, with explicit acknowledgment of the prior "no" and a smaller, easier yes. Emits brief + paste-ready HTML/CSS. Use when an OTO has been declined and the user wants a softer recovery offer to capture buyers who balked at the upsell price or scope. Not for the original OTO (see /convert oto-page) or cross-sells (see /convert cross-sell-page).

37 repo stars
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Convert Scroll Rhythm · ferroxlabs
Orchestrate scroll depth across a long-form direct-response page: map zones to The Three Locks (Want → Trust → Excuse), engineer reading-pattern flow (F-pattern body / Z-pattern hero), place CTA anchors at decision points, and pace section transitions for The Greased Chute. Use when designing the visual flow of a sales page, VSL page, or long bridge page where each scroll position must serve a specific Method lock. Not for hero-only spec (use /convert above-fold) and not for short single-purpose pages (use /convert squeeze).

37 repo stars
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Funnels Ascension Ladder · ferroxlabs
Design a multi-rung product ladder - The Ascension Ladder - from free lead-magnet through tripwire, core offer, premium tier, and continuity. Maps prices, pass-through targets, ascension triggers, and the bridge offer between each rung. Use when the user has one product but no path for buyers to ascend, or when they're leaving money on the table because every customer enters and exits at the same rung. Not for designing a single offer (use /funnel offer), a single tripwire (use /funnel tripwire), or membership-only continuity (use /funnel continuity).

37 repo stars
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Business Ops Runbook Generator · ferroxlabs
Build an operational runbook with rollback paths for a recurring task or incident: capture the brief, infer failure modes, draft the runbook steps and checks, then define a rollback path for each failure mode. Use when the user wants a step-by-step runbook that an operator can follow under pressure, including what to do when a step fails. Do NOT use for documenting a stable, low-risk process with no failure or rollback concerns; use the SOP workflow for that.

37 repo stars
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Wayland Content Calendar Build · ferroxlabs
Build a 30/60/90-day content calendar mapped to funnel stages, with inferred pillar topics, a per-channel cadence, and repurpose chains for each anchor. Use when the user wants a structured multi-step process to plan a quarter of content tied to funnel stages and topic clusters. Do NOT use for a single post or a one-off idea; use this only when the user wants a full multi-week publishing plan.

37 repo stars
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Wayland Launch Readiness Audit · ferroxlabs
Pre-launch readiness audit workflow. Builds a required-asset checklist for the launch type, runs a gap analysis with severity flags against what is already built, and produces a go/no-go recommendation with rationale. Use when the user wants a structured pre-launch audit to decide whether the launch is ready to go. Do NOT use when the user wants to build launch assets from scratch (use the full launch workflow) or has a single quick question.

37 repo stars
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Convert Four Questions · ferroxlabs
Run the Four Questions diagnostic before any copy is written: Why You / Why Me / Why This / Why Now answered from the customer's perspective in one specific sentence each. Produces the briefing the rest of the Method writes against. Use when starting a new sales page, VSL, email, or any direct-response asset and you need a customer-perspective brief before drafting a single sentence. Not for auditing existing copy (use convert-audit) and not for writing the page itself (use convert-sales-page after this diagnostic).

37 repo stars
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Convert Thank You Page · ferroxlabs
Author thank-you pages with a deliberate secondary-offer stack: deliver the promised asset, calibrate next-step CTA, and use the under-leveraged post-conversion surface to lift downstream metrics. Emits brief + paste-ready HTML/CSS. Use when the user needs a thank-you page after opt-in or post-purchase that does more than say "thanks" - it bridges to the next step. Not for OTOs (see /convert oto-page), downsells (see /convert downsell-page), or cross-sells (see /convert cross-sell-page).

37 repo stars
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Wayland Abandoned Cart Recovery · ferroxlabs
Build an abandoned-cart recovery sequence end to end: gather the store context, recommend a cadence, draft the multi-touch sequence with timing and incentives, then layer in incentive-escalation logic before shipping. Use when the user wants a structured process to recover abandoned carts with a timed multi-touch email/SMS sequence and discount-escalation rules. Do NOT use for a single one-off cart-recovery email or a question one atomic skill can answer.

37 repo stars
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Wayland Objection Library Build · ferroxlabs
Build a reusable objection-handling library: gather and infer the objections for a niche, categorize them by the Three Locks, write a response template per objection, then produce per-buyer-type variants. Use when the user wants a durable, categorized objection library with response templates and buyer-type variants they can reuse across deals. Do NOT use for diagnosing one specific stuck deal (use wayland-deal-forensic) or building a cold outreach sequence (use wayland-outreach-build).

37 repo stars
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Convert Bullshit Filter · ferroxlabs
Coach a draft toward voice integrity - quotes the 3 weakest lines from the input draft, forces 3 alternative rewrites of each, diagnoses the dominant voice failure pattern, and returns a coaching artifact (no PASS / FAIL verdict). Use when running a final coaching pass on copy before shipping - sales pages, VSL scripts, emails, ads, headlines. Not for full Voice Rules pass (use convert-voice - Bullshit Filter is one rule of many in Voice; this is the deeper standalone coaching pass) and not for Method audit scoring (use convert-audit).

37 repo stars
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Convert Cross Sell Page · ferroxlabs
Author post-purchase cross-sell pages: lateral product offer to existing customer, with relevance framing and tight Method-applied copy. Emits brief + paste-ready HTML/CSS. Use when the user has a customer who completed a flagship purchase (and any OTO sequence) and a related product the customer would benefit from. Not for immediate post-checkout upsells (see /convert oto-page) or downsells (see /convert downsell-page) and not for pre-purchase cold-traffic pages.

37 repo stars
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Funnels Conviction Webinar · ferroxlabs
Design The Conviction Webinar - a 4-stage high-ticket webinar architecture (pre-frame → content → pitch → close) that converts cold-to-warm registrants into buyers of a $497–$2,997 offer in a single 60–90 minute session. Use when the user has a $497+ offer and wants to use a webinar funnel, or when an existing webinar is converting below 5% attendee-to-sale and needs structural rework. Not for designing an evergreen / auto-webinar (use /funnel evergreen) or a launch-style cart-cycle (use /funnel cart-cycle-launch).

37 repo stars
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Business Ops Operations Handbook · ferroxlabs
Build the operations handbook that documents how the company actually runs: operating cadences, decision rights, escalation paths, and the remaining operational sections. This is the operations handbook, distinct from an HR handbook. Use when the user wants a structured, multi-step build of a company operations handbook covering cadences, decision rights, and escalation. Do NOT use for an HR or employee policy handbook, or for a single section that one atomic skill can draft on its own.

37 repo stars
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Wayland Competitor Deep Research · ferroxlabs
Deep competitor research that goes beyond a comp set into positioning gaps and opportunity spaces. Infers the full competitive set (direct, adjacent, status-quo, and nascent threats), profiles each, builds a 2x2 positioning map, identifies gaps, and recommends a counter-position. Use when the user wants a structured, multi-step process for thorough competitor research that ends in a positioning map and counter-positioning recommendation. Do NOT use for a quick lookup of one competitor or a single fact that one atomic competitor skill can answer without the full research arc.

37 repo stars
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Convert Lead Magnet Page · ferroxlabs
Author lead-magnet (free → email) opt-in pages: longer than a squeeze, full Method-compressed argument for why the freebie is worth the email. Emits brief + paste-ready HTML/CSS. Use when the user has a substantive free asset (guide, training, swipe file, audit, calculator) and needs a page that converts cold-to-cool traffic into email subscribers. Not for super-short single-promise opt-ins (see /convert squeeze-page) or post-opt-in delivery pages (often fold into /convert thank-you-page).

37 repo stars
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Convert Webinar Reg Page · ferroxlabs
Author webinar registration pages: time/date framing, big-promise headline, three-bullet curiosity stack, attendance-driving copy. Emits brief + paste-ready HTML/CSS with form + countdown markup. Use when the user has a scheduled live or evergreen webinar and needs a registration page that drives both opt-in and show-up rates. Not for the webinar itself (see /funnel conviction-webinar) or generic opt-in pages (see /convert squeeze-page, /convert lead-magnet-page).

37 repo stars
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Wayland Support Churn Investigate · ferroxlabs
Investigate customer churn end to end: gather the brief, infer hypotheses to test, run a full investigation, synthesize a root cause, then build an action plan and ship the report. Use when the user wants a structured, multi-step process to diagnose churn root causes and produce an action plan they review as it is built. Do NOT use for a single churn-rate lookup or a one-line guess that one atomic skill can answer.

37 repo stars
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Hr · ferroxlabs
Entry point for people-operations work at the two-to-twenty-employee stage: collects the jurisdiction, headcount and classification facts that decide which employment rules apply, then routes or works inline — job descriptions, interview loops, onboarding, reviews, 1-on-1s, offer letters, comp bands and performance plans. Use when a people question arrives without a document attached to it. Do NOT use when the task is already named — go straight to hr-handbook, hr-termination-letter, hr-offboard, hr-leave-of-absence, hr-accommodation-request or hr-rif — or when the work is role and hiring design (use slate-role-design). Templates only, never employment-law advice: outputs need review by HR counsel.

37 repo stars
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Market · ferroxlabs
Entry point for marketing work against a URL, product or topic: clears the URL-safety and untrusted-content gates that any page-fetching marketing task needs, runs a sixty-second homepage snapshot inline, then routes to the right specialist skill for the depth the request actually needs. Use when a marketing request arrives broadly — 'look at my site', 'why isn't this converting', 'what should we be doing' — and the right instrument is not yet obvious. Do NOT use when the job is already named: go straight to market-audit for a full five-dimension site audit, market-landing for one page's conversion teardown, marketing-funnel-diagnosis for stage-by-stage drop-off, or mira-brand-foundation for identity work. Not for sales prospecting (use sales-prospect) or engineering work.

37 repo stars
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Support · ferroxlabs
Entry point for customer support work: reads what the request actually is — one reply, a pattern across tickets, an escalation, a refund, a queue review — and either routes to the specialist skill or runs the procedure inline. Covers reply drafting, knowledge-base articles, FAQ generation, escalation briefs, refund and credit scripts, SLA and queue review, NPS and CSAT analysis, and the support health report. Use when a support task arrives without a shape yet. Do NOT use when the shape is already known — go straight to mend-ticket-triage for prioritising a queue, mend-churn-prevention for a save play on an at-risk account, or mend-onboarding-flow for the first-thirty-days path — and do NOT use it to write policy (use sop-creation) or to redesign the process itself (use process-mapping). Support templates can create binding commitments: check refund and SLA language against actual policy and applicable consumer law before it is sent.

37 repo stars
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Legal · ferroxlabs
Entry point for business legal-document work: reads the request, collects the jurisdiction and party facts every binding document needs, then either hands off to the matching drafting skill or drafts inline against a required-clause checklist for NDAs, terms of service, privacy policies, service contracts, employment agreements, refund policies and equity grants. Use when the user asks for a legal document and it is not yet clear which one they need. Do NOT use when the document type is already known — go straight to legal-contractor, legal-eula, legal-dmca, legal-cease-and-desist or legal-gdpr. Templates only, never legal advice: every output requires review by an attorney licensed in the user's jurisdiction.

37 repo stars
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Hr Rif · ferroxlabs
Plan a reduction in force — federal WARN Act analysis, state mini-WARN checks, a four-fifths-rule disparate-impact pre-check on the selection list before anyone is told, the notification timeline, and an OWBPA and ADEA-compliant severance and release framework including the 45-day disclosure for group terminations. Use when more than one person is being let go for business reasons. Do NOT use for a single involuntary termination (use hr-termination-letter) or for the departure logistics checklist (use hr-offboard). Framework only — employment counsel must clear selection and notice timing before any notification goes out.

37 repo stars
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Finance Pl · ferroxlabs
Build a profit and loss statement from revenue and expense inputs, with period-over-period comparison, margin analysis, basis-of-accounting handling (cash / accrual / modified cash) and ASC 606 deferred-revenue treatment for subscription revenue. Use when the question is whether a period made money and where the margin went. Do NOT use for what the business owns and owes at a point in time (use finance-balance-sheet), for whether cash actually moved (use finance-cashflow), or for forward-looking burn and time-to-zero (use coin-runway-and-burn). Statements and analysis only — have a CPA review anything filed or handed to a lender.

37 repo stars
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Sales Icp · ferroxlabs
Build an ideal customer profile across firmographic, technographic, behavioural, pain-point, budget and channel dimensions, plus the negative ICP, a 100-point scoring rubric, buyer personas, a prospecting playbook and a first-outreach draft that inherits the jurisdiction gates. Use when the user is selling to everyone and closing no one, or when a new segment needs defining. Do NOT use for evaluating one named account (use sales-qualify or sales-prospect) or for the pricing and packaging that follows from the segment (use forge's pricing work).

37 repo stars
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Okr Builder · ferroxlabs
Builds personal OKR sets with one objective and 2-4 measurable key results, a 0.0-1.0 scoring rubric, tracking cadence, and grading template. Use when the user wants to define personal objectives with quantifiable results, create a scoring system for their goals, or structure ambitions using the OKR framework. Do NOT use for organizational or team OKRs (use business strategy skills), simple single-metric goals (use `smart-goal-builder`), or full quarterly plans with multiple goals (use `quarterly-planning`).

37 repo stars
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Sop Creation · ferroxlabs
Produces a standard operating procedure document with purpose, scope, step-by-step instructions, roles, safety notes, and revision tracking using ISO-adjacent SOP format. Use when the user asks to create an SOP, write a standard operating procedure, document a business process, build a step-by-step procedure for a team, or formalize how a task should be performed. Do NOT use for process flow diagrams (use process-mapping), quality checklists without procedures (use qa-checklist), or training curriculum (use teaching skills).

37 repo stars
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Market Audit · ferroxlabs
Run a five-dimension marketing audit on a business URL — content and messaging, conversion, SEO, competitive position, and brand and strategy — scored in parallel and aggregated into a weighted overall score with a prioritised action plan. Use when the user wants to know what is wrong with their marketing as a whole. Do NOT use for a single page's conversion teardown (use market-landing), for brand identity and visual system work (use mira-brand-foundation) or for a funnel-stage drop-off diagnosis (use marketing-funnel-diagnosis).

37 repo stars
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Legal Dmca · ferroxlabs
Draft a DMCA takedown notice or counter-notice against the six §512(c)(3) elements, and walk designated-agent registration at dmca.copyright.gov plus the repeat-infringer policy a platform needs to keep safe harbor. Use when someone is hosting the user's copyrighted work, when the user has received a takedown they believe is wrong, or when the user runs a platform that hosts user content. Do NOT use for a general IP or breach demand letter (use legal-cease-and-desist) or for the product's own licence terms (use legal-eula). Templates only — a knowingly false notice or counter-notice carries §512(f) liability, so have an attorney review anything contested.

37 repo stars
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Legal Eula · ferroxlabs
Draft an end-user licence agreement — licence grant and scope, restrictions, ownership, warranty disclaimer and liability limits, plus the Apple App Store and Google Play addenda those stores require. Use when the user ships installable software, a mobile app, a plugin or a desktop tool. Do NOT use for a hosted service's terms of service and acceptable-use rules (use sentry-contracts-and-terms) or for how personal data is processed (use legal-gdpr). Template only — have an attorney licensed in the user's jurisdiction review before publication.

37 repo stars
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Legal Gdpr · ferroxlabs
Produce a GDPR data-processing assessment, an Article 28 controller-to-processor DPA, or a sub-processor disclosure — covering lawful basis, transfer mechanism (SCCs and the transfer impact assessment), DPIA triggers, retention, and the data-subject-rights workflow. Use when the user handles EU or UK personal data, or a customer has sent a DPA to sign. Do NOT use for the product's licence terms (use legal-eula) or for general IP and compliance posture (use sentry-ip-and-compliance). Templates only — have a privacy attorney review before signing anything.

37 repo stars
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Hr Handbook · ferroxlabs
Draft employee handbook sections — the policies law requires at the user's headcount (EEO, anti-harassment, ADA accommodation, FMLA, lactation, voting and jury and military leave, pay transparency, whistleblower, at-will plus the handbook-is-not-a-contract disclaimer, NLRA §7 carve-outs) and the standard-but-optional perks. Use when the user is writing or refreshing the handbook. Do NOT use for one employee's leave eligibility (use hr-leave-of-absence), one accommodation request (use hr-accommodation-request) or a termination (use hr-termination-letter). Templates only — have employment counsel review for the user's states before publishing.

37 repo stars
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Hr Offboard · ferroxlabs
Build the offboarding checklist for a departure — state-by-state final-pay timing, federal versus state mini-COBRA routing, OWBPA and ADEA separation-agreement scaffolding for employees 40 and over, McLaren Macomb-compliant non-disparagement wording, and the data-preservation step that has to happen before access is revoked. Use when someone is leaving, voluntarily or not, and the logistics need to be sequenced. Do NOT use for drafting the termination letter itself (use hr-termination-letter) or for a group RIF's WARN analysis (use hr-rif). Checklists only — have employment counsel review the separation agreement.

37 repo stars
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Feature Spec · ferroxlabs
Creates feature specification documents with requirements, design notes, edge cases, technical considerations, and launch criteria using standard feature spec format. Use when the user asks about feature specs, feature specifications, feature design documents, or detailed feature requirements. Do NOT use for high-level PRDs (use prd-writing), technical architecture specs (use technical-specification), or user stories only (use user-story-writing).

37 repo stars
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Paid Ad Copy · ferroxlabs
Produces ad copy variants for paid advertising platforms with headlines, descriptions, and CTAs using the AIDA framework and platform-specific character limits. Use when the user asks to write ad copy, create Google Ads text, write social media ad copy, draft paid advertising headlines, or produce Facebook/Instagram ad text. Also use for writing advertising copy, write ad copy, or create marketing advertisements. Do NOT use for organic social media content (use social-media-strategy), landing page copy (use landing-page-copy), or email marketing copy (use email-campaign).

37 repo stars
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Market Landing · ferroxlabs
Run a section-by-section conversion teardown of one landing page — hero, value proposition, social proof, features, objection handling, CTA and footer — plus form, mobile and page-speed audits, ending in prioritised fixes split into quick wins, strategic and long-term, with A/B test hypotheses. Use when one page has traffic and is not converting. Do NOT use for a whole-site marketing audit (use market-audit), for the copy voice and awareness-stage decisions behind it (use copy-awareness-stages) or for the visual system it should sit inside (use mira-visual-system).

37 repo stars

4,845 published skills · page 26 of 49